But who are the 10 automotive influencers most influential in 2025 ? Why is their impact so powerful in the automotive world? Here are the key figures in this field and how their collaboration can boost your strategy.influence marketing automobile.
The influence marketing is today a powerful strategic lever for brands in the automotive sector. Thanks to social networks, automotive influencers have captivated a massive audience of car enthusiasts, sharing reviews, opinions, and behind-the-scenes insights into the automotive world. Whether on YouTube, Instagram, TikTok or Facebook, these content creators have become references for fans of sports vehicles, luxury cars and mechanics.
The rise of automotive influencers on social networks
The automotive world is no longer limited to manufacturers and specialist media. Automotive influencers now occupy an essential place by sharing their passion through engaging and authentic content.
Three key trends:
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A growing female presence : long dominated by men, the world of automotive influencers is now opening up to female content creators who are attracting an ever-wider audience.
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Varied formats adapted to platforms : YouTube remains the preferred playground for automotive influencers, but Instagram and TikTok allow for short, punchy content that attracts millions of views.
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A diversity of influencers : young enthusiasts aged 20 or experts aged 50, each automotive influencer has managed to impose their style and their unique vision of the world of cars.
Top 10 Automotive Influencers You Absolutely Must Follow
1️⃣ GMK (@gmk001)
📍 Speciality : luxury cars and supercars
📊 Followers : Instagram (4.76M), TikTok (2.6M), YouTube (2.27M)
🏎 Why follow GMK? Based in Monaco, GMK is a reference in the world of prestige carsHe tests and presents exclusive models such as Lamborghinis, Ferraris and Bugattis, attracting millions of fans with his charisma and expertise.
2️⃣ POG (@PogForever)
📍 Speciality : supercars, humor and lifestyle
📊 Followers : Instagram (944K), TikTok (1.8M), YouTube (1.31M)
🏎 Why follow POG? A former entrepreneur, POG is known for his fun and offbeat approach to luxury cars. He shares his daily life and his crazy challenges, like transforming a Lamborghini into a giant xbox controller !
3️⃣ Fred Cars (@fredcars38)
📍 Speciality : humorous videos and car tests
📊 Followers : TikTok (1.3M), Instagram (248K)
🏎 Why follow Fred Cars? He popularizes the automobile with humor and pedagogy, creating engaging content for a young public and passionate.
4️⃣ Ben Baldini (@benjamin_baldini)
📍 Speciality : motorcycles, motorsport and performance
📊 Followers : Instagram (608K), TikTok (408K)
🏎 Why follow Ben Baldini? His world combines mechanical performance and lifestyle around two-wheelers and sports cars.
5️⃣ Moses & Cars (@moses_carss)
📍 Speciality : tuning and modified vehicles
📊 Followers : TikTok (1M), Instagram (461K)
🏎 Why follow Moses? He shares customized and modified cars, attracting an audience keen on performance and originality.
6️⃣ Kikaninac (@Kikaninac)
📍 Speciality : motorcycles and motor sports
📊 Followers : YouTube (880K), Instagram (627K)
🏎 Why follow Kikaninac? Expert in Supermoto, he shares his racing experiences and his motorcycle and supercar tests.
7️⃣ Lady Suby (@Lady_Suby_)
📍 Speciality : sports cars
📊 Followers : TikTok (315K), Instagram (97.5K)
🏎 Why follow Lady Suby? One of the rare female automotive influencers, specializing in sports cars and drifting.
8️⃣ Jessica Paupinat (@Jess_aye_ta_caisse)
📍 Speciality : car tests and auto journalism
📊 Followers : YouTube (110K), Instagram (45K)
🏎 Why follow Jessica? A former car journalist, she tests cars of enthusiasts with an approach technical and fun.
9️⃣ Maxime Langlais (@maximelanglais)
📍 Speciality : lifestyle and supercars
📊 Followers : Instagram (238K)
🏎 Why follow Maxime? A former reality TV star, he owns an impressive collection of luxury cars.
🔟 The Gloved Driver (@thegloveddriver)
📍 Speciality : supercar tests
📊 Followers : Instagram (150K), YouTube (210K)
🏎 Why follow The Gloved Driver? Passionate aboutluxury cars, he shares detailed essays and technical analyses on YouTube.
How to become an automotive influencer?
If you dream of breaking into the world of automotive influencers, here are some key steps:
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Develop your expertise : test vehicles, follow automotive news and share your passion.
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Find your niche : luxury, tuning, motorsport… Specialize!
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Create engaging content : focus on quality, authenticity and storytelling.
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Be active on multiple platforms : YouTube for long essays, Instagram and TikTok for short formats.
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Interact with your community : reply to comments, interact with your subscribers and participate in automotive events.
Why collaborate with an automotive influencer?
All car brands have every interest in integrating these content creators into their marketing strategy. Why?
✅ Ultra-targeted audience : Automotive influencers speak to enthusiasts.
✅ Strong commitment : fans trust these experts' recommendations.
✅ Varied and impactful formats : YouTube videos, Instagram reels, TikTok… everything is possible!
✅ Increased visibility : collaborating with an automotive influencer boosts brand awareness.
Our opinion
All automotive influencers are today key players of the automotive industry. They shape trends, test the latest models and inspire millions of enthusiasts. Thanks to them, the automotive market is evolving towards more interaction, proximity and authenticity.
If you are a car brand, Collaborating with these influencers can transform your communication and effectively reach your target.
At ValueYourNetwork, we help companies build strategies forautomotive marketing influence impactful. Since 2016, we have led dozens of successful campaigns by collaborating with the best automotive influencers.
You want to work with a automotive influencer ? Contact us today to implement a winning strategy!