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Osée Beauté has established itself as an avant-garde hair care brand, specially designed for those who aspire ...
Expert in Social Networks and Innovative Digital Strategies
Founder of ValueYourNetwork in 2015, he capitalizes on his sharp expertise in social networks to deliver innovative analysis and content. A visionary with a passion for digital, he constantly explores the latest trends to help businesses maximize their online impact.
At the same time, he heads up DualMedia, a web and mobile agency founded in 2000, renowned for supporting both major accounts and ambitious start-ups. Thanks to its tailor-made approach and mastery of cutting-edge technologies, DualMedia has positioned itself as a key player in digital transformation.
Discover his latest articles:
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BY M Decoration is a French brand specializing in interior design, embodying excellence and French craftsmanship. All ...
Influencer marketing for Black Friday
Find out how influencer marketing can amplify your impact for Black Friday. Learn effective tactics and strategies to boost your sales during this crucial period.
We explain how to use influencer marketing effectively to amplify your impact ...
10 reasons to use influencer marketing for your communications
10 convincing reasons to join influencer marketing in your communications strategy. One of these powerful tools is influencer marketing, which has proven its effectiveness in engaging audiences, improving brand image and increasing awareness.
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Chichi Castelnango Paris is a French brand of lingerie, jewelry and ...
How to target Generation Z with influencer marketing
Generation Z, born between 1995 and 2010, has become a prime target for brands with influencer marketing campaigns due to its growing purchasing power and influence on cultural trends.
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Influencer marketing: Branding or performance?
Decipher the influencer marketing from a branding and performance perspective. Dive into the analysis of strategies, examples and tips for optimizing your campaigns.
In the complex field of marketing, a persistent question concerns the relative effectiveness of branding versus ...
Live streaming and influencer marketing: a winning duo
Le Live streamingrapidly emerging as an influential medium in influencer marketing, is more than a passing fad; it symbolizes a new era of interactive communication, facilitating a direct connection between brand and consumer.
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Sephora is a world-renowned chain of beauty stores founded in France in 1970. Sephora is not just a ...
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Founded in 2016 by Marseille-born Caroline Ohanian, APARANJAN Paris is a brand that interweaves personal heritage with a passion for ...
How to use Youtube in your influencer marketing campaign?
Discover how to optimize your marketing strategy by using YouTube in your influencer campaign. Learn how to recognize the right influencers, create captivating content and boost audience engagement.
In today's digital age, exploiting the potential of ...
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GymShark Woman, an extension of the iconic GymShark brand, is dedicated exclusively to the creation of women's sportswear, ...
Product placement with influencers
Explore the strategic impact of product placement in the influencer marketing a targeted and effective approach to connecting brands with consumers in a meaningful and measurable way.
Influencer marketing may seem a daunting task, but one of the most effective strategies ...
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Prozis is a leading European brand in the field of sports nutrition and food supplements. Prozis offers a wide range of ...
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YouTube launches Create mobile video editing for content creators
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Shein is an online clothing brand founded in 2008 by ...
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NA-KD Fashion is an online fashion brand founded in 2015 and based in Sweden. It has quickly ...
The Influence Marketing Guide
Let's go back to the basics influencer marketing with this comprehensive guide to influencer marketing. Learn how to identify and solicit the right influencers, create effective strategies and measure their results.
This methodically designed article offers valuable insights into the ...
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Discover 5 tips for your influencer strategy social media and master digital platforms to increase your online impact and captivate your audience.
Navigating the vast world of social media can seem daunting. This article will provide you
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Discover the 5 common mistakes to avoid for a successful campaign TikTok Ads.
This article is a step-by-step guide to an optimal marketing strategy on TikTok. You'll discover the five most common mistakes made by ...
How can brands succeed with BeReal marketing campaigns in 2023?
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Find out how to optimize your BeReal marketing campaign for brands and reach a wide audience with this fast-growing social network.
Social networks have become ...
Influencer sports campaign
In the world of sports, a campaign influencer sport can be particularly effective in reaching a wide audience of sports and fitness enthusiasts.
Visit influencer marketing has become a powerful tool for brands seeking to promote their ...
TikTok Ads: Guide to effectively promoting your brand
TikTok has become one of the most popular social media platforms in a very short space of time, attracting millions of users worldwide.
Thanks to its unique format and high level of commitment, TikTok offers an exceptional opportunity to ...