To have optimized visuals and videos for each social network is essential to guarantee an optimal user experience and perfect display. A poorly sized image can be cropped, out of focus, or even blurred, negatively impacting engagement and visibility. In 2025, social networks continue to evolveand their requirements in terms of image and video formats.
This comprehensive guide provides you with ideal dimensions for every platform Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest and Snapchat. Whether you're a community manager, content creator or company, this guide will be your essential reference.
Facebook: sizes to respect for perfect display
Facebook remains a major player despite the rise of other platforms such as Instagram and TikTok. Its algorithm favors high-quality, well-sized visuals.
Images
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Profile picture 180 x 180 px (displayed at 170 x 170 px on desktop)
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Cover photo 820 x 312 px (desktop) and 640 x 360 px (mobile)
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Image in a post 1200 x 630 px
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Image for a shared link 1200 x 630 px
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Image for stories 1080 x 1920 px
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Image for advertising 1200 x 628 px
Videos
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Cover video 820 x 462 px (20-90 sec)
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Square video (feed) 1080 x 1080 px (1:1)
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Horizontal video 1280 x 720 px (16:9)
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Vertical video (stories, Reels) 1080 x 1920 px (9:16)
Instagram: the benchmark for visual content
Instagram focuses on high-quality visualsand respecting dimensions is essential to maximize engagement.
Images
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Profile picture 320 x 320 px
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Square image 1080 x 1080 px (1:1)
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Landscape image 1080 x 566 px (1.91:1)
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Portrait image 1080 x 1350 px (4:5)
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Stories and Reels 1080 x 1920 px
Videos
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Video post 1080 x 1080 px or 1080 x 1350 px
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Reels 1080 x 1920 px (9:16, max 90 sec)
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IGTV and long videos 1080 x 1920 px
X (Twitter): a platform in transition
X (formerly Twitter) continues to evolve, but the impact of images and videos remains central.
Images
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Profile picture : 400 x 400 px
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Banner 1500 x 500 px
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Image in a tweet 1600 x 900 px (16:9)
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Square image 1080 x 1080 px (1:1)
Videos
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Square video 1080 x 1080 px (1:1, max 140 sec)
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Horizontal video 1280 x 720 px
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Vertical video 1080 x 1920 px
LinkedIn: the professional platform adapts
LinkedIn has become a genuine social networkwhere visual content plays an increasingly important role.
Images
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Profile picture : 400 x 400 px
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Personal banner 1584 x 396 px
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Corporate banner 1128 x 191 px
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Image of a post 1200 x 627 px
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Stories 1080 x 1920 px
Videos
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Video in a post 1080 x 1080 px (1:1)
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Vertical video 1080 x 1920 px
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Horizontal video 1920 x 1080 px
TikTok: the king of short videos
TikTok continues to dominate the market for short, engaging videos. Respecting formats is crucial to maximizing virality.
Images
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Profile picture : 200 x 200 px
Videos
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Standard video 1080 x 1920 px (9:16)
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Video landscape 1280 x 720 px (less recommended)
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Video thumbnail 1080 x 1920 px
YouTube: the essential video platform
YouTube is the the world's second-largest search engineThe quality of visuals plays a crucial role in click-through rates and engagement.
Images
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Profile picture 800 x 800 px
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Banner 2560 x 1440 px
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Video thumbnail 1280 x 720 px
Videos
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Standard video (16:9) 1920 x 1080 px
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Video Shorts (9:16) 1080 x 1920 px
Pinterest: the visual search engine
Pinterest is a platform focused on discovery where optimizing visuals is essential for visibility.
Images
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Profile picture : 165 x 165 px
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Post image 1000 x 1500 px (2:3)
Videos
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Standard video 1080 x 1920 px (9:16)
Snapchat: still present despite the competition
Snapchat remains popular, although TikTok has taken a large share of its audience.
Images
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Profile picture 320 x 320 px
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Stories and ads 1080 x 1920 px
Videos
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Standard video 1080 x 1920 px (9:16)
What you need to remember
Visit 2025, optimizing visuals and videos for social networks is more essential than ever. Respect recommended sizes allows you to avoid cropped visuals, poorly framed videos and uninviting publications. Right-sized content maximizes your visibility and audience engagement.
Always test your visuals before publication to guarantee perfect rendering on mobile and desktop. Adapt your formats to the trends of each platform and ensure effective, high-impact communication.
ValueYourNetworkan expert in influence marketing since 2016, supports brands in the creation and management of their social network campaigns. We use our expertise to help our customers maximize their online impact, contact us!