Find out how to achieve Instagram certification in 2025. Blue badge, criteria, key steps... Everything to boost your credibility and visibility on Instagram
Achieving Instagram certification in 2025 is a powerful lever for boosting your credibility and visibility on one of the most influential social platforms. This famous blue badge is now essential to stand out in an increasingly competitive digital environment. Find out more about the criteria, steps and secrets involved in earning this essential recognition.
What does it mean to be certified on Instagram in 2025?
Being certified on Instagram means receiving a blue badge next to your profile name, proof that your account is authentic and verified. This badge guarantees that the account belongs to a brand, a celebrity, a company or an organization. influencer or a public figure. In 2025, it remains an essential tool for asserting your identity and protecting yourself from fake accounts.
The benefits of Instagram certification in 2025
1. Enhanced credibility
The blue badge attests to the authenticity of your account, reassuring your subscribers and reinforcing their trust. Users are more inclined to interact with a brand or personality they perceive as serious and reliable.
2. Increased visibility
Certified accounts enjoy greater visibility in search results on Instagram. Whether typing in your name or associated keywords, your profile will appear at the top, giving you a strategic advantage in capturing the attention of new followers.
3. Protection against usurpation
The blue badge protects you from fake accounts by proving that you are the only official representative of your brand or public identity.
Criteria for Instagram certification in 2025
Contrary to what you might think, the number of subscribers is not a determining factor to obtain certification. However, certain requirements remain unavoidable:
| Criteria | Details |
|---|---|
| Authenticity | Your account must represent a real person or a legitimate brand. |
| Uniqueness | Only one account can be certified per entity or individual. |
| Complete profile | Photo, bio and regular activity are mandatory. |
| Account publicity | Only public accounts are eligible for certification. |
| Compliance | Compliance with EU directives and conditions of use. |
In addition, Instagram requires that you prove your reputation from credible sources. Sponsored or paid content is not taken into account in the evaluation.
Steps to apply for Instagram certification in 2025
1. Access parameters
Open the Instagram app from your smartphone (certification cannot be requested on a computer). Go to your profile, click on the three lines at top right, then on Parameters. Then select Account and look for the Request verification.
2. Fill in the form
The form is divided into two parts:
- Authentication :
Enter your user name, your full name and provide proof of identity or an official document attesting to the existence of your company. - Notoriety :
- Indicate the category of your account (e.g. music, sports, fashion, business).
- Mention the region or country where you are best known.
- Add links to press articles, mentions on other social networks, or any other content that proves your public reputation.
3. Submit your request
Once you have completed the form, click on Send. Instagram will take up to 30 days to review your request. You will receive notification of their decision.
Mistakes to avoid if you want to be Instagram-certified in 2025
- Apply for certification more than once If your first application is rejected, be sure to correct the weak points before trying again.
- Incomplete profiles : A missing bio, profile photo or lack of activity may result in rejection.
- Violation of terms of use Even after you've earned your badge, any breach of the rules may result in the loss of your certification.
Why wait? Apply now!
Achieving Instagram certification in 2025 is a real gas pedal for your brand or career. With enhanced credibility, optimized visibility and protection against impersonators, the blue badge is an opportunity not to be missed.
Have you ever considered having your account certified? Don't hesitate Contact us if you need help.