Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Social media creators and sports consultants won’t completely replace TV experts ahead of the 2026 World Cup, but they’re already capturing some of the experts’ influence: attention, immediacy, and responsiveness. The media still retain access to rights, to...
The Wimbledon 2026 influencers won’t just be guests in the stands—they’ll serve as a media extension of the tournament. Tennis is seeking younger audiences, TikTok is driving the trend toward short-form content, Instagram is highlighting lifestyle moments, and brands want...
The 2026 World Cup content creators to follow right now are those who combine on-field access, fast-paced short-form videos, and a genuine understanding of the game. As the tournament winds down, be sure to check out the official FIFA accounts on TikTok and YouTube, as well as the experts...
The most successful influencer marketing strategies in 2026 will combine three key elements: credible creators, AI used as an assistant, and trackable recommendations on each platform. According to Statista, the global market was worth approximately $32.55 billion in 2025,...
Ray-Ban Meta glasses are perfect for creating immersive POV content, behind-the-scenes footage, and short-form videos without taking out your smartphone. Their strength: capturing moments from eye level, with 3K Ultra HD video on the Gen 2 launched in 2025, audio...
Audience size is no longer a reliable criterion for choosing an influencer. In 2026, high-performing brands first look at audience alignment, the creator’s reputation, the quality of interactions, and the ability to produce reusable content. A...
An ambassador creates impact when they are activated over time, with a clear role: social proof, UGC content, affiliate sales, events, paid media, or community. One-off campaigns remain useful for testing, but 2025 data show that repetition matters...
LinkedIn launches Creator Marketplace in the United States and Canada to enable B2B brands to find, assess, and contact creators directly from Campaign Manager. The short answer: it's a strong signal. LinkedIn is no longer selling just reach...
Collaborative posts are coming to LinkedIn: a post can be shared by multiple members and Pages, with collaborators displayed at the top of the post. Announced on June 23, 2026, the feature is first being tested with a few creators and brands at...
LinkedIn launched its B2B influencer marketing platform, Creator Marketplace, on June 10, 2026, integrated into Campaign Manager. Its purpose is clear: help brands find LinkedIn creators, evaluate their audience, contact them, and then amplify their content...
Instagram is expanding its algorithm controls in the feed: you can now influence the topics recommended, not just accept the posts suggested. For creators and brands, the issue is clear: content must send signals...
TikTok and money: salaries, Creator Rewards, TikTok Shop, and partnerships to understand how much creators earn and how to report your income. TikTok and money: understanding creator compensation in 2026 requires separating three realities that are often confused:...
A TikTok video can trigger a global stockout, but verified cases remain rare: the most common scenario is a national, regional, or limited-edition sellout. The real issue isn’t the viral miracle. It’s the combination of...
Instagram is preparing a major push onto connected TV, with a clear ambition: to move Reels off the smartphone and capture screen time from YouTube and Netflix. Since June 22, 2026, Meta has been expanding Instagram for TV to Samsung Smart TVs in...
Instagram Edits is preparing a desktop version with an AI assistant, according to TechCrunch in June 2026. For creators and brands, the appeal is clear: edit more precisely on a larger screen, sync mobile and desktop workflows, and use Instagram data,...
AI influencers are computer-generated characters who post, collaborate with brands, and engage communities like human creators. On Instagram, they’re no longer a gimmick: Lil Miquela has existed since 2016, Aitana López has surpassed the...
Instagram teleprompter tool: a clear how-to guide, Reels tips, and advice for filming more smoothly without multiplying takes. Discovering the Instagram teleprompter tool: how to use it and tips meets a very concrete need: speaking on camera without losing the...
Strava is becoming TikTok's on-the-ground partner with a European Local Movement Fund of €100,000 launched on June 23, 2026. The idea is simple: fund local clubs, support 20 ambassador creators, and turn video inspiration into real-life athletic activity....
Secret Story 2026 started on June 23 on TF1, and the hunt for the candidates’ Instagram accounts is on. Good news: this time, a reliable list exists. Season 14 brings together 13 contestants, 10 of whom already have a …
A global outage for Meta struck twice in less than two weeks: first on June 12, 2026, then again on the evening of June 23, continuing into the night of the 24th. Facebook, Instagram, WhatsApp, and Messenger have …
Instagram on Samsung Smart TV turns the Reels feed into a living room experience: fewer comments, more passive viewing, and attention captured on the big screen. For creators and brands, this is not a gimmick. It …
Squeezie's drink is the talk of every aisle. Called Ciao Kombucha, this sparkling fermented beverage is establishing itself as the healthy alternative to sodas. Here's everything you need to know about this booming phenomenon. Squeezie's drink that...
Visit book of Léna Situations long-awaited is finally in the hands of her community. Five years after her bestseller, the influencer with 12 million subscribers is making an even bigger impact. Here’s everything you need to know about this literary phenomenon.
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The TikTok algorithm is the invisible engine that decides which videos appear on your “For You” feed. Understanding how the TikTok algorithm works in 2026 has become essential for any creator or brand that wants to gain visibility. Here …
...Creating videos with Vidnoz AI has become a simpler, faster, and more cost-effective process thanks to advances in artificial intelligence. Vidnoz AI is today an interesting solution for creators, influencers, trainers, and brands
Visit influencer marketing in the family and parenting sphere has seen one of the most dramatic and most debated transformations of the decade. The momfluencer category exploded between 2018 and 2022, driven by brands’ interest in …
Influencer marketing in the legal world is probably the most constrained segment of the industry and, paradoxically, one of the most promising. Lawyers, firms, and legal advisory players operate under strict ethical rules that heavily limit what they …
Visit influencer marketing in the travel industry is one of the few segments that has maintained sustained growth between 2020 and 2026, despite the pandemic that had paralyzed it for eighteen months. The return of international tourism, the emergence of new forms …
Influencer marketing in the employment, training, and career sphere has undergone a quiet but profound transformation since 2020. The pandemic accelerated the professionalization of creators on LinkedIn, the explosion of remote work reshuffled the recruitment landscape, and the …
The wellness, beauty, and fitness verticals make up one of the largest spending blocs in influencer marketing global for nearly a decade. The creators of these worlds have amassed massive audiences, brands are investing significant budgets, and innovations …