Find out all about the TikTok Shopping feature: discover how to buy products directly from the TikTok app, and the benefits for brands. Dive into the world of shopping on TikTok!
TikTok, the fast-growing social media platform, ...
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Influencer marketing for B2B companies
Find out how influencer marketing B2B can boost your business. From effective strategies to challenges, learn how to optimize influencer marketing for B2B companies.
Influencer marketing has become an indispensable tool in the business world, and the industry is ...
Influencer marketing levers
Discover the levers of influencer marketing and how they can help your business thrive in the digital world. Tips, strategies and the future of influencer marketing.
In today's digital age, where social networks and influencers dominate the landscape ...
Major challenges for TikTok in 2024
TikTokthe social media platform renowned for its short, dynamic videos, faces a series of major challenges in 2023.
These challenges for TikTok, ranging from data privacy management to the need to ...
What are the differences between YouTube and Twitch?
Discover the differences between YouTube and Twitch in terms of remuneration models, content, user interaction and more. Choose the platform that suits you best.
Two streaming platforms in particular stand out ...
How to identify nano and micro-influencers and manage their campaigns
Discover how to identify nano and micro-influencers and the importance of managing their influencer marketing campaigns to boost your results.
The identification and effective management of nano and micro-influencers have become essential for marketing strategies online. We can ...
Influencer marketing at Christmas time
Find out how to maximize consumer engagement and revenue this Christmas with influencer marketing. Learn strategies, trends and more.
This is the time of year when the marketing strategies take a new turn, harnessing the magic ...
Mega, macro, micro, nano influencers: what are they?
Discover the different types of influencers: Mega, Macro, Micro and Nano, their characteristics, advantages and disadvantages for your marketing strategy. digital marketing.
In the world of digital marketing, the figure of the influencer has taken on a predominant role, becoming ...
Micro-influencers: the new stars of influencer marketing
Discover the micro-influencersthe new stars of influencer marketing. We reveal their impact and benefits for influencer campaigns.
In this prolific digital age, it's undeniable that the realm of influencer marketing has found a new constellation of ...
Nano-influencers: everything you need to know about this influencer marketing strategy
Discover the world of nano-influencers and how they can boost your influencer marketing strategy. Learn how to harness their underestimated potential for authentic engagement.
Nano-influencers are increasingly seen as a valuable strategic resource, you ...
Influencer marketing vs. content marketing
Discover the subtleties, advantages and disadvantages of influencer marketing and content marketing. Learn how to use these two strategies to increase your brand's visibility.
Exploring the complex world of digital marketingyou may find yourself confronted ...
Influencer or affiliate marketing: how to choose?
Discover the nuances between influencer and affiliate marketing. Learn which strategy is right for you to improve your online visibility.
Are you faced with a dilemma: influencer marketing or affiliate marketing? ...
How does the TikTok algorithm work?
Discover how the TikTok algorithm works, from data collection to content recommendation, including the role of social interactions and controversies. Adopt a better strategy to optimize your visibility.
In today's digital ecosystem, the right ...
Generative AI arrives on Instagram
Generative AI revolutionizes image editing on Instagram
Meta is starting to deliver on its promise to integrate generative AI into all of its products. At the company's Connect event, NEW FEATURES AI image editing and sticker creation for Instagram have…
6 benefits of using Pinterest for business
Discover the 6 key benefits of Pinterest for businesses and how Pinterest can transform your influencer marketing strategy.
Pinterest, a dynamic visual discovery platform, has become a must-have tool for businesses looking to expand their presence ...
Instagram influencers, the new digital gurus
The term "influencer" refers to digital opinion leaders who, through an Instagram post or YouTube video, can change buying behavior. The term "influencer" has acquired considerable importance in the digital world...
Instagram designs a customizable AI friend
Instagram, already renowned for its ability to connect people through images and videos, is taking the next step by developing a most anticipated feature: a fully customizable "AI Friend".
This breakthrough promises ...
Instagram unveils the Meta Verified News Feed
Instagram and the News Feed meta verified: a new era for entrepreneurs and businesses
Instagram, the sharing platform of photos and videos, is currently testing a new news feed that will be exclusively dedicated to publications from Meta users…
Youtube unveils its innovations for users and creators
All New Features YouTube in 2023: A Revolution for Users and Creators
The year 2023 marks a decisive turning point for YouTube, the platform for streaming video, which is constantly innovating to enrich the experience of its millions of users. With ...
Promo Code Osée Beauté Charlène Le Mer
Discover the Promo Code Osée Beauté Charlène Le Mer! Une brand avant-garde and committed to being close to its users.
Osée Beauté has established itself as an avant-garde hair care brand, specially designed for those who aspire ...
Promo Code BY M DECORATION Nathanya Sonia
Discover the Promo Code BY M DECORATION Nathanya Sonia! A dynamic, modern brand with American and Japanese graphic influences.
BY M Decoration is a French brand specializing in interior design, embodying excellence and French craftsmanship. All ...
Influencer marketing for Black Friday
Find out how influencer marketing can amplify your impact for Black Friday. Learn effective tactics and strategies to boost your sales during this crucial period.
We explain how to use influencer marketing effectively to amplify your impact ...
10 reasons to use influencer marketing for your communications
10 convincing reasons to join influencer marketing in your communications strategy. One of these powerful tools is influencer marketing, which has proven its effectiveness in engaging audiences, improving brand image and increasing awareness.
The power ...
Promo Code Chichi Castelnango Paris Margaux
Discover the Promo Code Chichi Castelnango Paris Margaux! More than a lingerie brand, it's a brand that celebrates femininity through refined, high-quality pieces.
Chichi Castelnango Paris is a French brand of lingerie, jewelry and ...
How to target Generation Z with influencer marketing
Visit Generation Zborn between 1995 and 2010, has become a prime target for brands with influencer marketing campaigns due to its growing purchasing power and influence on cultural trends.
Being the ...
Promo Code Nutripure Lauriane Lamperim
Discover the Promo Code Nutripure by Lauriane Lamperim. For uncompromising nutrition. By athletes, for everyone!
Nutripure, founded in 2017 by brothers Christophe and Florent Carrio, is a brand a French company specializing in dietary supplements and ...
Promo Code Laboratoire SVR Diane Perreau
Discover the Promo Code Laboratoire SVR Diane Perreau. Effective, innovative skin care designed to pamper sensitive skin and boost your confidence every day!
SVR Laboratory
Laboratoire SVR is a French company specializing in dermatological skincare, founded ...
Influencer marketing: Branding or performance?
Decipher influencer marketing from a branding and performance perspective. Dive into the analysis of strategies, examples and tips for optimizing your campaigns.
In the complex field of marketing, a persistent question concerns the relative effectiveness of branding versus ...
Live streaming and influencer marketing: a winning duo
Le Live streamingrapidly emerging as an influential medium in influencer marketing, is more than a passing fad; it symbolizes a new era of interactive communication, facilitating a direct connection between brand and consumer.
With popular platforms ...
Promo Code Superdry Looknatamelie
Discover the Promo Code Superdry Looknatamelie! A dynamic, modern brand with American and Japanese graphic influences.
Founded in 2003 by Julian Dunkerton and James Holder, Superdry is a British ready-to-wear brand distinguished by its unique blend ...