Discover the 20 influencers Korean icons of K-pop and social networking, who are revolutionizing the global scene.
The phenomenon of K-pop, South Korean popular music that has made its mark on the international scene, continues to redefine the codes of global pop culture. Thanks to their creativity, talent and masterful digital strategy, Korean influencers, mostly from the K-pop sphere, are positioning themselves as key figures. These artists and idols use social networks to amplify their reach, transforming platforms like Instagram, TikTok and YouTube into powerful tools of influence.
Korean influencers: a global dynamism driven by K-pop and social networks
Social networks, and Instagram in particular, have become a favorite playground for Korean influencers. They share excerpts from performances, moments from their daily lives and exclusive collaborations with prestigious brands. This constant presence enables them to forge a strong bond with their fans, who they often refer to as "fandoms", and to export themselves well beyond the borders of South Korea.
This dynamism, combined with the global influence of K-pop, has propelled these Korean influencers into the ranks of international cultural phenomena. Their content, blending music, fashion and lifestyle, attracts millions of followers and redefines the standards of the entertainment industry. In France, as elsewhere, the craze for these artists continues to grow, creating ever more engaged online communities.
In this ranking, we invite you to discover the 20 most striking Korean influencers of 2025. They embody the perfect blend of artistic talent, digital strategy and global influence, making K-pop much more than a musical genre: it's a truly global lifestyle.
1. Rosé: the worldwide star of BLACKPINK
Rosé, whose real name is Park Chae-young, is an iconic figure among Korean influencers. In 2025, she reached new heights thanks to her collaboration with Bruno Mars on the track APTand is a chart-topper in many countries. Her powerful, unique voice, combined with the elegance of Bruno Mars, has conquered the charts and reinforced her status as an international superstar.
As BLACKPINK's lead singer, Rosé has already made K-pop history with such iconic tracks as Kill This Love and How You Like That. But her influence extends beyond the musical sphere: she is also a fashion icon and muse for luxury brands. Her presence on social networks is inescapable, making her one of Korea's most followed and admired influencers.
2. Jennie Kim: BLACKPINK's chic and powerful rapper
Jennie Kim, another essential member of BLACKPINK, shines with charisma and refined style. With millions of fans, she is an iconic face of the music and fashion industry. Jennie uses her popularity to inspire and connect communities, consolidating her role among Korean influencers.
3. BTS: international K-pop icons
The members of BTS remain at the top of the charts thanks to their hard-hitting music and inspiring messages. True ambassadors for Korean influencers, they reach millions of fans worldwide through their social networks and social engagements.
4. Sujin Kim: the Korean expatriate in Mexico
Sujin Kim, known as Chingu Amiga, uses her platform to share her dual Korean and Mexican culture. Her authenticity and creativity place her among the Korean influencers who transcend borders.
5. Jhope: BTS's multi-talent
A member of BTS, Jhope continues to make a splash with his solo music projects and collaborations. His influence also extends to the digital world with his interest in NFT and crypto-currencies, an area where he stands out among Korean influencers.
6. ENHYPEN: the young prodigies of K-pop
The boy band ENHYPEN has made a name for itself thanks to energetic performances and constant interaction with their fans on social networks. They embody the new generation of Korean influencers, blending music and creativity.
7. J-Flic: the beatbox master
J-Flic is a phenomenon on TikTok and YouTube thanks to his unique talent for beatboxing. His captivating videos help him dominate social platforms, making him a influencer a Korean must-have.
8. Jisoo: a complete BLACKPINK artist
In addition to her singing talents with BLACKPINK, Jisoo is also an actress and ambassador for prestigious brands. Her diverse career makes her one of the most influential faces among Korean influencers.
9. Stray Kids: kings of performance
With their captivating videos and innovative music, the Stray Kids continue to make their mark on the world of Korean influencers. Their artistic approach and unique energy attract an ever-growing audience.
10. Karina: Aespa's inspirational leader
Karina de Aespa embodies grace and modernity. Her publications on social networks, combining fashion and personal moments, testify to her status as an influential Korean influencer.
11. TOMORROW X TOGETHER (TXT): ambassadors of the new generation
TXT stands out for its creative performances and ability to interact with its fans. They perfectly embody the spirit of Korean influencers who inspire and entertain.
12. RM: the BTS poet
Leader of BTS, RM impresses with his intellect and passion for music. His influence extends beyond Korea's borders, reinforcing the impact of Korean influencers on the world stage.
13. Cha Eun Woo: charm and talent combined
ASTRO member Cha Eun Woo captivates with his acting and singing talents. His natural elegance and collaborations with renowned brands make him a key figure among Korean influencers.
14. Winter: a visionary artist
Aespa member Winter stands out for her creativity and unique style. Her inspiring publications reinforce her status as a Korean influencer.
15. Momo: a touch of freshness and style
A member of TWICE, Momo radiates positive energy and influence in fashion and beauty. She continues to inspire fans around the world.
16. SEVENTEEN: the power of a collective
With 13 members, SEVENTEEN illustrates the strength of unity. Their active presence on social networks makes them highly appreciated Korean influencers.
17. BLACKPINK: global icons
The BLACKPINK group, with its spectacular performances and unique style, remains at the pinnacle of the music industry and popular culture. Each member is a Korean influencer in her own right.
18. Jennie Kim: a model of elegance and creativity
In addition to her musical career, Jennie has established herself as a fashion reference. Her ability to inspire both her peers and her fans reinforces her status among Korean influencers.
19. Jhope: a powerful, versatile voice
Jhope uses his platforms to promote innovative projects, making him a pioneer among Korean influencers.
20. Stray Kids: infectious energy
Stray Kids continues to shine with their music and creativity, cementing their place as one of Korea's most popular influencers.
Korean influencers: multi-faceted talents
These 20 Korean influencers don't just represent their country: they're redefining the standards of global popular culture. Whether in music, fashion or digital creativity, their influence is undeniable. Share your opinions and favorites in the comments.