Find out how to maximize your impact with content creators selection, beneficial partnerships and strategies for greater reach.
Expanding your reach and visibility is crucial. Partnerships with content creators are a great way ...
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
How do influencers boost brand visibility?
Discover how influencers boost brand visibility by leveraging their audience for authentic and effective communication.
With advertising saturation at an all-time high, it's crucial for brands to stand out from the crowd. It's in ...
Are influencers really changing the way we consume?
Discover how influencers are redefining our consumer habits in the digital age. In-depth analysis of their real impact on trends and purchasing decisions.
The figure of the influencer has emerged as a vector of trends and behaviors ...
TikTok adds Cutout, the revolutionary feature for video backgrounds
Discover "Cutout", TikTok's new feature for customizing the background of your videos and boosting your creativity!
We'd like to introduce you to a significant advance on TikTok: the addition of "Cutout", a revolutionary feature that promises ...
Collaboration and strategy: Influencer agencies like ValueYourNetwork
Harness the power of influencer marketing with France's top agencies and ValueYourNetwork. Discover the keys to a successful strategy.
In the competitive world of influencer marketing in France, it's imperative for you to call on strategic partners capable of ...
The influencer marketing funnel explained
Find out all about the influencer marketing funnel to maximize your campaigns. From awareness to loyalty, don't miss a step with our practical advice.
We explain everything you need to know about the marketing funnel ...
4 tips for Brand Content
Discover 4 tips for a successful brand content strategy. Define your objectives, know your audience, create quality content and collaborate with influencers. Optimize your brand content for better visibility and engagement.
In this article, you ...
Use Reddit for your influencer marketing campaigns
The ultimate guide to using Reddit in your influencer marketing campaigns. Proven strategies for engaging audiences, maximizing impact and optimizing success.
In an age when social media dominate the marketing sphere, mastering unique platforms like ...
The secrets of the most popular stars on Instagram
On Instagram, some celebrities shine brighter than others. We'll show you the tricks and strategies these stars use to climb the ladder of fame in the virtual world of Instagram.
...Kim's account
Discover 5 reasons to use a micro-influencer
Influencer marketing plays a key role in shaping buying behavior. Today, choosing a micro-influencer to promote your brand can be a profitable and effective strategy.
Lend us your attention for a few moments as we explore the ...
Promo codes: An effective influencer marketing strategy
Discover how promo codes can boost your sales through influencer marketing. Learn how to use them effectively in your marketing strategy.
In the vast world of digital marketingone tool in particular stands out: promo codes. ...
Influencer marketing: what are the limits?
Discover the challenges and limits of influencer marketing, the risks of misuse and methods for an effective strategy in this detailed guide.
We'll take a look at the mystery of the fast-growing influencer marketing industry, ...
How advertising works on Twitch
Find out all about advertising on Twitch, a revolutionary platform for reaching a young, engaged audience. Learn how to create effective campaigns and measure their impact.
We take a look at how advertising works on Twitch, the video game platform ...
Text messaging arrives on TikTok
Discover how text messages are transforming interaction on TikTok. This article uncovers the NEW FEATURES and how to optimize their use.
Popular social media platform TikTok is once again revolutionizing the way we interact and share information.
When and at what time to publish on LinkedIn for maximum impact
Discover the best times to publish on LinkedIn in 2024 and maximize the impact of your content with our proven strategies.
You're looking to optimize the visibility of your publications on LinkedIn, and you're wondering when is the right time ...
Identify influencers for your brand via ValueYourNetwork
Discover how ValueYourNetwork helps you identify influencers aligned with your values to boost your influencer marketing.
In influencer marketing, authenticity and alignment of values are paramount, and it's imperative to identify influencers who genuinely resolve issues with the spirit of ...
TikTok lets you buy concert tickets online
Discover how TikTok is revolutionizing online concert ticketing, with innovative features and exclusive partnerships.
In today's digital age, TikTok is transcending its initial role as an entertainment platform to become an influential hub of commerce ...
The Adviser: a new type of influencer
Discover the world of "Advisers", a new type of influencer who passes on valuable advice in a variety of fields. Discover their role, their methods and their growing impact on modern society.
You may have heard of influencers on ...
Earned Media Value (EMV): the essential role of influence marketing
EMV has become indispensable in the influencer marketing industry, helping to quantify the impact of promotional strategies on online platforms.
Earned Media Value (EMV) plays an essential role in influencer marketing. It is ...
What's the difference between an influencer and a KOL?
What's the difference between an influencer and a KOL? Discover their characteristics and the impact they can have on an influencer marketing campaign.
We'll explain the distinction between an influencer and a KOL (Key Opinion Leader). These ...
How do you create a social media strategy?
Discover the essential steps for creating a strategy social media successful. Choose the right platforms, define your objectives and identify your target audience.
You're aware of the importance of a social media strategy for your company, but you don't know ...
Generate conversions with TikTok Ads
In today's digital age, optimizing your marketing strategy is essential to your company's growth.
We offer you an in-depth, detailed analysis of how you can use TikTok ads to generate conversions and improve ...
How do I sell on TikTok?
Discover how to sell better on TikTok with the right key strategies and innovative tips to reach your goals.
In an age when TikTok has become an essential platform for marketing and sales, understanding how to optimize your presence and ...
Influencer marketing on Instagram is a must for brands
Influencer marketing on Instagram is essential for brands. Discover the types of influencers, their impact and their remuneration on this essential platform.
Influencer marketing has become an essential part of brand communication on social networks, especially Instagram. ...
The main types of Brand Content
Discover the different Brand Content strategies and formats (editorial, visual, interactive, advertising, branded) used to reinforce a brand and connect with the target audience.
The main types of brand content are currently used by ...
Which TikTok video formats for which uses?
Social networks are changing fast and TikTok dominates the scene, here are the right TikTok video formats to use to optimize your content.
If you're on TikTok, mastering video formats is essential to effectively captivate and engage your audience. Every ...
Discover Amazon Inspire
Discover Inspire, the new feature Amazon for a more immersive, personalized, and inspiring online shopping experience. Quickly find products, explore personalized suggestions, and share your purchases with others.
Discover Amazon's Inspire, which promises to be a source of ...
TikTok Ads vs Facebook Ads: Which is the better advertising choice?
Should you choose TikTok Ads or Facebook Ads for your advertising campaigns? It's a question for any company looking to maximize its impact on the digital marketing scene.
We offer you a detailed comparative analysis of the two platforms, in order to ...
Discover Instagram Broadcast Channels
Discover Instagram Broadcast Channels and learn how to share exclusive content with your target audience. Take advantage of this new feature to strengthen your online presence and grow your brand!
You're passionate about social media and want to ...
YouTube to indicate which videos are generated by AIs
In 2023, artificial intelligence (AI) is set to be the main tech topic of the year. YouTube is adapting to this trend by deciding to label AI-generated content.
This initiative is not intended to restrict the creativity of ...