Breaking through on TikTok in 2025 is still possible! Discover the best strategies to explode on the platform: trends, algorithm, collaborations and viral content.
There's no escaping it: TikTok is everywhere. Whether it's your friends, your colleagues, or even your little cousin who's just published his first video, everyone's getting into it. But where you feel it the most is with your competitors. One by one, companies are jumping at the chance to break through on TikTok to enjoy a massive visibility.
If you're here, it's because you're asking yourself the same question: Is it still possible to make it on TikTok in 2025? The answer is yes. And not just for established influencers and brands. TikTok's algorithm is designed to give new creators a chanceBut you need to follow certain strategies.
You want create a community, gain subscribers and increase the visibility of your business ? Visit the best strategies for break through on TikTok and boost your profile.
Break through on TikTok: there's still time in 2025!
If you think it's too late to break through on TikTokthese statistics should change your mind:
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Users pass approximately 24 hours per month on TikTok.
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90 % of users open the application every day.
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The platform includes more than a billion monthly active users.
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30 % members of Generation Z use TikTok to discover products and services.
In other words, TikTok is booming and it remains room for new designers and brands. So how do you get the best out of the game? break through on TikTok ?
Understanding the TikTok algorithm to maximize visibility
Making it on TikTok means above all understand how its algorithm works. The latter highlights videos according to several criteria, notably :
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Our commitment the likes, shares and comments boost your video.
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Video information the algorithm analyzes hashtags, captions and music used.
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User preferences The following factors influence content recommendation: location, language and viewing history.
Tip: The more interactions a video receives quickly, the more likely it is to be pushed to the famous "Pour Toi and reach a maximum audience.
Follow trends to break through on TikTok
The trends on TikTok are ephemeral but powerful. So it's crucial to be reagent and create content in line with current trends.
How do you identify TikTok trends?
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Spending time on the platform tab "Discover shows you what's hot right now.
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Using Trend Discovery to see popular music, hashtags and videos.
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Analyze popular hashtags as #trendalert, #newtrend and #pourtoi.
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Follow the news and adapt your videos to the buzz of the moment.
Example At the World Cup, brands have capitalized on soccer to create viral videos.
Work with influencers to boost your profile
Working with influencers is an excellent strategy for break through on TikTok quickly. These designers have already a committed community who can discover your brand through them.
Why bet on nano-influencers?
If you don't have a big marketing budget, start with visit nano-influencers (less than 10,000 subscribers). Their audience is often more committedwhich can generate more interactions and a best return on investment.
Example: Haribo has launched the #MaoamChallenge in 2019 with influencers, generating 500,000 views and an engagement rate of 20 % !
Create original, engaging content
On TikTok, creativity comes first. For break through on TikTokyou need to create videos that capture attention from the very first seconds.
Ideas for successful formats :
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Educational videos Tips, tutorials and hacks.
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Challenges Create your own challenge with a unique hashtag.
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Humorous videos : plays on self-mockery or absurd situations.
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Musical trends uses popular sounds to maximize your reach.
Example: Ryanair exploded on TikTok in personifying his planes with an ironic and humorous tone. As a result million views and a loyal audience.
Encourage interaction to boost engagement
The commitment is essential to break through on TikTok. More about your community comment, share and likethe more the algorithm pushes your videos.
How to encourage interaction?
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Ask questions in the caption to encourage responses.
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Add a CTA (Call To Action) like "Comment if you too...".
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Reply to video comments to generate even more interaction.
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Participate in your subscribers' challenges to strengthen the bond with them.
Take care of the quality of your videos
A video from good quality captures attention and make you stand out from the crowd.
Elements to take care of :
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Good brightness (natural or with a ring light).
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Clear sound (avoids extraneous noise).
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Dynamic editing with fast cuts and attractive visual effects.
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An eye-catching miniature with a visible title and bright colors.
Example: Zach King, master of video editing, creates impressive illusions that have earned him millions of views.
Publish regularly to keep your audience active
TikTok favors accounts that frequently publish. For break through on TikTokyou need be consistent.
How often should you publish?
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3 to 5 videos a week minimum.
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Test different schedules to see when your audience is most active.
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Plan your content in advance to avoid inspiration failures.
Example: Sephora posts several videos a week with tutorials and product demonstrationswhich allows him to stay ahead of beauty trends.
Monetize your audience after your breakthrough
Once you have succeeded in break through on TikTokyou have several options for monetize your content :
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The TikTok Creator Fund Earn money according to your views and commitment.
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Brand partnerships : offers sponsored content.
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Product sales : start your own e-commerce.
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Live donations your subscribers can send you virtual gifts.
Break through on TikTok, an opportunity to be seized!
Drilling on TikTok in 2025 is always possibleprovided that understand the algorithm, follow trends and create new engaging content. By applying these strategies, you maximize your chances of achieving thousands, even millions of views.
Want to boost your presence on TikTok with a effective influence strategy ? ValueYourNetwork has been supporting brands and designers since 2016 to help them explode on social networks. Contact us and take your TikTok account to the next level !