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Expert in Business Development and Influential Marketing
With an academic background in communications and sales, Sophie A. has distinguished herself through her talent for connecting advertisers with the most relevant influencers. As a salesperson specializing in influencer marketing, she plays a key role in connecting brands and content creators, ensuring strategic and mutually beneficial collaborations.
Sophie is renowned for her ability to identify advertisers' needs and propose tailor-made solutions through partnerships with targeted influencers. She excels at contract negotiation and relationship management, ensuring that each campaign performs to brand expectations.
Passionate about her field, Sophie regularly shares her expertise through articles dedicated to influencer marketing, where she analyzes winning strategies and offers practical advice for advertisers wishing to optimize their investment in this fast-growing sector.
Discover his latest articles:
Twitch goes on the attack: video stories, vertical streams and mentions, the winning cocktail!
Twitch revolutionizes streaming with video stories, an interactive vertical feed and @mentions. Find out how these new features boost streamer engagement and captivate viewers.
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Donald Trump and Elon Musk: The unlikely duo that could save TikTok
Donald Trump and Elon Musk Discover how this unexpected duo could change the future of TikTok in the United States. A daring solution to the ban!
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The alternative to TikTok that's shaking up social networking: enter the world of RedNote
...Discover RedNote, the alternative to TikTok which is revolutionizing social networking with its authentic content and innovative features. Immerse yourself in its unique universe!
YouTube shorts: boost your income with these tips!
...Increase your income YouTube Shorts with our must-have tips. Discover how to monetize your short videos and maximize your earnings with effective strategies.
Top 18 French streamers on Twitch
...Discover the top 18 French streakers on Twitch in 2024. Exciting influencers who captivate thousands of viewers every day.
This YouTube Shorts update could change the way you create short videos!
Imagine Your Selfie Turned Into an Ad: Here's What Instagram Is Experimenting With
...Instagram revolutionizes AI with a new feature: discover how your selfies can be transformed into captivating and personalized works in your news feed.
Why are YouTube Shorts essential in 2025?
...Find out why YouTube Shorts are essential in 2025 to boost your visibility and captivate your audience with short, engaging videos.
Discover why Temu, H&M and Shein rule fast fashion
Why Temu, H&M and Shein dominate fast fashion despite controversy, and how sustainable fashion could be a game-changer for the textile industry.
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Boost your Instagram posts in 2025 with these 5 revolutionary trends
...Boost your Instagram strategy in 2025 with these 5 must-have trends: carousels, immersive audio, memes, and more. Find out how to maximize your interactions and engage your community.
Discover how TikTok is redefining influencer marketing and disrupting brands
Find out why Elon Musk wants to transform X: Revolution or controversy?
...Elon Musk wants to revolutionize X's algorithm to promote positive, entertaining content. But the announcement is dividing Internet users: innovation or censorship in disguise? Find out what's at stake.
The secret of Gen Z influencers revealed by Spotify and Ipsos!
Gen Z, these young people born between 1997 and 2012, are shaking up the codes of marketing. Let's discover their values, habits, and why brands are trying to attract them today.
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Snapchat Simplifies Monetization: What It Means for Creators
...Snapchat is revolutionizing monetization with a unified program for Stories and Spotlight. Learn how to maximize your income on the platform in 2025!
Find out how to boost your sales with authentic content!
...Find out why authentic content is the key to boost your sales and create a sincere relationship with your customers. Guide and inspiring examples to discover!
Why Virtual Influencers Are the Future of Digital Marketing
...All virtual influencers revolutionize the digital marketing. Discover their benefits, challenges, and how to effectively integrate them into your strategy. Partnering with digital avatars: low risk, high engagement!
Find out why Weibo remains essential for breaking into China in 2025
...Weibo, often referred to as the "Chinese Twitter," is one of the world's largest social media platforms. microblogging most popular in China. Since its launch in 2009 by the Sina Corporation, this application has continued to play a central role in the landscape
10 Influencer Marketing Techniques That Experts Keep to Themselves!
...Visit influencer marketing has transformed the way brands engage with their audiences. It’s no longer just about celebrities sharing products, but a real strategic lever to increase your visibility, boost your sales and build customer loyalty.
Brand Ambassadors: The Business Trick to Gain Your Trust!
...In the world of marketing and branding, companies are doubling down on their efforts to build authentic connections with their audience, stand out from their competitors, and build customer loyalty. Among the most effective strategies to achieve these goals, the role
Discover Instagram's new features for unforgettable holidays
Discover Instagram's new festive features to relive your memories of 2024 and celebrate 2025 in style: collages, templates, fonts and festive effects! Instagram is marking this end of the year in style with new features that promise to transform...
E-commerce and Influence Marketing: Strategies to boost sales in 2025
...Find out how to integrate influencer marketing to your e-commerce strategy to boost sales and gain credibility in 2025. Is influencer marketing the key to boosting your sales in 2025?
You'll never guess why videos like TikTok are exploding on LinkedIn!
...Find out how videos TikTok are revolutionizing LinkedIn and boosting content creators. A winning strategy you can adopt today to maximize your visibility!
Discover the impressive figures for influencer marketing
Visit influencer marketing has become an indispensable pillar for brands wishing to connect with their audience in an authentic and effective way. But did you know that behind this strategy lie numbers that make you dizzy?
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You won't believe what these Influencers do to stand out from the crowd!
...Find out how influencers set themselves apart to dominate their market with unique branding strategies, innovative content and partnerships keys.
Influencer marketing for responsible consumption
...In a context where environmental and social concerns occupy a central place, promoting a responsible consumption is becoming a priority for brands. Influencers, thanks to their proximity and credibility with their communities, play an essential role.
The 10 hashtags that marked X in 2024
The year 2024 was a pivotal one for social network X (formerly Twitter), where sport, policy and entertainment intertwined to reflect the major concerns of French society.
Thanks to the data collected by Visibrain, the ...
The most-watched YouTube videos of 2024: discover the content that captivated France this year!
...As 2024 draws to a close, YouTube has unveiled its long-awaited rankings of the most popular content in 2024. Whether it's videos by creators, trendy music on YouTube Shorts or chains in full rise,
8 mistakes to avoid on social networks to boost your digital strategy
...Social networks play a central role in companies' marketing and sales strategies. Yet there are some common mistakes that can compromise your efforts to captivate your audience and strengthen your online reputation.
Discover the Top beauty influencers of 2024
...Who are this year's beauty stars? In 2024, the beauty influencers redefine trends and captivate social networks. With their creativity and expertise, they inspire millions of people around the world.