Discover the trends TikTok 2025 that will transform your content: surprise, engage and capture attention with these must-have strategies to boost your visibility.
Social networks are evolving at breakneck speed, and TikTok is no exception. With over a billion monthly active users, this platform continues to dictate the rules of the game when it comes to content creation. In 2025, new trends are emerging, promising to transform the way users engage with brands and creators. Here's a roundup of the 6 major TikTok 2025 trends to follow to stay on top.
The surprise effect: captivate with the unexpected
Among the TikTok 2025 trends, the surprise effect takes pride of place. The "Oops, I Flipped the Camera" format is a perfect example. This trend is based on a humorous and unexpected flipping of the camera, usually accompanied by a comic or exaggerated message.
Imagine an opening sequence displaying a bold statement or innocuous situation, followed by a deliberate "mistake" revealing something absurd or surprising. This trend has been successfully exploited by brands such as Sony Pictures UK, which used this format to promote its film Kraven the Hunter. This engaging style captures attention in seconds and invites viewers to share and comment.
Why does the surprise effect work?
- Fast and impactful: perfect for a audience with short attention spans.
- Universal: adapts to a variety of sectors, whether products, services or personal ads.
- Viral: humor and emotion are powerful drivers on TikTok.
#Yapping: talking passionately to create a bond
Another TikTok 2025 trend, #Yapping consists of an impassioned, often humorous monologue on a given subject. This format is ideal for conveying information while capturing attention with an authentic, exaggerated tone.
Creators use it to defend an opinion, share an anecdote or extol the benefits of a product. For brands, it's a unique opportunity to present their services in an engaging way, while stimulating interaction. Viewers love to react to what's being said, whether by approving or providing a counterpoint.
How to exploit #Yapping?
- Showcase your products Use this format to explain the benefits of your offers with passion.
- Target a specific audience adapt tone and content to resonate with your audience.
- Encourage commitment Ask questions or invite feedback.
The "chill guy": the art of lightness
Inspired by the famous "This Is Fine" meme, the "chill guy" presents important situations in a relaxed way. This contrast between the seriousness of the subject and the lightness of tone naturally attracts viewers.
Brands can use this approach to announce launches or promotions in a fun, non-intrusive way. For example, an important announcement such as the release of a new product can be presented with a casual attitude, capturing attention without appearing too commercial.
Why choose the "chill guy"?
- Relaxation and humor: ideal for breaking the ice with your audience.
- Simplicity: a format that's easy to create, yet effective.
- Humanize the brand: show a more accessible and relatable side.
"I wasn't sad, I just needed to..."
Another TikTok 2025 trend is based on emotional storytelling. Videos start with a melancholy scene and then reveal a positive solution, often linked to a product or service.
This format taps into human emotions, creating a strong connection with the viewer. A wellness brand might, for example, show a stressed person transformed by a relaxing bath and scented candles. The idea is to position your products as solutions to common problems.
Key points of this trend :
- Play on emotions: arouse empathy.
- Creating relatable videos: connecting to universal experiences.
- Offer a clear solution: show how your brand can improve everyday life.
Les versus: opposing for better engagement
Comparing opposite behaviors is one of the major TikTok 2025 trends. The "versus" concept highlights two extremes of personality or lifestyle, often presented in a humorous way.
For example, a travel agency might illustrate an ultra-organized traveler compared to an improvised adventurer. This type of content naturally invites viewers to identify and share with their friends.
Benefits of versus :
- Generate reactions: spectators like to see themselves in the scenarios presented.
- Adaptable format: suitable for different business sectors.
- Create buzz: sharing is encouraged by the humorous and relatable dimension.
ASMR: the sensory experience
ASMR videos continue to dominate TikTok in 2025. Whether showing how you package your products or capturing relaxing sounds, this format attracts an audience in search of soothing, authentic content.
E-commerce brands can exploit this trend by showing what goes on behind the scenes. For example, the sound of crumpling gift wrap or placing products in a parcel can be captivating for subscribers.
Why does ASMR work?
- Reassuring: gives an impression of quality and care.
- Encompassing: an immersive experience.
- Universal: suitable for a wide variety of industries.
What you need to remember
TikTok 2025 trends aren't just fashionable; they offer strategic opportunities to captivate your audience and increase your influence. Whether you adopt the surprise effect, the humorous tone of #Yapping, or the serenity of ASMR, the watchword remains authenticity.
So what are you waiting for to integrate these TikTok 2025 trends into your content strategy? Share your experiences in the comments and discover our other articles to keep innovating and captivating your audience.