The new Instagram button is going to revolutionize everything! Find out how this new feature will transform your interactions and make discussions healthier on the platform. Instagram, the preferred social platform for lovers of visual content,...
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Be the best on LinkedIn: Strategies, influence and explosive growth
...LinkedIn is the essential tool for boosting your career and business in 2024. Find out how to optimize your profile, generate leads, automate prospecting and leverage influence marketing with ValueYourNetworkexpert in high-performance campaigns!
Ray-Ban Meta: Meta reinvents smart glasses with a bold gamble
...Ray-Ban Meta revolutionizes connected eyewear! Discover how Meta and EssilorLuxottica are redefining augmented reality with innovative design and advanced features.
Discover YouTube influencer rates and learn how to negotiate effectively
...One of the most common questions brands ask is: "How much should we pay an influencer? YouTube ? " There are many variables that influence prices, and it can be difficult to understand them.
The secret of successful brands? They follow these 7 influencer marketing metrics!
...Successful brands follow these 7 metrics by influence marketing to maximize their ROI. Find out how to analyze and optimize your campaigns effectively!
LinkedIn: the new catwalk for luxury fashion shows
...Luxury fashion shows on LinkedIn: discover why prestige brands are investing in the social network to maximize the visibility of their collections and reach a wider audience. audience influential.
Find out why LinkedIn is expanding its news banner test
...LinkedIn expands its news banner to strengthen user engagement and position itself as a leading professional news source. Learn how this feature improves your experience on the platform.
Discover the worst mistakes to avoid when collaborating with an influencer
Avoid common mistakes in influence marketing ! Find out why it’s crucial to allow time for campaigns, personalize your approaches, and not overload influencers with collaborations.
Collaborations between brands and influencers are not…
Meta doubles down on AI tools to improve ad performance
...Meta doubles its AI tools to improve performance advertising. Discover how automation and artificial intelligence are transforming digital advertising on the platform.
Why TikTok Gets You Hooked: The Untold Secrets of Its Viral Algorithm
...Discover the secrets of the algorithm of TikTok and understand why this app is so addictive.
Why is Mark Zuckerberg betting everything on the original Facebook of yesteryear?
The original Facebook is making a comeback in 2025! Mark Zuckerberg wants to go back to basics to attract young people and relaunch his social network. But can this bold gamble really work? Discover the challenges and risks of this radical change. Since...
Instagram in decline? YouTube and TikTok dominate social networks in 2025!
Trump and cryptocurrency: election promises or economic revolution?
Trump cryptocurrency: between election promises and economic revolution, discover how the ex-president wants to transform the digital asset market.
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DeepSeek, China's soaring artificial intelligence
...China's DeepSeek is revolutionizing global AI with high-performance, open-source, low-cost models. Find out how it rivals OpenAI and is shaking up the market.
Meta introduces ads on Threads: a threat to TikTok and X?
...Advertisements on Threads discover how Meta revolutionizes its latest social network to compete with X and TikTok. A strategy that could change everything.
Find out why TikTok and Facebook are transforming fashion in the USA!
TikTok and Facebook are transforming fashion in the U.S. by revolutionizing brand engagement through creative strategies and innovative social commerce tools.
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Community notes: Facebook and Instagram's secret weapon in the fight against misinformation
Social networks and politics: how tech giants influence your news feed
TikTok Studio: the ultimate tool for planning your publications
...Find out how TikTok Studio revolutionizes content management with its new publication planning. Save time and boost your visibility.
Alternatives to TikTok: discover Lemon8, Instagram and YouTube!
Find out why YouTube is now the number one TV channel in France
...Find out why YouTube is now France's leading TV channel, outperforming traditional channels with record audiences and innovative formats.
Meta says goodbye to fact-checking: a revolution in progress?
Meta abandons professional fact-checking in the United States for a community model. A revolution or a risk for online information?
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Discover how AI has invaded your favorite LinkedIn posts!
...61 % of LinkedIn posts in French are written with AI. Discover the dangers of this standardization and how to preserve authenticity on LinkedIn in 2025.
TikTok: the miracle cure to revive French fashion?
...TikTokthe new ally of French brands, could it revive made-in-France fashion in the face of the fast fashion ? Find out how this platform is revolutionizing the industry.
Why do 67% of organizers use influencers for their events?
...Find out how influencers can turn your events into memorable successes through targeted visibility, authentic engagement and proven strategies. Follow our tips!
Discover how Meta is revolutionizing social networks with artificial intelligence: innovation or threat?
...Find out how Meta Transforms Social Media with AI-Generated Accounts and Meta AI Assistant. Digital Revolution or Privacy Threat?
Instagram: Find out why views have become the key to success!
...Find out why Instagram views have become more important than likes and how they can transform your visibility and your income. Tips and strategies included
Boost your posts on LinkedIn: the option that transforms everything!
...LinkedIn is testing a new feature: Boost for personal publications. Discover how this option could revolutionize your personal branding strategy in 2025 with Linkedin
Discover how Facebook is revolutionizing affiliate links to boost your income!
...Learn how Facebook is revolutionizing affiliate link integration with new features to maximize your income. Create, share, and earn more!
Vertical Video: The Secret Weapon to Captivate Your Mobile Audience
...Find out why vertical video is the key to mobile marketing and how to optimize your content to captivate a connected audience on TikTok, Instagram, and Snapchat.