...Discover the secrets of TikTok's algorithm and understand why this app is so addictive.
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Why is Mark Zuckerberg betting everything on the original Facebook of yesteryear?
The original Facebook is making a comeback in 2025! Mark Zuckerberg wants to go back to basics to attract young people and relaunch his social network. But can this bold gamble really work? Discover the challenges and risks of this radical change. Since...
Instagram in decline? YouTube and TikTok dominate social networks in 2025!
Social Media in 2025: TikTok and YouTube Dominate, Instagram Losing Speed. Discover the Key Trends and Strategies to Stay Visible!
...
Trump and cryptocurrency: election promises or economic revolution?
Trump cryptocurrency: between election promises and economic revolution, discover how the ex-president wants to transform the digital asset market.
...
DeepSeek, China's soaring artificial intelligence
...China's DeepSeek is revolutionizing global AI with high-performance, open-source, low-cost models. Find out how it rivals OpenAI and is shaking up the market.
Meta introduces ads on Threads: a threat to TikTok and X?
...Advertisements on Threads discover how Meta is revolutionizing its latest social network to compete with X and TikTok. A strategy that could change everything.
Find out why TikTok and Facebook are transforming fashion in the USA!
TikTok and Facebook are transforming fashion in the U.S. by revolutionizing consumer engagement. brands through creative strategies and innovative social commerce tools.
...
Community notes: Facebook and Instagram's secret weapon in the fight against misinformation
Social networks and politics: how tech giants influence your news feed
Find out how tech giants like Meta, X and TikTok influence your choices through powerful algorithms, the attention economy and their global political impact.
...
TikTok Studio: the ultimate tool for planning your publications
...Discover how TikTok Studio revolutionizes the management of your content thanks to its new feature from publication planning. Save time and boost your visibility.
Alternatives to TikTok: discover Lemon8, Instagram and YouTube!
...Discover the alternatives to TikTokwith Lemon8, Instagram and YouTube. Explore these innovative platforms and prepare for a successful transition!
Find out why YouTube is now the number one TV channel in France
...Find out why YouTube is now the number one TV channel in France, surpassing traditional channels with record audiences and innovative formats.
Meta says goodbye to fact-checking: a revolution in progress?
Meta abandons professional fact-checking in the United States for a community model. A revolution or a risk for online information?
...
Discover how AI has invaded your favorite LinkedIn posts!
...61 % of LinkedIn posts in French are written with AI. Discover the dangers of this standardization and how to preserve authenticity on LinkedIn in 2025.
TikTok: the miracle cure to revive French fashion?
...Could TikTok, the new ally of French brands, revive made-in-France fashion in the face of the fast fashion ? Find out how this platform is revolutionizing the industry.
Why do 67% of organizers use influencers for their events?
...Find out how influencers can turn your events into memorable successes through targeted visibility, authentic engagement and proven strategies. Follow our advice!
Discover how Meta is revolutionizing social networks with artificial intelligence: innovation or threat?
...Find out how Meta Transforms Social Media with AI-Generated Accounts and Meta AI Assistant. Digital Revolution or Privacy Threat?
Instagram: Find out why views have become the key to success!
...Find out why Instagram views have become more important than likes and how they can transform your visibility and your income. Tips and strategies included
Boost your posts on LinkedIn: the option that transforms everything!
...LinkedIn is testing a new feature: Boost for personal publications. Discover how this option could revolutionize your personal branding strategy in 2025 with Linkedin
Discover how Facebook is revolutionizing affiliate links to boost your income!
...Discover how Facebook is revolutionizing the integration of affiliate links with de NEW FEATURES to maximize your income. Create, share, and earn more!
Vertical Video: The Secret Weapon to Captivate Your Mobile Audience
...Find out why vertical video is the key to mobile marketing and how to optimize your content to captivate a connected audience on TikTok, Instagram, and Snapchat.
Why UGC is the Future of Marketing and How AI is Changing Everything
...Discover how AI is revolutionizing UGC management, transforming moderation and discovery challenges into strategic opportunities for brands.
Why Instagram Influencers Are Your Key to Record Sales?
...Learn how to use the influencer marketing on Instagram to boost your sales and reach your target audience with practical tips and effective strategies.
TikTok Banned in the US? Find Out Where Your Favorite Creators Plan to Find You!
...Find out why TikTok could be banned in the US and how to designers are preparing by migrating to YouTube Shorts, Instagram Reels and Lemon8
The importance of reporting to optimize your influencer campaigns
...Optimize your influence campaigns with ValueYourNetwork! Discover the importance of reporting to maximize your results and improve your marketing strategies.
Find out why influencer marketing is a profitable investment
...Find out why influencer marketing is the future of digital campaigns: 11 times higher ROI, greater trust and concrete results.
Will social networks and AI really replace Google?
...The evolution of technology is revolutionizing our online habits, redefining the way we consume information. Artificial intelligence (AI) and social networks, now a must, rival traditional search engines like Google. This revolution is not limited to
Sensorial marketing: brands' secret weapon for winning over customers
...Discover how sensorial marketing is revolutionizing customer loyalty through immersive experiences that engage all five senses. An essential strategy for your brand!
Why Meta for Education will change learning forever
...Find out how Meta revolutionizes learning with its virtual reality programs for education. Immersive universities, metaversities and VR: an exciting educational future awaits you
Facebook in 2025: the social network not to be underestimated?
...With over 35 million daily active users in France, Facebook in 2025 will remain an essential platform for many companies. However, its future is arousing debate. In 2025, while new networks like TikTok or Instagram continue