What's the difference between an influencer and a KOL? Discover their characteristics and the impact they can have on an influencer marketing campaign.
We'll explain the distinction between an influencer and a KOL (Key Opinion Leader). These ...
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
How do you create a social media strategy?
Discover the essential steps for creating a strategy social media successful. Choose the right platforms, define your objectives and identify your target audience.
You're aware of the importance of a social media strategy for your company, but you don't know ...
Generate conversions with TikTok Ads
In today's digital age, optimizing your marketing strategy is vital to your company's growth.
We offer you an in-depth, detailed analysis of how you can use TikTok ads to generate conversions and improve ...
How do I sell on TikTok?
Discover how to sell better on TikTok with the right key strategies and innovative tips to reach your goals.
In an age when TikTok has become an essential platform for marketing and sales, understanding how to optimize your presence and ...
Influencer marketing on Instagram is a must for brands
Influencer marketing on Instagram is essential for brands. Discover the types of influencers, their impact and their remuneration on this essential platform.
Influencer marketing has become an essential part of brand communication on social networks, especially Instagram. ...
The main types of Brand Content
Discover the different content strategies and formats Brand Content (editorial, visual, interactive, advertising, branding) used to reinforce a brand and connect with the target audience.
The main types of brand content are currently used by ...
Which TikTok video formats for which uses?
Social networks are changing fast and TikTok dominates the scene, here are the right TikTok video formats to use to optimize your content.
If you're on TikTok, mastering video formats is essential to effectively captivate and engage your audience. Every ...
Discover Amazon Inspire
Discover Inspire, Amazon's new feature for a more immersive, personalized and inspiring online shopping experience. Find products quickly, explore personalized suggestions and share your purchases with other users.
Discover Amazon's Inspire, which promises to be a source of ...
TikTok Ads vs Facebook Ads: Which is the better advertising choice?
Should we choose TikTok Ads or Facebook Ads for your advertising campaigns? It's a question for any company looking to maximize its impact on the digital marketing scene.
We offer you a detailed comparative analysis of the two platforms, in order to ...
Discover Instagram Broadcast Channels
Discover Instagram Broadcast Channels and learn how to share exclusive content with your target audience. Take advantage of this new feature to strengthen your online presence and develop your brand!
You're passionate about social media and ...
YouTube to indicate which videos are generated by AIs
In 2023, artificial intelligence (AI) is set to be the main tech topic of the year. YouTube is adapting to this trend by deciding to label AI-generated content.
This initiative is not intended to restrict the creativity of ...
All about TikTok shopping
Find out all about the TikTok Shopping feature: discover how to buy products directly from the TikTok app, and the benefits for brands. Dive into the world of shopping on TikTok!
TikTok, the social media platform in full expansion, ...
Influencer marketing for B2B companies
Discover how B2B influencer marketing can boost your business. From effective strategies to challenges, learn how to optimize influencer marketing for B2B companies.
Influencer marketing has become an indispensable tool in the business world, and the industry is ...
Influencer marketing levers
Discover the levers of influencer marketing and how they can help your business thrive in the digital world. Tips, strategies and the future of influencer marketing.
In today's digital age, where social networks and influencers dominate the landscape ...
Major challenges for TikTok in 2024
TikTok, the social media platform renowned for its short, dynamic videos, faces a series of major challenges in 2023.
These challenges for TikTok, ranging from data privacy management to the need to innovate ...
What are the differences between YouTube and Twitch?
Discover the differences between YouTube and Twitch in terms of remuneration models, content, user interaction and more. Choose the platform that's right for you.
Two streaming platforms in particular stand out ...
How to identify nano and micro-influencers and manage their campaigns
Find out how to identify nano and micro-influencers and the importance of managing your influencer marketing campaign to boost your results.
Identifying and effectively managing nano and micro-influencers has become an essential part of online marketing strategies. We ...
Influencer marketing at Christmas time
Find out how to maximize consumer engagement and revenue this Christmas with influencer marketing. Learn strategies, trends and more.
It's a time of year when marketing strategies take on a new twist, exploiting the ...
Mega, macro, micro, nano influencers: what are they?
Discover the different types of influencers: Mega, Macro, Micro and Nano, their characteristics, advantages and disadvantages for your marketing strategy. digital marketing.
In the world of digital marketing, the figure of the influencer has taken on a predominant role, becoming ...
Micro-influencers: the new stars of influencer marketing
Discover the micro-influencersthe new stars of influencer marketing. We reveal their impact and benefits for influencer campaigns.
In this prolific digital age, it's undeniable that the realm of influencer marketing has found a new constellation of ...
Nano-influencers: everything you need to know about this influencer marketing strategy
Discover the world of nano-influencers and how they can boost your influencer marketing strategy. Learn how to harness their underestimated potential for authentic engagement.
As nano-influencers are increasingly seen as a valuable strategic resource, you're going to ...
Influencer marketing vs. content marketing
Discover the subtleties, advantages and disadvantages of influencer marketing and content marketing. Learn how to use these two strategies to increase your brand's visibility.
Exploring the complex world of digital marketingyou may find yourself confronted ...
Influencer or affiliate marketing: how to choose?
Discover the nuances between influencer marketing and affiliate marketing. Learn which strategy is right for you to improve your online visibility.
You are faced with a dilemma: influencer marketing or affiliate marketing? ...
How does the TikTok algorithm work?
Find out how the algorithm works TikTokfrom data collection and content recommendation, to the role of social interaction and controversy. Adopt a better strategy to optimize your visibility.
In today's digital ecosystem, the ...
Generative AI arrives on Instagram
Generative AI revolutionizes image editing on Instagram
Meta is beginning to deliver on its promise to integrate generative AI into all its products. At the company's Connect event, new AI image editing and sticker creation features for Instagram were ...
6 benefits of using Pinterest for business
Discover the 6 key benefits of Pinterest for businesses and how Pinterest can transform your marketing strategy. influencer marketing.
Pinterest, a dynamic visual discovery platform, has become a must-have tool for businesses looking to expand their ...
Instagram influencers, the new digital gurus
The term "influencer" refers to digital opinion leaders who, through an Instagram post or YouTube video, can change buying behavior. The term "influencer" has acquired considerable importance in the digital world...
Instagram designs a customizable AI friend
Instagram, already renowned for its ability to connect people through images and videos, is taking the next step by developing a most anticipated feature: a fully customizable "AI Friend".
This breakthrough promises ...
Instagram unveils the Meta Verified News Feed
Instagram and the News Feed meta verified: a new era for entrepreneurs and businesses
Instagram, the photo and video sharing platform, is currently testing a new news feed that will be devoted exclusively to posts by Meta users ...
Youtube unveils its innovations for users and creators
YouTube's New Features in 2023: A Revolution for Users and Creators
The year 2023 marks a decisive turning point for YouTube, the platform for streaming video, which is constantly innovating to enrich the experience of its millions of users. With ...