Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Discover how TikTok is revolutionizing online concert ticketing, with innovative features and exclusive partnerships.
In today's digital age, TikTok is transcending its initial role as an entertainment platform to become an influential hub of commerce ...
Discover the world of "Advisers", a new type of influencer who passes on valuable advice in a variety of fields. Discover their role, their methods and their growing impact on modern society.
You may have heard of influencers on ...
EMV has become indispensable in the influencer marketing industry, helping to quantify the impact of promotional strategies on online platforms.
Earned Media Value (EMV) plays an essential role in influencer marketing. It is ...
What is the difference between a influencer and a KOL? Discover their characteristics and the impact they can have on an influencer marketing campaign.
We'll explain the distinction between an influencer and a KOL (Key Opinion Leader). These ...
Discover the essential steps for creating a strategy social media successful. Choose the right platforms, define your objectives and identify your target audience.
You're aware of the importance of a social media strategy for your company, but you don't know ...
In today's digital age, optimizing your marketing strategy is essential to your company's growth.
We offer you an in-depth, detailed analysis of how you can use TikTok ads to generate conversions and improve ...
Discover how to sell better on TikTok with the right key strategies and innovative tips to reach your goals.
In an age when TikTok has become an essential platform for marketing and sales, understanding how to optimize your presence and ...
Influencer marketing on Instagram is essential for brands. Discover the types of influencers, their impact and their remuneration on this essential platform.
Influencer marketing has become an essential part of brand communication on social networks, especially Instagram. ...
Discover the different Brand Content strategies and formats (editorial, visual, interactive, advertising, branded) used to reinforce a brand and connect with the target audience.
The main types of brand content are currently used by ...
Social networks are changing fast and TikTok dominates the scene, here are the right TikTok video formats to use to optimize your content.
If you're on TikTok, mastering video formats is essential to effectively captivate and engage your audience. Every ...
Discover Inspire, Amazon's new feature for a more immersive, personalized and inspiring online shopping experience. Find products quickly, explore personalized suggestions and share your purchases with other users.
Discover Amazon's Inspire, which promises to be a source of ...
Should you choose TikTok Ads or Facebook Ads for your advertising campaigns? It's a question for any company looking to maximize its impact on the digital marketing scene.
We offer you a detailed comparative analysis of the two platforms, in order to ...
Discover Instagram Broadcast Channels and learn how to share exclusive content with your target audience. Take advantage of this new feature to strengthen your online presence and develop your brand!
You're passionate about social media and want to ...
In 2023, artificial intelligence (AI) is set to be the main tech topic of the year. YouTube is adapting to this trend by deciding to label AI-generated content.
This initiative is not intended to restrict the creativity of ...
Find out all about the TikTok Shopping feature: discover how to buy products directly from the TikTok app, and the benefits for brands. Dive into the world of shopping on TikTok!
TikTok, the fast-growing social media platform, ...
Find out how influencer marketing B2B can boost your business. From effective strategies to challenges, learn how to optimize influencer marketing for B2B companies.
Influencer marketing has become an indispensable tool in the business world, and the industry is ...
Discover the levers of influencer marketing and how they can help your business thrive in the digital world. Tips, strategies and the future of influencer marketing.
In today's digital age, where social networks and influencers dominate the landscape ...
TikTokthe social media platform renowned for its short, dynamic videos, faces a series of major challenges in 2023.
These challenges for TikTok, ranging from data privacy management to the need to ...
Discover the differences between YouTube and Twitch in terms of remuneration models, content, user interaction and more. Choose the platform that suits you best.
Two streaming platforms in particular stand out ...
Discover how to identify nano and micro-influencers and the importance of managing their influencer marketing campaigns to boost your results.
The identification and effective management of nano and micro-influencers have become essential for marketing strategies online. We can ...
Find out how to maximize consumer engagement and revenue this Christmas with influencer marketing. Learn strategies, trends and more.
This is the time of year when the marketing strategies take a new turn, harnessing the magic ...
Discover the different types of influencers: Mega, Macro, Micro and Nano, their characteristics, advantages and disadvantages for your marketing strategy. digital marketing.
In the world of digital marketing, the figure of the influencer has taken on a predominant role, becoming ...
Discover the micro-influencersnew stars of the influencer marketing. We reveal their impact and benefits for influencer campaigns.
In this prolific digital age, it's undeniable that the realm of influencer marketing has found a new constellation ...
Discover the world of nano-influencers and how they can boost your sales strategy. influencer marketing. Learn how to harness their underestimated potential for authentic engagement.
Nano-influencers are increasingly seen as a valuable strategic resource, you ...
Discover the subtleties, advantages and disadvantages of influencer marketing and content marketing. Learn how to use these two strategies to increase your brand's visibility.
Exploring the complex world of digital marketingyou may find yourself confronted ...
Discover the nuances between influencer marketing and affiliate marketing. Learn which strategy is right for you to improve your online visibility.
Are you faced with a dilemma: influencer marketing or affiliate marketing? ...
Discover how the TikTok algorithm works, from data collection to content recommendation, including the role of social interactions and controversies. Adopt a better strategy to optimize your visibility.
In today's digital ecosystem, the right ...
Generative AI revolutionizes image editing on Instagram
Meta is starting to deliver on its promises to integrate generative AI into all its products. At the company's Connect event, new AI image editing and sticker creation features for Instagram were ...
Discover the 6 key benefits of Pinterest for businesses and how Pinterest can transform your influencer marketing strategy.
Pinterest, a dynamic visual discovery platform, has become a must-have tool for businesses looking to expand their presence ...
The term "influencer" refers to digital opinion leaders who, through an Instagram post or YouTube video, can change buying behavior. The term "influencer" has acquired considerable importance in the digital world...