61 % of LinkedIn posts in French are written with AI. Discover the dangers of this standardization and how to preserve authenticity on LinkedIn in 2025.
In 2024, the LinkedIn landscape was turned upside down by a disturbing revelation: 61 % of French posts on this professional platform are partially or entirely written with artificial intelligence tools. This figure, based on an analysis of 20,000 publications by Influence Metrics, illustrates a major trend that raises as many questions as it fascinates. While AI promises speed and efficiency, it also raises major concerns about the creativity, authenticity and reliability of content.
The ubiquity of AI: a global phenomenon
France is not alone in this automation race. A study carried out in the United States at the end of 2024 shows that the use of generative tools such as ChatGPT or Jasper jumped by 189 % in one year. These tools enable millions of users to produce texts optimized for the algorithm, but often disconnected from any originality or personalization.
Users are adopting these tools to boost productivity, but the content generated tends to become homogeneous and predictable. What's left of the human voice in this whirlwind of automation?
Why is AI so attractive on LinkedIn?
The attractiveness of AI tools is based on several advantages:
- Time-saving : Producing an engaging post now only takes a few minutes.
- Optimization SEO Generators integrate keywords to improve visibility.
- Reduced cost : A subscription to an AI tool costs much less than hiring a professional copywriter.
- Accessibility Even users with little writing experience can create professional content.
However, these advantages have a downside. According to Nataniel Bahs, founder of Influence Metrics, "this standardization seriously undermines authenticity, which is nevertheless an essential lever for visibility and success on LinkedIn."
The risks of content homogenization
With 61 % of posts written by AIs, the danger is clear: a gradual loss of diversity and creativity. Publications end up looking the same, adopting similar structures and predictable turns of phrase. This homogenization makes it difficult for users to stand out or build a strong identity.
Another major problem lies in the quality of the information shared. Content generators, while effective, often favor generalities or poorly sourced content, to the detriment of in-depth reflection or real expertise. As a result, LinkedIn, once a place for exchanging ideas and sharing knowledge, risks becoming a platform saturated with banalities.
Balancing AI and human creativity
The key question remains: how to use AI without sacrificing authenticity? The answer probably lies in a hybrid approach. Rather than relying entirely on automation, users could combine AI capabilities with their own unique experience and vision.
For example:
- The AI can generate a draft or a post structure.
- The user must then personalize and enrich the content with anecdotes, real facts and personal reflections.
This collaboration could make it possible to harness the power of AI while preserving what makes good content great: a human, authentic touch.
The dangers of a booming market
With the explosion in the use of AI, a parallel market has developed, offering training or tools promising to "boost" online presence through content generators. But, according to Influence Metrics, not all of these offers are reliable. Some platforms simply wrap free features like ChatGPT in a paid interface, misleading users.
What's more, some tools claim to offer miracle solutions for quickly developing a LinkedIn account, but their excessive use could quickly be detected by the algorithm, leading to a decrease in post reach or even sanctions.
The future of LinkedIn content: what strategy to adopt in 2025?
As AI tools evolve, it's likely that their use will become even more sophisticated. However, to maintain an effective strategy on LinkedIn, users need to focus on three essential elements:
- Authenticity : Prioritize posts that reflect real experience or expertise.
- Commitment : Interacting with your audience to create a real bond.
- Creativity Introducing new and surprising perspectives, even in standard formats.
Towards an AI-dominated LinkedIn?
Artificial intelligence is profoundly transforming LinkedIn, offering both opportunities and challenges. Users will have to learn to navigate in this universe where authenticity and automation coexist. The challenge is enormous, but those who strike the right balance between technology and human creativity will come out on top.