Imagine a world where brands no longer need to hire models or pay influencers to promote their clothes. Thanks to artificial intelligence, this future is already a reality.
AI tools enable the creation of hyper-realistic virtual avatars capable of trying on clothes fluidly and naturally, opening up a new era in the fashion industry. Discover how these technologies are transforming marketing strategies and visual production.
Creating virtual influencers: a technological revolution
All virtual influencersavatars, such as Lil Miquela or Shudu, are fully digital personalities created using AI and advanced graphic design software. These avatars resemble real people, with natural facial expressions and movements. Today, tools such as Kling, Midjourney and Daz 3D enable brands to create their own virtual influencers and have them try on clothes with just a few clicks.
The benefits of virtual influencers
- Constant availability : No scheduling or travel constraints.
- Adaptability Avatars can represent different styles, morphologies and ethnic origins, depending on marketing needs.
- Reduced cost : Once an avatar has been created, it can be used indefinitely, with no additional costs for shoots or collaborations.
- Total image control Brands have complete control over the narrative, appearance and actions of their virtual influencers.
Key tools for replacing models and influencers
Kling: the leader in virtual fitting
Kling stands out for its advanced features that allow you to replace models and physical influencers:
- Try-on Feature The garments can be layered on a mannequin or a influencer in seconds. Kling automatically adjusts dimensions, shadows and textures for realistic rendering.
- Natural movements Version 1.6 improves animations, allowing virtual models to move, turn or walk with impressive fluidity.
- Advanced customization Users can adjust avatars' facial features, posture and even emotions to match their brand identity.
Midjourney: creativity at your fingertips
Midjourney is a powerful tool for generating realistic visuals of virtual influencers.
- Prompt precision Describe your avatar, for example: "Curly-haired woman wearing a silk dress against an urban backdrop", and get a detailed image in seconds.
- Realistic textures and fabrics Renderings include precise details on garments, such as fabric folds and light reflections.
- Quick creation One day is enough to produce a complete campaign with several avatars.
Other complementary tools
- Daz 3D Model 3D avatars, ideal for virtual testing.
- Figma Useful for overlaying logos or graphics on garments before importing them into tools like Kling.
Ultra-natural clothing presentation
One of the major challenges for replacing models and influencers is to guarantee a natural and engaging rendering. AI tools meet this requirement with advanced rendering and animation algorithms.
- Realistic facial expressions Virtual avatars smile, frown or adopt natural poses that capture consumers' attention.
- Precise garment textures AIs faithfully recreate the appearance of fabrics, simulating details such as the reflections of satin or the folds of denim.
- Dynamic interaction Avatars can interact with accessories (for example, adjusting a hat or holding a bag), reinforcing authenticity.
The marketing prospects of virtual influencers
Targeted, flexible campaigns
Virtual influencers allow brands to try out different styles and campaigns without constraint.
- Customization for different audiences The same garment can be presented on avatars of different morphologies, increasing inclusivity.
- Speed of execution Visuals for a global campaign can be created in just a few days.
An eco-responsible strategy
Virtual campaigns reduce the carbon footprint associated with photo shoots (travel, equipment, etc.) while limiting waste during sample production.
Enhanced interaction
Some virtual influencers interact directly with consumers via social networks, responding to comments and boosting engagement. This creates a more immersive, personalized experience for customers.
A tailor-made solution with ValueYourNetwork
Artificial intelligence, thanks to tools like Kling and Midjourney, is already enabling brands to dispense with traditional models and influencers. By generating realistic, interactive virtual avatars, these technologies offer a natural, economical and flexible way of presenting clothes. The future of fashion is here, and it's virtual. Are you ready to take the plunge?
At ValueYourNetworkWe firmly believe that the future of fashion lies in innovation. Always at the forefront of the latest technologies, our agency offers tailor-made campaigns integrating virtual influencers perfectly adapted to brand identities. Whether you want to promote a new collection, test designs or strengthen your digital presence, our virtual avatars captivate and engage your audience in a unique way. Thanks to advanced personalization and hyper-realistic rendering, we help fashion brands to stand out in an ever-changing market. Turn your ambitions into an unforgettable visual experience with ValueYourNetwork.