...Add music to your Instagram posts to energize your publications, capture attention and create a buzz. emotional connection powerful in 2024. Find out how!
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Why post on social networks during summer 2024?
...Find out why summer is ideal for posting on social networks. Get a more engaged audience and boost your brand with ValueYourNetwork.
Diversity and Influence: The Creator Spectrum on TikTok
...Discover how the diversity of creators on TikTok, from dance to comedy, shapes the platform's success and engages millions of users worldwide.
Instagram trends and key statistics
...Discover Instagram trends and statistics for 2023: user growth, engagement, e-commerce and more, to optimize your online presence.
Social listening with AI: turning data into marketing opportunities
Discover how AI turns social listening into marketing opportunities. ValueYourNetwork maximizes your ROI with strategic campaigns on various social networks.
We explore how artificial intelligence (AI) is transforming the way companies harness social network data to ...
Automating influencer campaigns: how AI simplifies the process
Automate your influence campaigns with AI: save time, optimize performance and maximize your ROI with ValueYourNetwork. Find out how today!
As influencer marketing rapidly evolves, ValueYourNetwork is positioning itself as a key player by adopting ...
Message personalization in influencer marketing: the impact of AI
Discover the impact of AI on message personalization in influencer marketing and how ValueYourNetwork optimizes its campaigns for maximum ROI.
"Message Personalization in Influencer Marketing: The Impact of AI" explores the growing importance of...
The secrets of LinkedIn's algorithm
Find out how to master LinkedIn's algorithm in 2024 to optimize your professional presence and maximize your visibility with employers.
In a business world increasingly connected, your presence on LinkedIn can determine the success of your career. …
Discover native advertising
Discover native advertising, the subtle strategy that captures attention without being intrusive. Explore its principles, advantages and methods of effectiveness.
Consumer attention is increasingly difficult to capture, native advertising presents itself as a advertising strategy...
Douyin versus TikTok: deciphering the differences between the two platforms
Discover the key differences between Douyin & TikTok: content, features, strategies for engaging their audiences around the world.
Discover the key distinctions between Douyin and TikTok, two social media platforms from the same Chinese parent company, ...
New feature on Twitter: the Subscribe button
Discover Twitter's new subscribe button and how it revolutionizes the interaction between creators and subscribers for an enriched experience.
Twitter has once again distinguished itself by rolling out a major innovation: the Subscribe Button. This revolutionary feature promises ...
YouTube: a new news platform?
Discover how YouTube is evolving into a key news platform, its challenges, and its impact on news consumption in the digital age.
In an ever-changing world, where information is more accessible than ever before, YouTube is increasingly ...
Meta reinvents the video experience on Facebook
Learn how Meta is revolutionizing the video experience on Facebook, delivering more immersive viewing with NEW FEATURES.
A recent innovation from Meta promises to revolutionize the video experience on Facebook. With the introduction of a new video format, this update ...
Why adopt a gifting strategy in influencer marketing?
Discover why gifting is crucial in influencer marketing to build authentic relationships and increase brand visibility in a natural way.
It's essential for companies to constantly look for innovative approaches to connect with their ...
Instagram changes the rules: support for small creators
Find out how Instagram is boosting the visibility of small designers with its new update, encouraging originality and offering equal opportunities for success.
Instagram's recent algorithm update marks a significant turning point, especially for ...
Instagram introduces a 'Notifier' sticker for designers
Discover Instagram's "Notifier" sticker: a revolution for content creators to optimize the visibility and engagement of publications.
Instagram has just rolled out a major innovation designed to strengthen the link between content creators and...
Instagram experiments with paying content creators
Instagram revolutionizes creator compensation! With the "spring bonus", performance rhymes with earnings. New perspectives for digital talent.
Instagram is embarking on a bold experiment aimed at financially rewarding content creators...
TikTok Shop inaugurates a second-hand luxury goods section
Discover TikTok Shop's new used luxury goods section, merging luxury and second-hand for more responsible fashion.
TikTok Shop has recently inaugurated a new store that combines luxury and second-hand ...
The rise of video marketing on LinkedIn: Strategies for B2B brands
Discover how video marketing on LinkedIn transforms brand engagement B2B and their strategies for effectively reaching their audience.
Visit video marketing on LinkedIn is emerging as a powerful vector for B2B brand development. The platform, renowned for ...
LinkedIn launches a new feature: games
Discover how LinkedIn is revolutionizing professional interaction with the launch of games to strengthen ties and introduce entertainment.
LinkedIn announces the launch of a brand new new feature which promises to revolutionize the way we interact on this professional platform: visit ...
Can influencers really multiply your sales?
Discover how influencers can boost your sales with a strategic, authentic and ethical approach to digital marketing.
In a world where digital marketing is at the heart of corporate growth strategies, the question of the effectiveness ...
Can influencers really engage with their communities?
Explore how influencers authentically engage their communities digitally. Discover the strategies, challenges and successes of sustainable influence.
In an ever-changing digital world, where social media is the main communication channel for millions of users, ...
How are influencers revolutionizing events?
Discover how influencers are redefining events with innovative strategies to engage and inspire. A transformed digital era.
In a world where communication and marketing are evolving at breakneck speed, influencers have emerged as key players ...
How do influencers shape our consumer trends?
Discover how influencers are redefining our consumer trends in fashion, food and more, influencing your everyday choices.
The way you consume is profoundly influenced by iconic web figures. This article explores the ways in which ...
TikTok: A springboard of authenticity and creativity for creators
Discover how TikTok is becoming a springboard for designers, promoting authenticity and creativity. A space where originality and commitment reign supreme.
TikTok is proving to be a veritable nest of opportunities for content creators, offering them a platform where creativity and ...
LinkedIn in 2024: Innovations and features to discover
Discover LinkedIn innovations in 2024: corporate messaging, new algorithm, "Top Voice" badges, serious games, and more to enrich your professional network.
In the year 2024, LinkedIn is revolutionizing theuser experience by deploying major innovations...
The changing face of influencer marketing on Facebook
Find out how influencer marketing is evolving on Facebook, adapting to changing demographics and user preferences to remain essential in 2024.
The transformations of influencer marketing on Facebook reflect an adaptation to changing demographics and user preferences. With ...
Boost your brand during the Olympic Games
Discover strategies to boost your brand during the Olympic Games, maximize visibility and engage a global audience.
The Olympic Games represent an unrivalled opportunity to promote your brand and raise its profile on the international stage. While ...
Strategies for choosing effective video types for your brand on YouTube
Discover how to choose the most effective videos for your brand on YouTube and best engage your audience with proven strategies. Your brand needs to make the most of social networking platforms to stand out from the crowd. Among them,...
A practical guide to conducting a social media audit
Find out how to carry out an effective social media audit to optimize your online strategy and strengthen your digital presence.
These days, it's crucial for any company wanting to stand out from the crowd to optimize its social networking strategy. This ...