Could you introduce yourself in a few lines so that our community can get to know you better?
My name is Alexis, I'm 25 years old, and I've been passionate about sport since I was a child, so after a few years at the STAPS faculty in Bordeaux I decided to take a more professional route. I'm currently in my second year of a Master's degree at a sports business school in Bordeaux. This last year I'm doing a work-study program in the marketing of a well-known surfwear brand. Studying has always been a priority for me and I'm finally seeing the end of it (only a few months to go). A bon vivant, I spend as much time in the gym as I do in bars with my friends, as you can see in my Instagram stories.
When did you start your social networking activity as a lifestyle and sports influencer?
It seems to me that it started two years ago, in 2018.
What triggered you and why did you embark on your social networking adventure with instagram?
I posted photos of my very first shoot for a friend's clothing brand. I liked it and continued to do shoots over the following months. I simply wanted to share outfits, looks and beautiful images.
How much time do you spend on your articles or videos? Production, editing...?
It's very variable, because I'm focusing on my studies at the moment, so when I have quieter periods, I use them to carry out projects that are on my mind and then publish them on Instagram. I'm lucky enough to have met some very talented photographers, in particular Kévin Klaircq, who handled all the rendering of my visual content to perfection. All I had to do was rack my brains a little to write a description.
I spend very little time on it, given my already busy schedule!
Do you have any organizational tips for others? lifestyle influencers and sport?
As the least organized man on the planet, I don't think my advice can help anyone!
What community and audience are you targeting?
No strategic positioning on my account.
Where do you find most of your inspiration? And which social networks do you use most?
Inspiration comes from what I can see on other Instagram accounts; Or simply ideas that pop into my head and which I shape with the help of photographers and their much more professional eye than mine.
What was your strategy for developing your Instagram community?
Doing what I like and what comes into my head.
How do you manage your time, between your family, your work and your social networks? Do you have a job or other activity besides your work as a lifestyle and sports influencer?
As I explained in the previous questions, I navigate between studies and work, social networking is a hobby, a little pastime like video games might be, so it will always come after my priorities: family, friends, studies/work.
Do you produce your own visuals and photos? And if so, what equipment do you use?
The vast majority of the photos on my account were taken by photographers, friends above all.
What are your 3 tips for someone just starting out on Instagram?
Do what you like, no matter how many subscribers you have.
It's a unique opportunity to share your ideas and projects.
Stay true to yourself and don't chase after false recognition.
What would you like to undertake or develop next in your life as a lifestyle and sports influencer?
Not much, really. It will take the course it must naturally take, evolving in symbiosis with my tastes and desires. However, it's true that I won't say no to a few more subscribers aha, so don't hesitate to take a look at my account.
What do you think makes a successful collaboration proposal?
I think we'd all agree that a successful collaboration is one where both parties get something out of it. For me, products that I like and that I could use or wear every week. I don't see the point in communicating about a product that we don't like or that doesn't suit us.
Thanks to Alexis for this interview. We advise you to follow his instagram account lifestyle and sport influencer
His INSTAGRAM account to follow => https://www.instagram.com/Alexis.olvr
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