Instagram, already renowned for its ability to connect people through images and videos, is taking the next step by developing a most anticipated feature: a fully customizable "AI Friend".
This breakthrough promises ...
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Instagram unveils the Meta Verified News Feed
Instagram and the News Feed meta verified: a new era for entrepreneurs and businesses
Instagram, the photo and video sharing platform, is currently testing a new news feed that will be devoted exclusively to posts by Meta users ...
Youtube unveils its innovations for users and creators
YouTube's New Features in 2023: A Revolution for Users and Creators
The year 2023 marks a decisive turning point for YouTube, the platform for streaming video, which is constantly innovating to enrich the experience of its millions of users. With ...
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Influencer marketing for Black Friday
Find out how influencer marketing can amplify your impact for Black Friday. Learn effective tactics and strategies to boost your sales during this crucial period.
We explain how to use influencer marketing effectively to amplify your impact ...
10 reasons to use influencer marketing for your communications
10 convincing reasons to join influencer marketing in your communications strategy. One of these powerful tools is influencer marketing, which has proven its effectiveness in engaging audiences, improving brand image and increasing awareness.
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Chichi Castelnango Paris is a French brand of lingerie, jewelry and ...
How to target Generation Z with influencer marketing
Generation Z, born between 1995 and 2010, has become a prime target for brands with influencer marketing campaigns due to its growing purchasing power and influence on cultural trends.
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Influencer marketing: Branding or performance?
Decipher the influencer marketing from a branding and performance perspective. Dive into the analysis of strategies, examples and tips for optimizing your campaigns.
In the complex field of marketing, a persistent question concerns the relative effectiveness of branding versus ...
Live streaming and influencer marketing: a winning duo
Le Live streamingrapidly emerging as an influential medium in influencer marketing, is more than a passing fad; it symbolizes a new era of interactive communication, facilitating a direct connection between brand and consumer.
With popular platforms ...
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How to use Youtube in your influencer marketing campaign?
Discover how to optimize your marketing strategy by using YouTube in your influencer campaign. Learn how to recognize the right influencers, create captivating content and boost audience engagement.
In today's digital age, exploiting the potential of ...
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GymShark Woman, an extension of the iconic GymShark brand, is dedicated exclusively to the creation of women's sportswear, ...
Product placement with influencers
Explore the strategic impact of product placement in the influencer marketing a targeted and effective approach to connecting brands with consumers in a meaningful and measurable way.
Influencer marketing may seem a daunting task, but one of the most effective strategies ...
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Prozis is a leading European brand in the field of sports nutrition and food supplements. Prozis offers a wide range of ...
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Meta Verified for Business has become an essential tool for companies looking to strengthen their online presence.
Meta Verified was previously available to individual creators on Facebook and Instagram. Meta Verified for Businesses will also extend ...
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YouTube launches Create mobile video editing for content creators
...YouTube Launches Create: A must-have tool for Mobile Video Editing. In a world where video content is king, the announcement that YouTube is launching Create, a video editor, has sent shockwaves through the mobile video community.
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NA-KD Fashion is an online fashion brand founded in 2015 and based in Sweden. It has quickly ...
The Influence Marketing Guide
Let's go back to the basics influencer marketing with this comprehensive guide to influencer marketing. Learn how to identify and solicit the right influencers, create effective strategies and measure their results.
This methodically designed article offers valuable insights into the ...
5 tips for your social media influence strategy
Discover 5 tips for your influencer strategy social media and master digital platforms to increase your online impact and captivate your audience.
Navigating the vast world of social media can seem daunting. This article will provide you
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Discover the 5 common mistakes to avoid for a successful campaign TikTok Ads.
This article is a step-by-step guide to an optimal marketing strategy on TikTok. You'll discover the five most common mistakes made by ...