Find out all about advertising on Twitcha revolutionary platform for reaching a young, engaged audience. Learn how to create effective campaigns and measure their impact.
We take a look at how advertising works on Twitch, the platform ...
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Text messaging arrives on TikTok
Discover how text messages are transforming interaction on TikTok. This article uncovers the NEW FEATURES and how to optimize their use.
Popular social media platform TikTok is once again revolutionizing the way we interact and share information.
When and at what time to publish on LinkedIn for maximum impact
Discover the best times to publish on LinkedIn in 2024 and maximize the impact of your content with our proven strategies.
You're looking to optimize the visibility of your publications on LinkedIn, and you're wondering when is the right time ...
Identify influencers for your brand via ValueYourNetwork
Discover how ValueYourNetwork helps you identify influencers aligned with your values to boost your influencer marketing.
In influencer marketing, authenticity and alignment of values are paramount, and it's imperative to identify influencers who genuinely resolve issues with the spirit of ...
TikTok lets you buy concert tickets online
Discover how TikTok is revolutionizing online concert ticketing, with innovative features and exclusive partnerships.
In today's digital age, TikTok is transcending its initial role as an entertainment platform to become an influential hub of commerce ...
The Adviser: a new type of influencer
Discover the world of "Advisers", a new type of influencer who passes on valuable advice in a variety of fields. Discover their role, their methods and their growing impact on modern society.
You may have heard of influencers on ...
Earned Media Value (EMV): the essential role of influence marketing
EMV has become indispensable in the influencer marketing industry, helping to quantify the impact of promotional strategies on online platforms.
Earned Media Value (EMV) plays an essential role in influencer marketing. It is ...
What's the difference between an influencer and a KOL?
What's the difference between an influencer and a KOL? Discover their characteristics and the impact they can have on an influencer marketing campaign.
We'll explain the distinction between an influencer and a KOL (Key Opinion Leader). These ...
How do you create a social media strategy?
Discover the essential steps for creating a strategy social media successful. Choose the right platforms, define your objectives and identify your target audience.
You're aware of the importance of a social media strategy for your company, but you don't know ...
Generate conversions with TikTok Ads
In today's digital age, optimizing your marketing strategy is essential to your company's growth.
We offer you an in-depth, detailed analysis of how you can use advertising TikTok to drive conversions and improve…
How do I sell on TikTok?
Discover how to sell better on TikTok with the right key strategies and innovative tips to reach your goals.
In an age when TikTok has become an essential platform for marketing and sales, understanding how to optimize your presence and ...
Influencer marketing on Instagram is a must for brands
Influencer marketing on Instagram is essential for brands. Discover the types of influencers, their impact and their remuneration on this essential platform.
Influencer marketing has become an essential part of brand communication on social networks, especially Instagram. ...
The main types of Brand Content
Discover the different Brand Content strategies and formats (editorial, visual, interactive, advertising, branded) used to reinforce a brand and connect with the target audience.
The main types of brand content are currently used by ...
Which TikTok video formats for which uses?
Social networks are changing fast and TikTok dominates the scene, here are the right TikTok video formats to use to optimize your content.
If you're on TikTok, mastering video formats is essential to effectively captivate and engage your audience. Every ...
Discover Amazon Inspire
Discover Inspire, the new feature Amazon for a more immersive, personalized, and inspiring online shopping experience. Quickly find products, explore personalized suggestions, and share your purchases with others.
Discover Amazon's Inspire, which promises to be a source of ...
TikTok Ads vs Facebook Ads: Which is the better advertising choice?
Should you choose TikTok Ads or Facebook Ads for your advertising campaigns? It's a question for any company looking to maximize its impact on the digital marketing scene.
We offer you a detailed comparative analysis of the two platforms, in order to ...
Discover Instagram Broadcast Channels
Discover Instagram Broadcast Channels and learn how to share exclusive content with your target audience. Take advantage of this new feature to strengthen your online presence and grow your brand!
You're passionate about social media and want to ...
YouTube to indicate which videos are generated by AIs
In 2023, artificial intelligence (AI) is set to be the main tech topic of the year. YouTube is adapting to this trend by deciding to label AI-generated content.
This initiative is not intended to restrict the creativity of ...
All about TikTok shopping
Find out all about the TikTok Shopping feature: discover how to buy products directly from the TikTok app, and the benefits for brands. Dive into the world of shopping on TikTok!
TikTok, the fast-growing social media platform, ...
Influencer marketing for B2B companies
Find out how influencer marketing B2B can boost your business. From effective strategies to challenges, learn how to optimize influencer marketing for B2B companies.
Influencer marketing has become an indispensable tool in the business world, and the industry is ...
Influencer marketing levers
Discover the levers of influencer marketing and how they can help your business thrive in the digital world. Tips, strategies and the future of influencer marketing.
In today's digital age, where social networks and influencers dominate the landscape ...
Major challenges for TikTok in 2024
TikTokthe social media platform renowned for its short, dynamic videos, faces a series of major challenges in 2023.
These challenges for TikTok, ranging from data privacy management to the need to ...
What are the differences between YouTube and Twitch?
Discover the differences between YouTube and Twitch in terms of remuneration models, content, user interaction and more. Choose the platform that suits you best.
Two streaming platforms in particular stand out ...
How to identify nano and micro-influencers and manage their campaigns
Discover how to identify nano and micro-influencers and the importance of managing their influencer marketing campaigns to boost your results.
The identification and effective management of nano and micro-influencers have become essential for marketing strategies online. We can ...
Influencer marketing at Christmas time
Find out how to maximize consumer engagement and revenue this Christmas with influencer marketing. Learn strategies, trends and more.
This is the time of year when the marketing strategies take a new turn, harnessing the magic ...
Mega, macro, micro, nano influencers: what are they?
Discover the different types of influencers: Mega, Macro, Micro and Nano, their characteristics, advantages and disadvantages for your marketing strategy. digital marketing.
In the world of digital marketing, the figure of the influencer has taken on a predominant role, becoming ...
Micro-influencers: the new stars of influencer marketing
Discover the micro-influencersthe new stars of influencer marketing. We reveal their impact and benefits for influencer campaigns.
In this prolific digital age, it's undeniable that the realm of influencer marketing has found a new constellation of ...
Nano-influencers: everything you need to know about this influencer marketing strategy
Discover the world of nano-influencers and how they can boost your influencer marketing strategy. Learn how to harness their underestimated potential for authentic engagement.
Nano-influencers are increasingly seen as a valuable strategic resource, you ...
Influencer marketing vs. content marketing
Discover the subtleties, advantages and disadvantages of influencer marketing and content marketing. Learn how to use these two strategies to increase your brand's visibility.
Exploring the complex world of digital marketingyou may find yourself confronted ...
Influencer or affiliate marketing: how to choose?
Discover the nuances between influencer and affiliate marketing. Learn which strategy is right for you to improve your online visibility.
Are you faced with a dilemma: influencer marketing or affiliate marketing? ...