Every year, Pinterest unveils its predictions for future trends, and 2025 is no exception. Based on an in-depth analysis of the searches of its 537 million monthly users, the report Pinterest Predicts highlights the "moments, aesthetics and trends" that will dominate the year.
These insights, invaluable for marketing professionals and content creators, reveal the aspirations of Generation Z, Millennials, and Boomers. Here's a detailed look at the trends to watch in beauty, fashion, cooking, home décor and more.
Tendance Beauté
Auradieuse: luminous, spiritual make-up
Visit make-up halo has been named the top trend of the year. With an increase in searches such as "multicolored eye make-up" (+365 %) and "golden aura" (+75 %), this style highlights a quest for creativity and inner connection.
- How to adopt it? Apply vibrant eyeshadows, play with gradients and create an aura effect around the eyes.
- Bonus tip : Combine this aesthetic with '80s makeup for a retro-modern mix.
Ma sorcière bien iodée: a mystical marine beauty
Immerse yourself in the dark mermaid world with deep make-upThe trend is particularly appealing to Gen Z and Millennials. The trend is particularly appealing to Gen Z and Millennials, with +695 % searches for "dark mermaid make-up".
- Looks to test Choose sea-effect nails or wavy hair to embody this aesthetic.
- Why does it work? This style evokes mystery and elegance, perfect for your parties or networking content.
Trend Celebrations
Rococo is not dead: the return of Baroque opulence
Weddings and parties in 2025 will be adorned with corsets, ornate table runners and rococo cakes, with a +5465 % increase in searches for rococo outfits.
- Decoration Add luxurious elements such as chandeliers and embroidered fabrics for a sumptuous effect.
- Fashion ideas Structured corsets and sophisticated dresses are a must for this trend.
Offbeat dinners: tables transformed into works of art
Extravagant dinners take center stage with gravity-defying centerpieces and flowers in surrealist colors. This aesthetic, inspired by Salvador Dalí, displays +70 % of research for "modern surrealism".
- Get inspired Use unexpected objects for your table decorations, such as strawberries or bold floral arrangements.
- To remember : Mix modern and classic elements to surprise your guests.
Cross-functional trends
Cerise mania: a touch of ruby in all areas
From decor to cocktails, color is the key cherry red with +325 % increase for research.
- Decoration ideas : Transform a bedroom with red accents and cherry objects for a bold ambience.
- The kitchen Revisit the martini with a cherry twist for your receptions.
Château-core: medieval aesthetics revisited
Gothic and medieval styles make a comeback, with gowns, antique jewelry and castle plans featured (+110 % for "medieval").
- For your outfits : Adopt medieval blue dresses or chain mail necklaces.
- Interior design : Opt for elements of château-core architecture for a regal effect.
Entertainment Trends
Player One: personalized avatars and digital creativity
In 2025, customize your avatars with made-to-measure clothes, accessories and hairstyles. Searches for "codes for cute outfits" increase by +100 %, reflecting players' enthusiasm for these options.
- Why is this trendy? These avatars let you express your style while staying connected to gaming culture.
- Board : Integrate these customizations into your content to attract more young public and creative.
Fashion trends
Double je: the art of coordinated outfits
Matching outfits dominate festivals and events, with an increase of +80 % for "matching couple tops".
- Practical ideas Match your outfits with accessories such as bracelets or matching bags.
- Why does it work? This creates an impactful visual effect, ideal for Instagram photos.
Bike ère: the return of biker style
Leather jackets and biker boots are becoming a must-have, with an increase of +445 % in related searches.
- Look to try Pair lace skirts with biker pieces for a bold contrast.
- Deco bonus Accessories like slouchy bags are the perfect complement to this style.
Tendance Maison
Prime aux primaires: a playful and colorful decor
Primary colors and handmade designs transform interiors into artistic spaces.
- DIY Personalize your walls with colorful borders or paint your furniture for a unique interior.
- Decorating tips Leave room for imperfection for an authentic, lively touch.
FAQ: your questions about Pinterest Predicts 2025 trends
-
What is Pinterest Predicts?
An annual report highlighting emerging trends for the coming year, based on analysis of user searches. -
How can I incorporate halo make-up into my daily routine?
Opt for colorful shadows and play with gradients for a vibrant effect. -
What are the star colors of 2025?
Cherry red, gold and seabed-inspired hues. -
How to adopt the rococo trend?
Choose opulent accessories and baroque decorative elements. -
What is the Château-core style?
A gothic and medieval aesthetic integrating antique jewelry and historic architectural elements. -
Why is biker style making a comeback?
Its bold, functional look appeals to both Gen Z and Boomers. -
How to organize a surreal evening?
Use original centerpieces and vibrant colors to surprise your guests. -
What are the essentials for a biker look?
Boots, leather jackets and slouchy bags are a must. -
Maximalism in interior design: for whom?
For those who like to mix bold patterns and vibrant colors. -
How can influencers capitalize on these trends?
By integrating them into their visual content to capture attention and expand their audience.
In 2025, let yourself be inspired by these trends to transform your everyday life and stand out, whether in your looks, your home or your online publications.
You are an influencer and you would like to collaborate with a brand for a influencer marketing campaign ?
Contact us via our ValueYourNetwork instagram account so that we can offer you influencer marketing with our partner brands!