Becoming an influencer is one of the most coveted career goals of today's generation.
Becoming an influencer sounds like a promise of success, freedom and creativity. But what does it really mean to become an influencer?
Beyond the apparent glitz and glamour, becoming an influencer is a demanding journey that requires talent, perseverance and a keen understanding of the art of communication.
In a world where anyone can publish content, becoming an influencer means standing out, creating a community and, above all, exerting a positive influence. It's not just about the number of subscribers or likes, but the ability to engage and inspire.
So, if you're wondering how to become an influencer, know that the path is long but exciting, and offers unprecedented opportunities for those ready to take up the challenge
Before taking the plunge, you need to ask yourself the right questions and know where to start.
Since the rise of social networking in the mid-2000s, influencers have evolved into a profession in their own right, encompassing diverse fields such as make-up, video games, humor and many others.
The central role of an influencer is to create and maintain an engaged community around one or more areas of interest. They are opinion leaders whose recommendations have a significant impact on the purchasing behavior of their audience. Recognizing this potential, brands have been quick to adopt collaborative strategies with these influencers to increase their visibility and reach.
Understanding influencer types
To better understand the influencer profession, it is useful to segment it into 4 main categories:
All Nano-influencers Nano-influencers: This type of influencer stands out for their authenticity and closeness to their community. Often, nano-influencers don't make influencing their core business; they're motivated by passion rather than financial gain. This often translates into highly authentic content that resonates well with their audience. In general, they are willing to collaborate with brands in exchange for products or at a relatively low cost. Even if their reach is more limited, their authenticity and engagement can be extremely valuable to brands looking to improve their image and increase sales without a large financial investment. Their strength lies in their authenticity and the trust they build with their small but committed community. For brands on a budget, nano-influencers offer a targeted marketing opportunity that can have a significant impact.
All Micro-influencers : With a subscriber base ranging from a few thousand to tens of thousands, micro-influencers maintain a close relationship with their community through authentic, targeted content. Their strength lies in their ability to create content that resonates with a specific audience, often in a particular niche. They are often perceived as more credible and accessible than influencers with larger followings. Their authenticity and expertise in a specific field make them particularly effective for targeted marketing campaigns. Brands looking to reach a specific audience will often find that micro-influencers offer the best return on investment.
Macro-influencers Macro-influencers: With a larger community, often consisting of several hundred thousand to several million subscribers, macro-influencers have a significant reach. They share specific interests and commitments with their audience, making them ideal for large-scale marketing campaigns. Their influence often extends across borders, making them attractive to international brands. However, their large size can sometimes make their audience less engaged, which can reduce the effectiveness of some campaigns. Nevertheless, their ability to reach large numbers of people makes them valuable partners for brands seeking to increase their visibility on a large scale.
Mega-influencers These influencers, often celebrities from other fields such as film or television, have millions of subscribers. Their large audience offers brands a unique opportunity to increase their visibility on a massive scale. However, it's important to note that their influence can be less "personal" in comparison with smaller influencers. The cost of working with mega-influencers can also be very high, but the return on investment can be considerable, especially if the brand is looking to reach a large audience quickly. Their celebrity status adds an extra layer of complexity, as they are often associated with multiple brands and causes, which can dilute the impact of their message.
Each influencer category offers unique advantages and disadvantages, and understanding these nuances is crucial for anyone aspiring to succeed in this field... it's up to you to set your goals!
To become an influencer, you need to be passionate about what you share.
Start your own page/blog to share and exchange with Internet users. Becoming an influencer allows you to receive products quickly. Earning money is only secondary and will eventually happen, but be persistent, invest yourself, it takes work.
Choose the right name to become an influencer
Be creative, try to find an original, unique name that reflects your personality. Once you've chosen a name, be sure it's one that will stick with you for a long time, because once your blog is up and running, it's highly inadvisable to change your name, as this will confuse your readers.
So ask your friends for advice, write it down, repeat it...but be sure of yourself!
Choosing your niche
Becoming an influencer requires a well-defined strategy, and one of the pillars of that strategy is identifying your niche. A well-chosen niche can be the key to establishing a strong and lasting connection with a target audience. This not only allows you to position yourself as an authority in a specific field, but also to create content that truly resonates with your subscribers.
To become an influencer, it's essential to choose a niche that you're truly passionate about. Your enthusiasm for the subject will translate into the quality of the content you create, which in turn will enhance your credibility with your audience. It's also important to note that passion is often contagious; if you're passionate about your niche, chances are your audience will be too.
The scope of your niche can vary. You can opt for a broad area such as fashion or travel, or you can focus on a more specialized segment, such as sustainable tourism or luxury fashion. The choice depends on a number of factors, including the size of the audience you want to reach and the level of specialization you can offer.
Dare to become an influencer!
It may be the start of a great adventure, but you'll never know if you don't go for it! So go for it, you've got nothing to lose by giving it a try. There's no strings attached, and I bet you'll quickly get the hang of it.
