...Find out why vertical video is the key to mobile marketing and how to optimize your content to captivate a connected audience on TikTok, Instagram, and Snapchat.
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Why UGC is the Future of Marketing and How AI is Changing Everything
...Learn how AI is revolutionizing UGC management, transforming moderation and discovery challenges into strategic opportunities for brands.
Why Instagram Influencers Are Your Key to Record Sales?
...Learn how to use the influencer marketing on Instagram to boost your sales and reach your target audience with practical tips and effective strategies.
TikTok Banned in the US? Find Out Where Your Favorite Creators Plan to Find You!
The importance of reporting to optimize your influencer campaigns
...Optimize your influence campaigns with ValueYourNetwork! Discover the importance of reporting to maximize your results and improve your marketing strategies.
Find out why influencer marketing is a profitable investment
...Find out why influencer marketing is the future of digital campaigns: 11 times higher ROI, greater trust and concrete results.
Will social networks and AI really replace Google?
...The evolution of technology is revolutionizing our online habits, redefining the way we consume information. Artificial intelligence (AI) and social networks, now a must, rival traditional search engines like Google. This revolution is not limited to
Sensorial marketing: brands' secret weapon for winning over customers
...Discover how sensorial marketing is revolutionizing customer loyalty through immersive experiences that engage all five senses. An essential strategy for your brand!
Why Meta for Education will change learning forever
...Find out how Meta revolutionizes learning with its virtual reality programs for education. Immersive universities, metaversities and VR: an exciting educational future awaits you
Facebook in 2025: the social network not to be underestimated?
...With over 35 million daily active users in FranceFacebook in 2025 will remain an essential platform for many companies. And yet, its future is open to debate. In 2025, while new networks such as TikTok or Instagram continue
Here are the major social media trends not to be missed in 2025
...The year 2025 is fast approaching, and with it, the opportunity to fine-tune your social media strategy. But what are the major developments you need to incorporate into your plans? Which platforms and approaches can maximize your visibility, engagement and sales?
The TikTok phenomenon: a radical change in UGC content creation
...We show you how TikTok is revolutionizing marketing with the rise of user-generated content (UGC), increasing brand engagement. A phenomenon that is redefining marketing strategies.
Enhancing your reputation with customer reviews and ValueYourNetwork campaigns
...Customer reviews are a crucial element for brands, as they can have a considerable impact on the purchasing decisions consumers.
The importance of becoming a 'Love Brand' on Instagram and TikTok
...Find out why becoming a Love Brand "on Instagram and TikTok is essential for building consumer loyalty and increasing conversion rate.
AI for marketing: examples of use
...AI is revolutionizing influencer marketing. Find out how ValueYourNetwork uses AI to optimize your campaigns with case studies and personalized strategies.
Storytelling to humanize your brand
...Find out how storytelling can humanize your brand, create emotional bonds and set you apart in a saturated market. Turn your stories into assets!
Instagram in 2024: how to use it for your brand
...Find out how to maximize your brand's impact on Instagram in 2024 with customized strategies and ValueYourNetwork expertise. Be ready for the future!
Content marketing strategies in 2024
...Discover the strategies of marketing content 2024 with ValueYourNetwork, a leader in influencer marketing since 2016. Get ready for the future!
Social selling 2024: Personalized strategies
...Discover the strategies of social selling 2024 with ValueYourNetwork - maximize your visibility and boost your brand on social networks.
Instagram tests AI chatbots for influencers
...Instagram tests chatbots AI influencers to enrich user engagement. Discover this innovation from ValueYourNetwork, the future of marketing!
Instagram visibility in 2024: how to increase it
...Increase your visibility on Instagram in 2024 with proven strategies. Find out how ValueYourNetwork can help you take your brand to the top!
UGC: What it is and how to use it
...Discover UGC and how to integrate it into your marketing strategy for 2024. Increase your brand's visibility with user-generated content.
The impact of AI on online sales in influencer marketing
...Discover how AI is transforming influencer marketing and boosting online sales. Personalized strategies, data analysis and optimized campaigns.
Opinions ValueYourNetwork Influencer lifestyle campaign: Direct Energie
#INFLUENCERS CAMPAIGN : « DIRECT ENERGIE »
Find out more about ValueYourNetwork's campaign for advertiser Direct Energie....
ValueYourNetwork Opinion Influencer Beauty Campaign: Kerastase
AVIS CAMPAGNE #INFLUENCEURS : « KERASTASE »
Find out more about ValueYourNetwork's campaign for L'Oréal advertiser Kerastase....
ValueYourNetwork opinion Food influencer campaign: L'Etoile des gourmets
AVIS CAMPAGNE #INFLUENCEURS FOOD : « L’ETOILE DES GOURMETS »
Discover ValueYourNetwork's review of the campaign for advertiser L'Etoile des Gourmets....
ValueYourNetwork opinion Influencer campaign decoration: Made.com
AVIS CAMPAGNE #INFLUENCEURS DÉCORATION : « MADE.COM »
Find out more about ValueYourNetwork's campaign for advertiser Made.com....
ValueYourNetwork opinion Influencer car campaign: Renault
AVIS CAMPAGNE #INFLUENCEURS : « RENAULT »
Find out more about ValueYourNetwork's campaign for advertiser Renault....
ValueYourNetwork opinion Fashion influencer campaign: Passionata
AVIS CAMPAGNE MARKETING #INFLUENCEURS MODE : “PASSIONATA”
Find out more about ValueYourNetwork's campaign for advertiser Passionata....
The evolution of podcasting and influencer marketing
...Find out how podcasta fast-growing industry in 2024, is transforming influencer marketing, offering new opportunities to engage your audience in unique ways.