Influencer marketing campaigns are becoming increasingly popular on social networks and can be extremely profitable.
Influencer marketing campaigns are not a new trend. In fact, they're considered the most effective way to reach customers and promote products on Instagram, YouTube, TikTok and more. Influencer marketing campaigns are used by various major brands such as Puma, Adidas, Calvin Klein, Dolce & Gabbana and many others.
Influencer marketing campaigns are a powerful marketing strategy that help you reach your target audience very quickly, because you only deal with the communities you're looking for through influencers.
However, you need to take certain steps to ensure their success.
There are 5 key steps to a successful influencer marketing campaign on social networks.
Step 1: Influencer marketing campaign brief
The brief for a influencer marketing must be clear and include quality content. Beyond the remuneration offered, the content of your marketing campaign must be rewarding for influencers (such as sharing a new product, a preview, an event, an innovation, a good deal in their chosen field...).
An influencer marketing brief clearly presents the campaign's objectives, expectations, guidelines and expected results to all the potential influencers you'll be working with. It's one of the best ways to ensure that your objectives are aligned and your influencer campaigns are successful.
Step 2: Identify and find the right influencers
For your influencer marketing campaign, it's important to target influencers who are in your field, so that their social recommendation is legitimate, and therefore effective. This is a very important step.
To find and identify the right influencers on social networks, you have several options.
The first option is to find and identify the right influencers within your own network. The second is to call on our agency, which specializes in this type of research. In this case, our agency will find and identify the right influencers for your brand or product.
Step 3: Activate influencers
For your influencer marketing campaign, it's important to target influencers who are in your field, so that their social recommendation is legitimate, and therefore effective. This is a very important step.
You need to make sure the influencer has a sufficient number of followers and a good engagement rate on their posts. This will help you determine whether it's worth trying to contact them or not, as it may be more difficult than expected!
To find and identify the right influencers on social networks, you have several options.
The first option is to find and identify the right influencers within the social network where you're looking to run a campaign. You can search with a keyword or look at pro accounts and see if any good influencers have commented on posts!
You can get in touch with them using messages on social networks or e-mails. You can also use direct messaging on Instagram, but this is more difficult than emailing someone directly on their website.
The second is to call on our agency, which specializes in this type of research. In this case, our agency will find and identify the right influencers for your brand or product.
Step 4: Monitor your influencer marketing campaign
Once you've launched your influencer marketing campaign, it's important to make sure you're following it closely. To do this, you'll need to track your influencers' activity on social media and other digital platforms in real time.
The best way to do this is to set up a dashboard where you can view all the data in one place. This will enable you to easily track the progress of each influencer's campaign and make adjustments if necessary.
This information can help you determine who was successful in the campaign and who wasn't as effective in engaging with their audience or driving traffic back to your website.
It's a long and tedious job, which is why calling on our agency, which specializes in this type of campaign, will save you time and allow you to follow up on your campaigns day by day!
Step 5: Analyze the results
The final stage of an influencer campaign is to analyze the results in relation to your objectives. To measure the performance of an influencer marketing campaign, indicators include: how many influencers relayed the content of your influencer marketing campaign, on which social networks, what reach was reached, how many engagements (likes, shares, comments and clicks) were generated, etc.
In terms of reach and engagement, it's important to note that the number of engagements is not necessarily proportional to the number of followers or fans on each social network. For example, if a post on Instagram has 100 likes but only 5 comments and 2 shares, this means that the post hasn't generated much interest among its audience. Conversely, if another post has 20 comments and 50 likes, it will get more views on instagram and this means that the post has generated more interest than expected.
You can also ask influencers for feedback to improve your campaigns for future collaborations.
Try a first influencer marketing campaign on social networks, to confirm the power of social recommendationFollow these 5 key steps or contact us to manage your influencer marketing campaigns!