2024 was a pivotal year for social network X (formerly Twitter), where sport, politics and entertainment intersected to reflect the major concerns of French society.
Thanks to the data collected by Visibrain, a social network monitoring tool, let's discover the most talked-about topics on the platform.
Sport at the top of the conversation
Paris 2024: an Olympic success
With 4.9 million tweetsthe Olympic Games of Paris 2024 were the most talked-about topic of the year. The Opening Ceremony, widely praised for its creativity and inclusiveness, alone generated 10 % of published messages. This enthusiasm demonstrates the universal reach of this event, well beyond France's borders, and its key role in the country's cultural influence.
Star Academy makes its triumphant return
After a two-year absence of entertainment shows from the X rankings, the Star Academy returns in force with 3.3 million tweets. Each prime becomes an event in its own right, with Internet users gathering to comment on performances and anecdotes in real time.
Political and social debates
#Macron: a fading omnipresence
Although still at the forefront of political discussions with 3.9 million tweetsthe hashtag #Macron is down by 27 % compared with 2023. The highlight of the year was his visit to the Salon de l'Agriculture, amplified by the 1TP6Collegefarmerswhich generated 120,000 messages in just 24 hours.
The New Popular Front: a short-lived craze
With 2.4 million mentionsthe surprise creation of New Popular Front (NFP) animated discussions during the legislative elections. However, interest quickly faded after the elections, underlining the volatility of online debates.
International concerns
#Gaza: at the heart of global tensions
The hashtag #Gaza recorded an increase of 15 % compared with 2023reaching 4 million tweets. Significant events in the first six months of the year accounted for nearly 68 % messagesillustrating the importance of international crises in French conversations.
#IIsrael: a recurring news item
With 2.3 million tweetstensions in the Middle East continue to captivate attention. Iran's attack on Israel in April remains the high point with 50,000 messages in one dayreflecting the impact of geopolitical crises on social networks.
Citizen movements
Angry farmers: the voice of the countryside
The 1TP6Collegefarmerswith 2.5 million tweetshighlights the ability of social networks to amplify local grievances. While this volume has been partly inflated by astroturfing campaigns, it nonetheless reveals the divide between rural and urban areas.
The weight of legislative elections and political parties
LFI and RN, between continuity and breakthrough
Political parties continue to polarize debate on X. #LFI progresses with 2.1 million tweetsan increase of 50 % compared with 2023. On the other hand, the #RN enters the top 10 with 2 million mentionsmainly around the parliamentary elections, which themselves generated 2.2 million messages under the hashtag #Legislatives2024.
A year rich in diverse discussions
2024 will have been marked by an unprecedented diversity in the topics covered on X. From sport to international crises, entertainment to politics, the hashtags reveal a society in search of commitment and dialogue.
It's up to you: Which hashtags marked your year? React and share your opinion on the trends that animated social networks in 2024.
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