Fashion is constantly evolving and fashion influencers play a key role in deciphering and inspiring the trends of the moment. They create styles, communities and captivate millions of people through their looks, advice and influence on social networks.
With the likes of Caroline Receveur, Léna Situations, Diane Perreau and Lisa Germaneau, French fashion influencers are redefining the rules of the industry and gathering a diverse and engaged audience.
We present the 20 must-have fashion influencers who don't follow trends, but create them. These influential women have become style icons, able to set the style in the fashion world while remaining authentic and close to their community. From chic Parisian looks to daring streetwear, they showcase a variety of inspiring styles.
Caroline Receveur - Over 5 million followers
At the top of this ranking of fashion influencers to follow is Caroline Receveur, born in 1988 in Épinal. Born into a family of entrepreneurs, she has always had a passion for business. After studying communications, she moved into modeling before becoming a fashion influencer. Her elegant, sophisticated style quickly attracted attention. Her community, made up mainly of women between the ages of 18 and 35, follows her for her fashion, beauty and lifestyle advice.
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Léna Situations - 4.4 million Instagram followers
Léna Situations is one of the fashion influencers to follow for impeccable style. Born in Paris in 1998, Léna Mahfouf, better known as Léna Situations, grew up in a creative family. After completing a BTS in visual communications, she set up her own channel YouTube. Her style is a mix of streetwear and Parisian chic. Her community is highly engaged, made up mainly of young adults interested in fashion and lifestyle.
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The Doll Beauty - 3.2 million followers on Instagram
Looking to update your wardrobe? Follow The Doll Beauty, the trend-setting fashion influencer. The Doll Beauty was born in Paris in 1993. She studied fashion design before moving into blogging. Her style is a blend of Parisian chic and streetwear. Her community is young and dynamic, made up mainly of women interested in urban fashion.
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Paola Locatelli - 2M followers on Instagram
For an inspiring Instagram feed, add Paola Locatelli to your list of fashion influencers to follow. Born in Paris in 2002, Paola Locatelli has always been passionate about fashion. After graduating from high school, she began blogging. Her style is a blend of Parisian chic and Hollywood glamour. Her community is made up mainly of young women seeking inspiration from her bold, sophisticated style.
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Mayadorable - 1 million followers on Instagram
If you're looking for fashion inspiration, Mayadorable is the influencer to urgently follow. Born on November 8, 2001 in France, Maya is a versatile influencer who has captured the hearts of over a million people on Instagram, 565,000 subscribers on YouTube and 575,000 on TikTok. Active for seven years, she began her online career at the age of 13-14, long before the influencer profession was widely recognized.
What sets Maya apart is her authenticity and her ability to show the reality of her everyday life. She's often described as the ideal "girl next door", natural, committed and always stylish, but with a touch of second degree. Living in Paris but often in England because of her origins, Maya draws her fashion inspiration from both capitals. She admires the freedom of sartorial expression in London and the timeless chic of Paris, which is reflected in her varied outfit choices. Over the years, she has collaborated with many major brands, including Guess, and continues to create content focused on lifestyle, fashion, humor and entertainment.
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Noholita - 1M followers on Instagram
Noholita is the fashion influencer who's causing a sensation this year, so don't hesitate to follow her. Camille Callen, aka Noholita, was born in Bordeaux in 1991. After studying marketing, she worked in advertising before launching her fashion blog. Her style is eclectic, mixing vintage pieces with current trends. Her community is diverse, ranging from young women to fashion professionals.
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Clara Marz - 1M followers on Instagram
Don't miss out on the latest trends by following Clara Marz, the fashion influencer of the moment. Born in 1999, Clara Marz grew up in Bordeaux in a family with a love of music and art. She began her career as a singer before turning to fashion blogging. Her style is bold and colorful. Her community is made up of young women who appreciate fashion, music and art.
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Yanissaxoxo - 1.2M followers on Instagram
For a look that's always on point, Yanissaxoxo is the fashion influencer to add to your list. Yanissa, known as Yanissaxoxo, was born in Paris in 1995. She studied fashion design before taking up blogging. Her style is a mix of Parisian chic and streetwear. Her community is young and dynamic, made up mainly of women interested in urban fashion.
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Chloé Bleinc - 900K followers on Instagram
In our ranking of fashion influencers to follow, Chloé Bleinc takes pride of place Chloé was born in Lyon in 1993. She studied marketing before moving into fashion blogging. Her style is a mix of casual chic and bohemian. Her community is made up of women of all ages who appreciate her authentic approach to fashion. Chloé has launched her own jewelry brand, Maison Dorée.
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Melissa (mimiarr) - 700K followers on Instagram
Mélissa, aka @Mimiarr, is a fashion influencer who has won the hearts of her followers with her chic, elegant style. Originally from Brussels, she now lives in Paris and perfectly embodies the new Parisienne.
With over 6 million views on her YouTube channel and 700,000 followers on Instagram, she has become a fixture on the online fashion scene. She launched her YouTube channel in 2017 with a DIY video on how to create frayed jeans. Since then, she's expanded her content to include fashion hauls, fittings and product reviews. What makes her particularly endearing is her authenticity and sense of style, always on the cutting edge of trends. Melissa is not only a source of fashion inspiration, but also a true influencer to follow.
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Anne Laure Mais - 680K followers on Instagram
Anne-Laure Mais, better known by her pseudonym Adenorah, is a French fashion influencer who has conquered the world of fashion and digital. Born and raised in Biarritz, she moved to Paris, where she found the inspiration and emancipation she needed to launch her career. With a keen aesthetic eye, Anne-Laure regularly shares her favorites in fashion, design and beauty on her social platforms.