Are you hesitating because there are so many pages on the same subject as you? That's true, but it doesn't mean there's no room for you. Your page reflects you and your tastes, so it will be unique.
Choosing your platform to become an influencer
When starting a blog, the big question is: where do you create it? There are many blogging platforms out there, but I'd recommend the two best-known because they're easy to use and customize: Blogger and WordPress.org. There's always the option of using a Facebook page, Instagram or even a Twitter account. It's up to you to make your choice and become an influencer!
Aesthetics to become an influencer
The design is probably the most important thing, as it's the first thing your readers will see. So it's an aspect of your blog that you need to pay particular attention to, otherwise no one will pay much attention to it. To attract readers, you need to make them feel at home. So do your utmost to make your space attractive and pleasant.
Create your own publications
You need to create your own content, because while taking inspiration from other publications is allowed, copying and pasting is not! So it's imperative to create your own content. Tell your readers about your experiences and feelings, add your own visuals and create a blog for this purpose. You can, of course, use free illustrations and/or copyrighted images, provided you have the author's permission and quote him or her, but it's best to keep this to an exception.
Careful copywriting
It's more than important to take care of your spelling, and therefore to write in true, error-free French! Try to proofread your texts carefully, have them proofread or even check them with online spell-checkers - it's not forbidden.
Also, try to personalize your content by bringing it to life. Find your own style, add color, highlight certain words - it has to be fun to read if you want to become an influencer. !
Careful visuals
Visuals play an important role in the comprehension and impact of your content. They need to convey information and be attractive to your readers to encourage reading and prompt action. Try to use bright, sharp photos.
Demonstrate regularity
The best way to generate traffic to your page is to publish regularly, because that way your fans will also come back regularly to your page, to discover your new articles. It'll also show that you're a regular, active blogger with great content.
To become an influencer, you need to be regular, which means you'll have more content and therefore be better referenced on search engines. Your new readers often discover you this way, so the more articles you publish, the better your chances of appearing on Google, for example.
But beware of content!
Register on all social networks
To continue to make yourself known, you need to develop additional pages to become an influencer.
Give priority to the best-known and most widely used :
➳ Instagram: create a pretty gallery with your blog photos and/or your pretty personal photos to build loyalty and make people want to discover your world.
➳ Facebook: having a Facebook page allows your users to follow the release of your new articles and your latest news.
➳ Twitter: indispensable for chatting with your followers and other bloggers. You can also share a few fun facts about your day, for example.
➳ TikTok: a must-have for interacting with your followers through short videos that can quickly go viral.
Interact with your audience
One of the most crucial aspects of becoming an influencer is the ability to interact effectively with your audience. It's not just a matter of publishing high-quality content, but also of creating a genuine ecosystem where every subscriber feels valued and engaged.
To become an influencer, it's imperative to understand your audience's needs and expectations. Use analytics to segment your audience and personalize your messages accordingly. When sharing content, don't just disseminate information; instead, invite your subscribers to take part in a discussion. Ask questions, solicit opinions and encourage comments. Responding to comments and liking your audience's contributions aren't superficial actions; they're essential to building a lasting relationship.
By implementing these strategies, you won't just gain subscribers; you'll establish a lasting influence that can have a real impact on their behavior.
In the digital marketingBecoming an influencer isn't just about managing your own audience; it's also about building a strong network with other influencers. Contrary to popular belief, influencers in your niche are not necessarily your competitors. They can be potential partners who will help you extend your reach and strengthen your brand.
Develop a network of influencers
Becoming an influencer isn't just about managing your own audience; it's also about creating a strong network with other influencers. Contrary to popular belief, influencers in your niche are not necessarily your competitors. They can be potential partners who will help you extend your reach and strengthen your brand.
To become an influencer, it's crucial to actively engage with influencer communities. Subscribe to the accounts of influencers who share your area of interest and interact regularly with their content. Authentic interaction can pave the way for deeper conversations, whether through direct messages or public exchanges.
Sending personalized messages, based on a sincere appreciation of each other's work, can be a great way to build professional relationships. Once these relationships have been established, you can ask for advice or opinions, which is particularly useful if you're looking to understand specific aspects of the business, such as becoming an influencer on a particular platform like Amazon.
Finally, networking offers opportunities for collaboration that can be mutually beneficial. Whether it's creating joint content or sharing each other's work on your own platforms, these collaborations can significantly increase your visibility and credibility.
To become an influencer, it's not enough to focus solely on your own growth. Establishing a solid network of influencers is an essential step in extending your reach and strengthening your position in the digital influencer arena.
You're an influencer and you would like to collaborate with a brand for a influencer marketing campaign ?
Contact us via our ValueYourNetwork instagram account so that we can offer you influencer marketing with our partner brands!
If you are an advertiser and would like to launch a campaign with our influencersplease contact us at the following address: contact@valueyournetwork.com or fill in the contact form to launch your next influencer marketing campaign.