Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Discover Sub space, the TikTok innovation that revolutionizes user interaction and creativity. Immerse yourself in this significant breakthrough.
New technologies and social networks are shaping our daily lives, and TikTok is once again setting itself apart with a revolutionary innovation ...
Discover the keys to excelling on LinkedIn in 2024: profile optimization, relevant networking, engaging content and more, in a comprehensive guide.
Here are the winning strategies for success on LinkedIn in 2024, when online professional networking ...
Discover how the instagram 'Meta Verified' filter transforms interactions and engagement, prioritizing certified accounts for more authentic communication.
Instagram's new 'Meta Verified' comment filter is reshaping the platform's interaction landscape. Faced with a ...
Find out how to protect children influencers on social networks from risks and ensure a healthy and safe environment for their development.
In a world where the boundaries between private and public life are becoming increasingly blurred, ...
Discover Instagram's new DM filter for the people you follow, an innovation designed to simplify your direct messages and reinforce privacy.
In a recent development aimed at improving theuser experience and to reinforce the confidentiality of ...
Find out how to increase your visibility on LinkedIn with secrets of successful posts: optimization, engagement and hashtags strategic.
In the professional world, your ability to maximize visibility on LinkedIn can translate into an unexpected career opportunity or ...
Discover Instagram's Friends Map: revolutionize your interactions by viewing your friends' locations in real time, and enrich your encounters.
Instagram continues to reinvent itself to offer its users enriching, interactive experiences. The platform has ...
Discover how influencer marketing transforms the customer experience, improving perception and interaction with brands. In-depth analysis and case studies.
In a world where digital communication reigns supreme, influencer marketing has become an essential vector for brands ...
Discover how influencer campaigns can boost your marketing strategy by capitalizing on the credibility of influencers.
In the current digital marketingauthenticity and personalization are paramount for brands seeking to establish a connection ...
Discover current trends in influencer marketing: the importance of micro-influencers, use of social networks, TikTok, authenticity and more.
Your brand strategy can't ignore the crucial importance of influencer marketing. This approach, which focuses on using influencers to ...
Find out how to maximize your impact with content creators: selection, beneficial partnerships and strategies for increased reach.
Expanding your reach and visibility is crucial. Partnerships with content creators are a great way ...
Discover how influencers boost brand visibility by leveraging their audience for authentic and effective communication.
With advertising saturation at an all-time high, it's crucial for brands to stand out from the crowd. It's in ...
Discover how influencers are redefining our consumer habits in the digital age. In-depth analysis of their real impact on trends and purchasing decisions.
The figure of the influencer has emerged as a vector of trends and behaviors ...
Discover "Cutout", TikTok's new feature for customizing the background of your videos and boosting your creativity!
We'd like to introduce you to a significant advance on TikTok: the addition of "Cutout", a revolutionary feature that promises ...
Harness the power of influencer marketing with France's top agencies and ValueYourNetwork. Discover the keys to a successful strategy.
In the competitive world of influencer marketing in France, it's imperative for you to call on strategic partners capable of ...
Find out all about the influencer marketing funnel to maximize your campaigns. From awareness to loyalty, don't miss a step with our practical advice.
We explain everything you need to know about the marketing funnel ...
Discover 4 tips for a successful brand content strategy. Define your objectives, know your audience, create quality content and collaborate with influencers. Optimize your brand content for better visibility and engagement.
In this article, you ...
The ultimate guide to using Reddit in your influencer marketing campaigns. Proven strategies for engaging audiences, maximizing impact and optimizing success.
In an age when social media dominate the marketing sphere, mastering unique platforms like ...
On Instagram, some celebrities shine brighter than others. We'll show you the tricks and strategies these stars use to climb the ladder of fame in the virtual world of Instagram.
...Kim's account
Influencer marketing plays a key role in shaping buying behavior. Today, choosing a micro-influencer to promote your brand can be a profitable and effective strategy.
Lend us your attention for a few moments as we explore the ...
Discover how promo codes can boost your sales through influencer marketing. Learn how to use them effectively in your marketing strategy.
In the vast world of digital marketingone tool in particular stands out: promo codes. ...
Discover the challenges and limits of influencer marketingthe risks associated with improper use, and methods for safe effective strategy in this detailed guide.
We take a closer look at the mysteries of the fast-growing marketing industry...
Find out all about advertising on Twitcha revolutionary platform for reaching a young, engaged audience. Learn how to create effective campaigns and measure their impact.
We take a look at how advertising works on Twitch, the platform ...
Discover how text messages are transforming interaction on TikTok. This article reveals the new features and how to optimize their use.
The popular social mediaTikTok is once again revolutionizing the way we interact and share ...
Discover the best times to publish on LinkedIn in 2024 and maximize the impact of your content with our proven strategies.
You're looking to optimize the visibility of your publications on LinkedIn, and you're wondering when is the right time ...
Discover how ValueYourNetwork helps you identify influencers aligned with your values to boost your influencer marketing.
In influencer marketing, authenticity and alignment of values are paramount, and it's imperative to identify influencers who genuinely resolve issues with the spirit of ...
Discover how TikTok is revolutionizing online concert ticketing, with innovative features and exclusive partnerships.
In today's digital age, TikTok is transcending its initial role as an entertainment platform to become an influential hub of commerce ...
Discover the world of "Advisers", a new type of influencer who passes on valuable advice in a variety of fields. Discover their role, their methods and their growing impact on modern society.
You may have heard of influencers on ...
EMV has become indispensable in the influencer marketing industry, helping to quantify the impact of promotional strategies on online platforms.
Earned Media Value (EMV) plays an essential role in influencer marketing. It is ...
What's the difference between an influencer and a KOL? Discover their characteristics and the impact they can have on an influencer marketing campaign.
We'll explain the distinction between an influencer and a KOL (Key Opinion Leader). These ...