TikTok Shop is coming to France! Discover how this new feature will revolutionize e-commerce by integrating purchases directly into the application. A unique opportunity for brands and creators.
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Expert in Business Development and Influential Marketing
With an academic background in communications and sales, Sophie A. has distinguished herself through her talent for connecting advertisers with the most relevant influencers. As a salesperson specializing in influencer marketing, she plays a key role in connecting brands and content creators, ensuring strategic and mutually beneficial collaborations.
Sophie is renowned for her ability to identify advertisers' needs and propose tailor-made solutions through partnerships with targeted influencers. She excels at contract negotiation and relationship management, ensuring that each campaign performs to brand expectations.
Passionate about her field, Sophie regularly shares her expertise through articles dedicated to influencer marketing, where she analyzes winning strategies and offers practical advice for advertisers wishing to optimize their investment in this fast-growing sector.
Discover his latest articles:
Why these new LinkedIn features will revolutionize your B2B marketing?
Paid Testimonials on Instagram: Revolution or Slippage in Influencer Marketing?
Instagram has just shaken up the world of influencer marketing with an announcement that is leaving no one indifferent: paid testimonials on Instagram. Imagine: your favorite influencers, paid to slip product recommendations directly into the...
This Trick Will Change The Way You Negotiate With An Influencer
Calculating the fair price of an influencer has become a challenge for brands wishing to optimize their budget. Discover in this article the method and essential tips for successful influencer partnerships.
We will explain to you how calculate the price ...
You have no idea how much sponsored links can boost your credibility!
...In the digital marketing, finding the perfect balance between sponsored links and authenticity has become a major challenge. If you are looking to build your brand credibility while maximizing your visibility, understanding how to intelligently use posts
What will disappear from your Facebook account after 30 days!
What will disappear from your Facebook account after 30 days may surprise you! Meta now deletes all lives after one month. Find out how to save your videos before it's too late!
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Big brands' secret way to sell more on Instagram
...Sell more with Instagram has never been easier! Discover the big brands' secret method for exploding sales with influencers and boosting your bottom line right now.
Silent Jill becomes Tezenis' must-have ambassador: a collaboration that causes a sensation
...Silent Jill becomes a Tezenis ambassador in 2025! Discover how the leading influencer is teaming up with the Italian brand for a unique fashion collaboration. Exclusive collections, photoshoots and visibility digital: everything you need to know about this trendy partnership!
5-Step Plan to Launch and Sell Your Product with Influencer Marketing
...Learn how to partner with influencers to launch your product and drive sales, without upfront payment or tedious manual work.
Ranking 20 biggest YouTubers in the world in 2025
...Discover the world youtubers ranking having the most subscribers in 2025. Who dominates YouTube this year? Which content creators have managed to establish themselves on the world's most visited video platform? With more than 2
Top 10 German Influencers in 2025
...Discover the top 10 German influencers in 2025 who dominate social networks and inspire millions of people around the world: The web stars to follow absolutely!
Reech annual study on influencer marketing in 2025
Dive into the heart of Reech's annual study on the influencer marketing in 2025 and discover how social networks have surpassed television to become the preferred media of the French.
Learn how to YouTube establishes itself as the new audiovisual reference...
Meta Launches Advertising on Threads: A Revolution or an Intrusion?
Meta introduces ads on Threads to strengthen ties between users and businesses, by testing ads in the United States and Japan.
Since its launch in 2023, Threads, Meta's microblogging platform, had yet to monetize its …
Top 18 French streamers on Twitch
...Discover the top 18 French streakers on Twitch in 2025. Exciting influencers who captivate thousands of viewers every day.
Apple is revolutionizing event planning with its new Apple Invites app!
...Apple Invites is revolutionizing event planning with a sleek interface, advanced AI, and cross-platform compatibility. Find out how this app could replace Facebook Events!
Got a LinkedIn Top Voice Badge? Here’s Why You Might Lose It!
...Do you have a LinkedIn Top Voice badge? Be careful, you might lose faster than expected ! LinkedIn now requires a reassessment every six months and can remove your badge at any time. Discover the new rules
RCS, successor to SMS, revolutionizes marketing and customer relations
...RCS is revolutionizing mobile marketing! Discover how this alternative to SMS boosts customer engagement and transforms your advertising campaigns.
Affiliation on Facebook: a new era for content creators!
...Find out how to become an affiliate on Facebook Meta transforms the monetization creators by embedding affiliate links directly into posts, Reels and groups
Snapchat Simplifies Monetization: What It Means for Creators
...Snapchat is revolutionizing monetization with a unified program for Stories and Spotlight. Learn how to maximize your revenue on the platform in 2025!
Discover how social networks are redefining democracy
...Find out how social networks redefine democracy by transforming the relationship between citizens and governments, and become a player in this digital revolution.
Why is influencer marketing in Europe undergoing a revolution?
Find out why influencer marketing in Europe is undergoing a revolution in 2024. Trends, budgets, challenges and opportunities in a fast-changing sector.
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This list of top influencers on LinkedIn will surprise you!
...Discover the 20 top influencers on LinkedIn in 2025, their strategy and impact on social networks.
Get to the top with LinkedIn's collaborative articles and Community Top Voice badges!
Find out how collaborative articles LinkedInpowered by AI and enriched by experts, redefine professional collaboration and boost your productivity. visibility
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Twitch goes on the attack: video stories, vertical streams and mentions, the winning cocktail!
Twitch revolutionizes streaming with video stories, an interactive vertical feed and @mentions. Find out how these new features boost streamer engagement and captivate viewers.
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Donald Trump and Elon Musk: The unlikely duo that could save TikTok
Donald Trump and Elon Musk Discover how this unexpected duo could change the future of TikTok in the United States. A daring solution to the ban!
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The alternative to TikTok that's shaking up social networking: enter the world of RedNote
...Discover RedNote, the alternative to TikTok who is shaking up social networks with his authentic content and its innovative features. Dive into its unique world!
YouTube shorts: boost your income with these tips!
...Increase your income YouTube Shorts with our must-have tips. Discover how to monetize your short videos and maximize your earnings with effective strategies.
This YouTube Shorts update could change the way you create short videos!
Find out how YouTube revolutionizes short videos with YouTube Shorts 3 minutes: a key update for the designersspectators and advertisers. Get involved and innovate now!
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Imagine Your Selfie Turned Into an Ad: Here's What Instagram Is Experimenting With
...Instagram revolutionizes AI with a new feature: discover how your selfies can be transformed into captivating and personalized works in your news feed.
Why are YouTube Shorts essential in 2025?
...Find out why YouTube Shorts are essential in 2025 to boost your visibility and captivate your audience with short, engaging videos.