...TikTok and Spotify set musical trends, profoundly influencing the way we discover, consume and share music. Gone are the days when fans bought albums to listen to over and over again. Today, everything is just a few clicks away,
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Alphabet versus Meta: the battle of the digital titans deciphered
...Discover an in-depth analysis of Alphabet's strategies and financial performance. Meta Platforms, the two digital giants, face up to current challenges and future opportunities.
Find out why 59% of French people believe they spend too much time in front of screens
Daily average: 4h26″! Find out why 59% of French people feel they spend too much time in front of screens, and how to reduce this digital addiction.
On average, French people spend more than four hours a day in front of screens. A figure ...
What every parent needs to know about TikTok's influence on their children
...The influence of TikTok on children is a growing concern for experts. Find out how this application shapes their behavior, the risks to their mental health and solutions to protect them.
Are the French addicted to social networking? Shock figures for 2025!
...Social networks: discover the surprising figures on usage in France in 2025, revealed by Digital Report France. Are you addicted too?
Why will sponsored articles dominate digital marketing in 2025?
All sponsored articles have long been underestimated by many companies. However, in 2025, they are becoming an essential strategy for boosting brand visibility and natural referencing.
So why adopt this approach now? What are the ...
Discover Meta's new ultra-limited edition connected Ray-Bans: a revolution for high-tech enthusiasts.
Connected Ray-Bans from Meta arrive in an ultra-limited translucent edition! Discover their futuristic design and innovative features before it's too late.
All Connected Ray-Bans from Meta are back in force with an ultra-limited translucent edition ...
Tired of intrusive calls on WhatsApp? This new option will save your life!
Meta and Instagram: the duo that will dominate the advertising market in 2025
Advertising market in 2025: Instagram becomes the cash machine for Meta ! Discover how the platform could generate over $32 billion and capture half of the social networking giant's advertising revenues.
Since its ...
Flashes: will Instagram's new Bluesky rival change everything?
...Flashes revolutionizes photo sharing on Bluesky ! Discover how this new app challenges Instagram with its decentralized, innovative approach.
Discover the 8 foolproof strategies to explode your YouTube subscribers in 2025!
Discover the 8 must-have strategies for increasing your YouTube subscribers in 2025! Optimization, compelling content, engagement: apply these tips and boost your channel today.
We reveal 8 foolproof strategies that will allow you toexplode your
...
Optimize your Facebook page for maximum SEO impact!
Optimize your Facebook page for SEO and increase your visibility! Discover 10 essential steps to attract more visitors and boost your web traffic.
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Are young people leaving X? What the figures really say
Are young people leaving X? Discover the truth behind the numbers and why TikTok and Instagram remain Gen Z's preferred platforms.
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Who's going to buy TikTok? Discover the candidates ready to save the app
The takeover of TikTok is causing a stir in the United States. Find out who are the investors ready to save the app and what this means for its future.
...
Is video the future of podcasting? The rise of an essential hybrid format
Is video the future of podcasting? Find out how YouTube and Spotify transform this audio format into an immersive, interactive experience.
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YouTube crushes Spotify to become the #1 podcast platform: a revolution underway
...YouTube is establishing itself as the number 1 platform for podcasts with a billion monthly listenersfar exceeding Spotify. Find out why YouTube dominates the market and how it is revolutionizing the podcast world with its hybrid video/audio format and its ultra-powerful algorithm
Discover native advertising: the powerful tool for invisible but formidable advertising
...Native advertising is an advertising strategy that integrates seamlessly with the content viewed by a user. Unlike traditional banners or intrusive videos, this format blends naturally into its digital environment, whether on social networks,
Doctors on social networks: between information and influence
...Doctors are taking to Instagram and TikTok to provide information, but where do you draw the line between medical popularization and advertising? Find out what's at stake and what could go wrong with this new trend.
You won't believe how cell phones in museums can transform your artistic experience!
All cell phones at the museum are transforming the way we experience art. Enriching the experience or distracting? Discover how technology is redefining our relationship with artworks, and how museums are adapting to this digital revolution.
...
This new Instagram button will revolutionize everything!
The new button Instagram will revolutionize everything! Find out how this new feature will transform your interactions and make discussions on the platform healthier.
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Be the best on LinkedIn: Strategies, influence and explosive growth
...LinkedIn is the essential tool for boosting your career and business in 2024. Find out how to optimize your profile, generate leads, automate prospecting and leverage influence marketing with ValueYourNetworkexpert in high-performance campaigns!
Ray-Ban Meta: Meta reinvents smart glasses with a bold gamble
Discover YouTube influencer rates and learn how to negotiate effectively
...One of the questions most frequently asked by brands is : “How much should we pay a YouTube influencer?” There are many variables that influence prices, and it can be difficult to understand them.
The secret of successful brands? They follow these 7 influencer marketing metrics!
...All brands follow these 7 metrics in influence marketing to maximize their ROI. Find out how to analyze and optimize your campaigns effectively!
LinkedIn: the new catwalk for luxury fashion shows
Find out why LinkedIn is expanding its news banner test
...LinkedIn expands its news banner to strengthen user engagement and position itself as a leading professional news source. Learn how this feature improves your experience on the platform.
Discover the worst mistakes to avoid when collaborating with an influencer
Avoid common mistakes in influence marketing ! Find out why it’s crucial to allow time for campaigns, personalize your approaches, and not overload influencers with collaborations.
Collaborations between brands and influencers are not…
Meta doubles down on AI tools to improve ad performance
...Meta doubles its AI tools to improve performance advertising. Discover how automation and artificial intelligence are transforming digital advertising on the platform.
Why TikTok Gets You Hooked: The Untold Secrets of Its Viral Algorithm
...Discover the secrets of TikTok's algorithm and understand why this app is so addictive.
Why is Mark Zuckerberg betting everything on the original Facebook of yesteryear?
The original Facebook is making a comeback in 2025! Mark Zuckerberg wants to go back to basics to attract young people and relaunch his social network. But can this bold gamble really work? Discover the challenges and risks of this radical change. Since...