Discover how the TikTok algorithm works, from data collection to content recommendation, including the role of social interactions and controversies. Adopt a better strategy to optimize your visibility.
In today's digital ecosystem, the right ...
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
Generative AI arrives on Instagram
Generative AI revolutionizes image editing on Instagram
Meta is starting to deliver on its promise to integrate generative AI into all of its products. At the company's Connect event, NEW FEATURES AI image editing and sticker creation for Instagram have…
6 benefits of using Pinterest for business
Discover the 6 key benefits of Pinterest for businesses and how Pinterest can transform your influencer marketing strategy.
Pinterest, a dynamic visual discovery platform, has become a must-have tool for businesses looking to expand their presence ...
Instagram influencers, the new digital gurus
The term "influencer" refers to digital opinion leaders who, through an Instagram post or YouTube video, can change buying behavior. The term "influencer" has acquired considerable importance in the digital world...
Instagram designs a customizable AI friend
Instagram, already renowned for its ability to connect people through images and videos, is taking the next step by developing a most anticipated feature: a fully customizable "AI Friend".
This breakthrough promises ...
Instagram unveils the Meta Verified News Feed
Instagram and the News Feed meta verified: a new era for entrepreneurs and businesses
Instagram, the sharing platform of photos and videos, is currently testing a new news feed that will be exclusively dedicated to publications from Meta users…
Youtube unveils its innovations for users and creators
All New Features YouTube in 2023: A Revolution for Users and Creators
The year 2023 marks a decisive turning point for YouTube, the platform for streaming video, which is constantly innovating to enrich the experience of its millions of users. With ...
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Find out how influencer marketing can amplify your impact for Black Friday. Learn effective tactics and strategies to boost your sales during this crucial period.
We explain how to use influencer marketing effectively to amplify your impact ...
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Chichi Castelnango Paris is a French brand of lingerie, jewelry and ...
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Visit Generation Zborn between 1995 and 2010, has become a prime target for brands with influencer marketing campaigns due to its growing purchasing power and influence on cultural trends.
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Influencer marketing: Branding or performance?
Decipher influencer marketing from a branding and performance perspective. Dive into the analysis of strategies, examples and tips for optimizing your campaigns.
In the complex field of marketing, a persistent question concerns the relative effectiveness of branding versus ...
Live streaming and influencer marketing: a winning duo
Le Live streamingrapidly emerging as an influential medium in influencer marketing, is more than a passing fad; it symbolizes a new era of interactive communication, facilitating a direct connection between brand and consumer.
With popular platforms ...
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Sephora is a world-renowned chain of beauty stores founded in France in 1970. Sephora is not just a ...
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How to use Youtube in your influencer marketing campaign?
Discover how to optimize your marketing strategy by using YouTube in your influencer campaign. Learn how to recognize the right influencers, create captivating content and boost audience engagement.
In today's digital age, exploiting the potential of ...
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GymShark Woman, an extension of the iconic GymShark brand, is dedicated exclusively to the creation of women's sportswear, ...
Product placement with influencers
Explore the strategic impact of product placement in influencer marketing: a targeted and effective approach to connecting brands with consumers in a meaningful and measurable way.
Influencer marketing may seem a daunting task, but one of the most effective strategies ...
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Prozis is a leading European brand in the field of sports nutrition and food supplements. Prozis offers a wide range of ...
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YouTube launches Create mobile video editing for content creators
...YouTube Launches Create: A Must-Have Tool for the Video Editing Mobile. In a world where video content is king, the announcement that YouTube is launching Create, a video editor, has been a bombshell in the video community. creators of
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