Passionate about digital, she has used social networks to build a loyal and committed community. Her influence doesn't stop there: she has also created Musier, her own clothing brand. What sets Musier apart in the saturated world of fashion is its commitment to French manufacturing. Every piece is designed and made in France, adding a touch of authenticity and quality to her collection.
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Anne-So (larmoiredesoso) - 620K followers on Instagram
For bold, on-trend looks, larmoiredesoso is the fashion influencer to follow. Anne-So was born in Lille in 1993. She studied communications before moving into fashion blogging. Her style is a mix of chic and casual, with a touch of bohemian. Her community is made up of women looking for practical, accessible style advice.
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Carla Ginola - 430K followers on Instagram
Carla Ginola is the buzz-worthy fashion influencer you need to keep up with. She was born in Nice in 1994. Daughter of former footballer David Ginola, she has always been surrounded by glamour and glitter. After studying communications, she launched her fashion blog. Her style is a blend of French chic and Hollywood glamour. Her community is made up of women who seek inspiration in her luxurious style.
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Amélie (looknatamelie) - 300K to 400K followers on Instagram
If you're looking for fashion inspiration, looknatamelie is the fashion influencer to follow. Amélie, better known by her blog name "Natamelie", is a French influencer and blogger who has created a unique space to share her passions. Originally from France, she launched her blog with the aim of enriching her exchanges with her community by offering advice, looks and reflections on everyday life. What sets Amélie apart is her authentic, personal approach. She places great importance on her family, whom she affectionately calls "my sweets", and who are an invaluable source of support and encouragement in all her projects. This family dimension adds a touch of warmth and sincerity to her online content. Amélie is not only a source of fashion inspiration, she also shares her moods and thoughts, creating a strong bond with her subscribers. She often offers her community a coupon code superdry.
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Wendy Swan - 320K followers on Instagram
Wendy, known by the pseudonym "Swan", is a 22-year-old fashion influencer based in Paris. Although she's a web and mobile developer by profession, she has a passion for the world of fashion, which she explores through her blog and Instagram account. Wendy is also a geek at heart, loving to play video games and code.
However, her blog and Instagram offer her an escape, allowing her to dive into a totally different universe. She began to take a serious interest in fashion in 2016, thanks to her best friend. Her community on Instagram grew significantly during her year of study in California, which encouraged her to start her own blog.
What makes Wendy so special is her ultra-chic style and impressive collection of suits. She has managed to capture the attention of many followers who are fascinated by her sense of style and elegance. She is a source of inspiration for those seeking to be both chic and versatile in their career and lifestyle choices.
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Alexandra Guerain - 300K to 400K followers on Instagram
Alexandra Guérin, better known as Alex, is a 31-year-old Parisian fashion influencer and entrepreneur. With a background in fashion business, she has made her blog "Alex's Closet" a reference in the fashion world. Her style, both elegant and natural, has won her a wide audience and enabled her to collaborate with renowned brands such as Fendi, Prada, Nike, Cartier and Estée Lauder.
But Alexandra doesn't stop there. Inspired by her daughter Tyhoa, she created "Ohakids", a children's ready-to-wear brand that stands out for its unisex, comfortable approach. Tired of finding only pink and sequined clothes for little girls, she took up the challenge of offering neutral pieces, including in black, a color rarely associated with childhood.
Alexandra draws her inspiration from a variety of sources, from travel to social networking to timeless styles. She is particularly appreciated for her bold fashion and beauty looks, as well as her taste for quality pieces.
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Lucinda Rossat- 100K to 300K followers on Instagram
Lucinda Rossat is a French fashion blogger and influencer specializing in fashion, beauty, travel and lifestyle. Born on September 26, 1989, she is 34 years old and based in France. With a background in styling and design from a fashion school, Lucinda has a solid expertise in the fashion industry. She currently has over 100,000 followers on Instagram, a testament to her growing influence in the digital realm. Based in Lyon, she also describes herself as a Lyonnaise by adoption and is mom to a husky. Her influence extends beyond fashion to include beauty and lifestyle topics, making her a versatile personality in the world of blogging and social media. Lucinda Rossat is undoubtedly a rising figure in the world of digital influence in France.
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Highishe - Less than 100K followers on Instagram
Looking for a new fashion influencer to follow? Don't miss Highishe, born in Paris in 1998. She studied fashion design before taking up blogging. Her style is a mix of Parisian chic and streetwear. Her community is young and dynamic, made up mainly of women interested in urban fashion.
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Diane Perreau - 300K followers on Instagram
For expert fashion advice, Diane Perreau is the fashion influencer to follow. She was born in Bordeaux in 1995. She studied fashion design before moving into blogging. Her style is a mix of chic and casual. Her community is made up mainly of women looking for accessible, practical style advice. She often offers a promo code during her collaborations. She is the wife of Loïc Puyo, a footballer now living in Australia after having played in several soccer leagues. Diane Perreau travels between Paris, Bordeaux and Sydney.
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Lisa Germaneau - 400K followers on Instagram
In the world of fashion influencers, Lisa Germaneau is a rising star to watch. She was born in Lyon in 1994. After studying visual arts, she launched her fashion blog. Her style is a mix of chic and bohemian. Her community is made up of women seeking inspiration from her unique style and fashion tips.
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Why follow fashion influencers?
Following fashion influencers on social networks can be an invaluable source of inspiration for your own style. They can also help you discover new brands and keep up to date with the latest trends.
How Fashion Influencers Impact Trends
Fashion influencers play a crucial role in setting trends. Their choice of clothes, accessories and even the way they wear them can quickly become a new trend.
Where to follow these Fashion Influencers?
- YouTube
- TikTok
Fashion influencers are more than just a face on social networks; they're style icons, entrepreneurs and, above all, trendsetters. If you're looking to update your wardrobe, discover new brands or simply get inspired, these 20 fashion influencers are the ones to follow.
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