Expert in Influence Strategies and Social Networks
After extensive studies in marketing and several experiences as a community manager, Julia V. specialized in platforms such as Instagram and TikTok. Passionate about the potential of social networks, she quickly established herself as an expert in influencer management and the creation of impactful influencer campaigns.
Julia excels in the art of selecting the right influencers for brands' objectives and managing partnerships to maximize the impact of campaigns. Thanks to her ability to create synergies between brands and creators, she designs engaging campaigns that generate concrete results. She places particular emphasis on developing authentic, captivating posts that are in tune with audience expectations.
At the same time, Julia shares her knowledge through articles on social networking news and developments, offering valuable insights for digital professionals and industry enthusiasts alike.
Discover his latest articles:
The unprecedented partnership between TikTok and SoundCloud is a game-changer for musicians, creators, and influencers. Now, virality on TikTok translates directly into a stronger presence on SoundCloud, opening the door to new opportunities for the industry...
Instagram maintains its dominant position on the social media scene, but TikTok is emerging as a key competitor, disrupting the ways in which internet users, brands, and creators use their services. Key figures, trends, strategies, and outlook: a deep dive...
...The Côte d'Azur is teeming with digital talent who, through their creativity and authenticity, are shaping the face of a dynamic region today. Micro-influencers, emerging figures or established big names mobilize communities engaged around lifestyle, sport,
The profound transformation of the YouTube algorithm in 2025 is redefining the rules of the game for creators and brands. Gone are the days of simple clicks: YouTube now prioritizes truly high-quality engagement and lasting viewer satisfaction, fostering...
Two decades after its creation, YouTube has established itself as the beating heart of digital culture, revolutionizing the worlds of social media, influencer marketing, and video formats. From simply sharing amateur footage to producing hit podcasts and...
...Perplexity partners with PayPal to transform conversational commerce. By integrating seamless payments directly into their AI-powered search engine, they're shaping a unique shopping experience, in line with the growing popularity of shopping features from ChatGPT and other industry giants.
TikTok's parent company, ByteDance, has unveiled robust targets to overtake Meta by 2025. Ambitious numbers, exponential growth, and an innovative marketing strategy are the levers chosen to dominate the social media industry...
In just a few years, YouTube has undergone a spectacular turnaround, with the rise of shorts, the adoption of multiscreen formats and the emergence of true social television. Now, influencers, creators and brands are reinventing their strategies, seeking to capture...
Meta AI is revolutionizing the artificial intelligence landscape with an accessible, high-performance, privacy-friendly application. Its launch marks a strategic turning point for Meta, which aims to compete with the sector's behemoths while...
...The Cannes Film Festival 2025 saw the reinforced emergence of influencers as true protagonists of the red carpet, blending glamour, influencer strategy and digital audience. Between walking the steps under the spotlights and exclusive collaborations with...
Meta is working on smart glasses capable of recognizing the faces of people in the vicinity without their consent, raising debates about privacy and the risks of abuse linked to facial recognition in public spaces. In a world where...
DMs on TikTok Live: the new feature enables brands to generate more leads by facilitating direct contact during live shows.
DMs on TikTok Live: the new secret weapon for boosting engagement. As soon as they appear, ...
The spectacular rise of short formats has shaken things up on YouTube. A real springboard for expression, shorts allow all creators - beginners and enthusiasts alike - to gain visibility, reach a new audience and join the dynamic of YouTube.
Discovering how to transform a YouTube channel without ever revealing its face has become a key digital marketing issue in 2025. Between preserved anonymity, limitless creativity and innovative monetization methods, "faceless" channels appeal as much to...
Locked reels: Instagram is testing a revolutionary feature to offer exclusive content and boost engagement on its platform. Instagram is currently testing a feature that could well mark a major turning point in the way users...
GP Explorer 3: everything you need to know about the latest GP event. Squeezie. It's the last race, and it promises to be a historic one. Here's all the information you need to know.
...An edition that marks the end of the
...Instagram CEO Adam Mosseri reveals the essential strategies for boosting account growth in 2025. Between the dominance of video content, the new landscape of interactions, and the central role of the news feed, Instagram is transforming into...
...Mastering Instagram visibility in 2025 requires new strategies adapted to a smarter algorithm focused on authenticity, engagement, and format innovation. Creators and brands must adjust their content and interactions to...
...Discover why 2025 is a turning point for social media: case studies, new features, emerging platforms, and the impact of Generation Z are reinventing online engagement. This in-depth analysis, supported by the latest industry data, allows
...TikTok lives are on the rise, catalyzing engagement and boosting visibility for creators, brands and influencers with the right codes. From strategic timing to creative content and post-show analysis, every step has its influence.
...Cultivating organic growth on YouTube allows you to build a strong and engaged community, without resorting to paid advertising. In an ecosystem characterized by algorithms and competition, the key lies in understanding your audience, leveraging them, and
...Meta and Ray-Ban are set to shake up the wearable technology market with an announcement from Mark Zuckerberg that this year will pave the way for a new generation of connected eyewear. This innovation, which is part of a dynamic combining intelligence
Cleaning up your Instagram feed is essential to regaining a personalized, relevant feed. Here are the 5 key tips to achieve this effectively.
If you feel like your Instagram feed is overrun with content that no longer speaks to you, ...
This analysis details the mechanics and benefits of Instagram Business, exploring its advanced features and strategic marketing potential for businesses in the digital age.
This in-depth study sheds light on the tools and strategies that Instagram Business offers ...
...Meta is actively engaged in the transformation of smart glasses, combining design, advanced technology and interactivity to maintain its supremacy in the face of fierce competition, notably from Apple. The imminent release of the new Hypernova glasses, equipped with a head-up display and
...In an age when Instagram is reinventing the rules of content, becoming a video editing expert is the key to increased visibility. This article shares the must-have secrets for successful editing, decoding the star tools of 2025 and mastering every step,
...Instagram Blends is revolutionizing the way people share Reels with friends, transforming private conversations into dynamic, collaborative spaces. By making video discovery more collaborative and personalized, this feature introduces a...
...A viral phenomenon, SkinnyTok fascinates as much as it worries TikTokThis trend, which glorifies extreme thinness through hashtags, videos and motivational “mantras”, plunges thousands of users into the obsessive quest for a dangerous body ideal. Behind the unifying aspect of these
Instagram is launching a monthly summary designed to provide a clear view of user performance. This new feature, designed for creators and small brands, makes it easier to understand activity while also encouraging regular production of...
With the constant evolution…
...Faced with growing competition, Instagram is taking a new step forward by launching Edits, a video editing application designed to meet the expectations of creators and compete directly with TikTok and its flagship tool CapCut. This new feature, already downloaded by thousands