Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Discover the key steps to selecting the best influencer agency on TikTok and maximizing your marketing impact.
In a world where TikTok is becoming an essential platform, knowing how to choose an influencer agency can be decisive for the success of your strategy...
Micro-influencers vs. macro-influencers: this strategic duel is now at the heart of modern brands' most effective campaigns. With consumers seeking authenticity, understanding the difference between these two influencer profiles is becoming...
...The LinkedIn video feed is coming soon and promises to transform your experience on the professional network with a format inspired by TikTok.
Slop will be invading social networks in 2025. Find out why this scourge of mediocre AI images is worrying Internet users, and how to protect yourself effectively. Imagine opening your favorite application and being assaulted by an avalanche of grotesque, poorly rendered...
...TikTok takeover: find out how Trump is prolonging the suspense and who are the giants ready to snatch up the world's most coveted app.
...Ray-Ban from Meta Discover how a simple screen integrated into these connected glasses could revolutionize your daily life as early as this year.
Spotify launches video monetization for French creators: find out how to take advantage of this opportunity to turn your podcasts into a sustainable income.
Spotify launches video monetization, a game-changer for podcasters and other users content creators. ...
...YouTube playback speed: discover how the platform wants to revolutionize the way you watch videos with a new option that defies belief. What if you could watch your YouTube videos at a speed so fast it borders on the inhuman?
The UGC (User Generated Content), or user-generated content, has become a must-have in 2025. Especially when it comes to the generation Z, ultra-connected, which favors authenticity over traditional advertising.…
...The authenticity of micro-influencers revolutionizes digital marketing Discover why this targeted, committed strategy is winning over brands and consumers alike.
...TikTok and Spotify are music trendsetters, profoundly influencing the way we discover, consume and share music. Gone are the days when fans bought albums to listen to over and over again. Today, it's all a matter of a few clicks and a few seconds.
...Discover an in-depth analysis of Alphabet's strategies and financial performance. Meta Platforms, the two digital giants, face up to current challenges and future opportunities.
Daily average: 4h26″! Find out why 59% of French people feel they spend too much time in front of screens, and how to reduce this digital addiction.
On average, French people spend more than four hours a day in front of screens. A figure ...
...TikTok's influence on children is a growing concern for experts. Find out how this application shapes their behavior, the risks to their mental health and solutions to protect them.
...Social networks: discover the surprising figures on usage in France in 2025, revealed by Digital Report France. Are you addicted too?
All sponsored articles have long been underestimated by many companies. However, in 2025, they are becoming an essential strategy for boosting brand visibility and natural referencing.
So why adopt this approach now? What are the ...
Connected Ray-Bans from Meta arrive in an ultra-limited translucent edition! Discover their futuristic design and innovative features before it's too late.
All Connected Ray-Bans from Meta are back in force with an ultra-limited translucent edition ...
Advertising market in 2025: Instagram becomes the cash machine for Meta ! Discover how the platform could generate over $32 billion and capture half of the social networking giant's advertising revenues.
Since its ...
...Flashes revolutionizes photo sharing on Bluesky! Discover how this new app challenges Instagram with its decentralized, innovative approach.
Discover the 8 must-have strategies to increase your YouTube subscribers in 2025! Optimization, powerful content, commitment Apply these tips and start boosting your channel right away.
Optimize your Facebook page for SEO and increase your visibility! Discover 10 essential steps to attract more visitors and boost your web traffic.
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All young people Are they leaving Gen Z? Discover the truth behind the numbers and why TikTok and Instagram remain Gen Z's preferred platforms.
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The takeover of TikTok is causing a stir in the United States. Find out who are the investors ready to save the app and what this means for its future.
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Is video the future of podcasting? Find out how YouTube and Spotify are transforming this audio format into an immersive, interactive experience.
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...YouTube is establishing itself as the number 1 platform for podcasts with a billion monthly listeners, far surpassing Spotify. Find out why YouTube is dominating the market and how it is revolutionizing the podcast world with its hybrid video/audio format and its ultra-powerful algorithm !
...Native advertising is an advertising strategy that integrates seamlessly with the content viewed by a user. Unlike traditional banners or intrusive videos, this format blends naturally into its digital environment, whether on social networks,
...Doctors are taking to Instagram and TikTok to provide information, but where do you draw the line between medical popularization and advertising? Find out what's at stake and what could go wrong with this new trend.
All cell phones at the museum are transforming the way we experience art. Enriching the experience or distracting? Discover how technology is redefining our relationship with artworks, and how museums are adapting to this digital revolution.
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