Spotify launches video monetization for French creators: find out how to take advantage of this opportunity to turn your podcasts into a sustainable income.
Spotify launches video monetization and changes the game for podcasters and content creators. A long-awaited announcement has just been made: from April 29, 2025, French creators will finally be able to generate revenue from their video podcasts on Spotify. The Swedish platform is opening its "Spotify Partner Program" not only to France, but also to Belgium, Luxembourg, the Netherlands, Ireland, New Zealand, Germany, Austria and Switzerland. This international expansion marks a major turning point in the podcast ecosystem.
Until now, French podcasters could publish content on Spotify, but without benefiting directly from automatic remuneration linked to engagement or audience. Now, with this program, Spotify is launching video monetization to offer creators new revenue opportunities. The aim? Attract more talent to the platform and seriously compete with YouTube on its own turf.
How does the Spotify Partner Program work?
Spotify launches video monetization with a model that combines dynamic advertising for Free users and commitment Premium for paying subscribers. In practical terms, creators are remunerated in two ways:
- Integrated ads for Spotify Free users
- Interaction with Premium subscribers, who have access to more fluid, higher-quality content
This hybrid model enables Spotify to meet user expectations while creating a sustainable revenue stream for podcasters. And the figures speak for themselves: in the U.S., the Spotify Partner Program resulted in a 300 % increase in revenue paid to creators between January 2024 and January 2025. Several hundred podcasters now earn more than $10,000 a month, with some exceeding six figures in their very first month.
Why is Spotify launching video monetization now?
The rise of video podcasts has prompted Spotify to take action. Audio alone is no longer enough to satisfy modern audiences. Creators, for their part, are looking for more comprehensive ways to engage their audiences. audience and make their content profitable. Spotify is launching video monetization to meet this dual requirement: offer a richer format, and enable direct remuneration.
According to Spotify, the number of creators regularly publishing video podcasts has increased by 50 % in one year. What's more, over 250 million users have already viewed a video podcast on the platform, and almost two-thirds of listeners say they prefer this format. Engagement is higher, listening time is longer, and there are more opportunities for product placement.
A new era for French podcasters
Spotify launches video monetization, and it's a real opportunity for independent creators. No need to rely solely on sponsors or affiliate campaigns: revenues can be generated directly from Spotify. It also means greater visibility for creators outside traditional channels.
For Premium subscribers, the experience is enhanced. Fewer intrusive ads, smoother access to programs, optimized navigation... everything is designed to enhance the quality of listening and video. Spotify clearly wants to establish itself as the reference media for multimedia podcasts.
What does the future hold for video content on Spotify?
Spotify launches video monetization with the ambition of becoming the world leader in enriched podcasts. By giving creators the means to make a living from their content, the platform is positioning itself as a solid alternative to YouTube. The model is still being optimized, but initial feedback is very encouraging.
Advertisers also benefit from targeted audiences, high engagement rates and immersive formats. Campaigns can be much more effective on Spotify than on more saturated media. And this could reshape the entire audio-video advertising landscape.
Our opinion
Spotify's launch of video monetization is excellent news for the creative ecosystem in France. It paves the way for a new generation of podcasters, who will now be able to make a living from their passion while retaining their independence. The video podcast, long considered a niche format, is becoming a pillar of the content industry.
However, platforms must guarantee revenue transparency, data protection and fair visibility between creators. If these conditions are met, Spotify could well become the new global benchmark for video podcasts.
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