Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
TikTok Studio: the ultimate tool for planning your publications
...Find out how TikTok Studio revolutionizes content management with its new publication planning. Save time and boost your visibility.
Alternatives to TikTok: discover Lemon8, Instagram and YouTube!
Find out why YouTube is now the number one TV channel in France
...Find out why YouTube is now France's leading TV channel, outperforming traditional channels with record audiences and innovative formats.
Meta says goodbye to fact-checking: a revolution in progress?
Meta abandons professional fact-checking in the United States for a community model. A revolution or a risk for online information?
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Discover how AI has invaded your favorite LinkedIn posts!
...61 % of LinkedIn posts in French are written with AI. Discover the dangers of this standardization and how to preserve authenticity on LinkedIn in 2025.
TikTok: the miracle cure to revive French fashion?
...TikTokthe new ally of French brands, could it revive made-in-France fashion in the face of the fast fashion ? Find out how this platform is revolutionizing the industry.
Why do 67% of organizers use influencers for their events?
...Find out how influencers can turn your events into memorable successes through targeted visibility, authentic engagement and proven strategies. Follow our tips!
Discover how Meta is revolutionizing social networks with artificial intelligence: innovation or threat?
...Find out how Meta Transforms Social Media with AI-Generated Accounts and Meta AI Assistant. Digital Revolution or Privacy Threat?
Instagram: Find out why views have become the key to success!
...Find out why Instagram views have become more important than likes and how they can transform your visibility and your income. Tips and strategies included
Boost your posts on LinkedIn: the option that transforms everything!
...LinkedIn is testing a new feature: Boost for personal publications. Discover how this option could revolutionize your personal branding strategy in 2025 with Linkedin
Discover how Facebook is revolutionizing affiliate links to boost your income!
...Learn how Facebook is revolutionizing affiliate link integration with new features to maximize your income. Create, share, and earn more!
Vertical Video: The Secret Weapon to Captivate Your Mobile Audience
...Learn why vertical video is key to mobile marketing and how to optimize your content to captivate a connected audience on TikTok, Instagram, and Snapchat.
Why UGC is the Future of Marketing and How AI is Changing Everything
...Learn how AI is revolutionizing UGC management, transforming moderation and discovery challenges into strategic opportunities for brands.
Why Instagram Influencers Are Your Key to Record Sales?
...Learn how to use the influencer marketing on Instagram to boost your sales and reach your target audience with practical tips and effective strategies.
TikTok Banned in the US? Find Out Where Your Favorite Creators Plan to Find You!
The importance of reporting to optimize your influencer campaigns
...Optimize your influencer campaigns with ValueYourNetwork! Discover the importance of reporting to maximize your results and improve your marketing strategies.
Find out why influencer marketing is a profitable investment
...Find out why influencer marketing is the future of digital campaigns: 11 times higher ROI, greater trust and concrete results.
Will social networks and AI really replace Google?
...The evolution of technology is revolutionizing our online habits, redefining the way we consume information. Artificial intelligence (AI) and social networks, now a must, rival traditional search engines like Google. This revolution is not limited to
Sensorial marketing: brands' secret weapon for winning over customers
...Discover how sensorial marketing is revolutionizing customer loyalty through immersive experiences that engage all five senses. An essential strategy for your brand!
Why Meta for Education will change learning forever
...Find out how Meta revolutionizes learning with its virtual reality programs for education. Immersive universities, metaversities and VR: an exciting educational future awaits you
Facebook in 2025: the social network not to be underestimated?
...With over 35 million daily active users in FranceFacebook in 2025 will remain an essential platform for many companies. And yet, its future is open to debate. In 2025, while new networks such as TikTok or Instagram continue
Here are the major social media trends not to be missed in 2025
...The year 2025 is fast approaching, and with it, the opportunity to fine-tune your social media strategy. But what are the major developments you need to incorporate into your plans? Which platforms and approaches can maximize your visibility, engagement and sales?
The TikTok phenomenon: a radical change in UGC content creation
...We show you how TikTok is revolutionizing marketing with the rise of user-generated content (UGC), increasing brand engagement. A phenomenon that is redefining marketing strategies.
Enhancing your reputation with customer reviews and ValueYourNetwork campaigns
...Customer reviews are a crucial element for brands, as they can have a considerable impact on the purchasing decisions consumers.
The importance of becoming a 'Love Brand' on Instagram and TikTok
...Find out why becoming a Love Brand " on Instagram and TikTok is essential for building loyalty among your consumers and increasing your conversion rates.
AI for marketing: examples of use
...AI is revolutionizing influencer marketing. Find out how ValueYourNetwork uses AI to optimize your campaigns with case studies and personalized strategies.
Storytelling to humanize your brand
...Find out how storytelling can humanize your brand, create emotional bonds and set you apart in a saturated market. Turn your stories into assets!
Instagram in 2024: how to use it for your brand
...Find out how to maximize your brand's impact on Instagram in 2024 with customized strategies and ValueYourNetwork expertise. Be ready for the future!
Content marketing strategies in 2024
...Discover the strategies of marketing content 2024 with ValueYourNetwork, a leader in influencer marketing since 2016. Get ready for the future!