Did you know that Telegram is on the verge of reaching one billion users and becoming one of the world's most influential social platforms? More than just a messaging service, it surpasses LinkedIn and Threads on major topics such as brands, information and even financial education. Discover the 5 trends that will make Telegram a must-have in 2024.
Telegramthe secure messaging service founded by Pavel Durov, continues to make waves in 2024. With almost a billion users, it has established itself as a key player in social networking, rivalling giants such as X (formerly Twitter)Threads or TikTok. Telegram is redefining the codes of social networking in 2024, and here's why you can't miss out on this digital revolution.
A look back at the 5 major trends shaping Telegram usage today.
Trend 1: Brands make their presence felt on Telegram
Telegram, long associated with the cybersecurity and OSINTis becoming a discussion forum for major brands. Contrary to its initial reputation, this platform captures the attention of users across various domains, including lifestyle.
Brands at the heart of conversations
Companies such as Louis Vuitton illustrate this trend. The luxury home is mentioned 6,000 times a month on Telegram, surpassing even LinkedIn by 44 % in terms of publications. This statistic shows that Telegram is no longer just a discreet tool, but a benchmark platform for brand mentions.
Telegram: a key player in social media
With this dynamic, Telegram is positioned among the major social networksrivaling TikTok and Instagram. Brands are starting to use it to monitor their reputation and interact with their audiences.
Trend 2: Telegram becomes a serious alternative to X for information
Telegram isn't limited to personal conversations or small groups. In 2024, it became a a true competitor to X for discussions on current affairs.
A spectacular rise in mentions
Since January 2024, Telegram has been mentioned 207 million timesor twice as much as in 2023. This craze reflects its growing adoption as a information channel.
A central news network
About 30 % of exchanges on Telegram concern topical issues, whether local, national or international. Visit traditional and alternative media also use the platform to distribute their information, consolidating its position as a major player in content distribution.
Trend 3: Entertainment overtakes tech and crypto
While Telegram is often perceived as a tool for specialized discussions (tech or crypto), the entertainment now dominates trade.
Growing interest in cultural content
With 28 % discussionsEntertainment is the most active category on Telegram. Users share recommendations for series, films and movie reviews. These exchanges generate more than 1.4 billion viewsThis brings Telegram closer to networks like TikTok, where cultural content is also king.
Passionate communities
As on other platforms, Telegram hosts enthusiast communities who lead discussions and share their discoveries. These spaces open up opportunities for brands and designers looking to reach a targeted audience.
Trend 4: A platform favored by activists
Telegram has become a strategic location for activists and social mobilization. Its confidentiality and functionalities make it easy to organize and disseminate critical messages.
A measurable impact on brands and governments
Activist discussions on Telegram don't remain confined to the platform: they influence perceptions and decisions on a wider scale.
- Campaigns against TotalEnergies have prompted public debate and increased media coverage.
- Calls to boycott certain brands or companies spread rapidly, affecting their image and sometimes their bottom line.
A space protected from censorship
Unlike other platforms such as X or Instagram, Telegram is renowned for its non-intervention policy in published content, provided it complies with local laws. This approach attracts activists who fear censorship or banishment on other social networks.
- From environmental groupssuch that Earth shakingTelegram is used to denounce controversial projects or coordinate campaigns against companies.
- Pro-democracy movements in Hong Kong, Iran and Russia have also used the platform to escape government surveillance.
Global reach for militant messages
Telegram allows you to reach an international audience thanks to its multilingual public channels and its accessibility in regions where other platforms are restricted. This allows :
- To give a global visibility to local struggles.
- From connecting activists from different regions to exchange ideas and strategies.
The power of anonymity
Anonymity is a major asset for Telegram. Users can express themselves freely without having to reveal their identity, which is crucial for :
- All activists in authoritarian regimeswhere surveillance and repression are commonplace.
- All whistleblowers who want to expose injustice while protecting themselves.
Trend 5: Financial education finds its place on Telegram
Telegram is also establishing itself as a platform for thelearning and financial education. Here, experts share their advice and analysis on a variety of topics, including cryptocurrencies.
Crypto at the heart of discussions
More 10 % of exchanges on Telegram about cryptocurrencies. Specialized channels provide information on Bitcoinand investment tips, racking up millions of views.
An educational alternative
Telegram becomes an alternative to TikTok or YouTube for thee-learningparticularly in finance and economics. Users are looking for quality content and in-depth discussions, often absent on other platforms.
Telegram, a key player in a rapidly changing digital landscape
Visit Telegram's rapid growth is set against a global backdrop of increasing accelerated adoption of digital technologies. According to the October 2024 report by We Are Social and Meltwaterover 5.75 billion people now use cell phones, which is more than 70 % of the world's population. This progression, accompanied by the rise of social platforms, is reshaping the dynamics of the sector.
At the same time, competitors such as Threads are also on the rise. With over 250 million usersThe application seems ready to compete with the established leaders, although its model is still based on business strategies that are often criticized.
Faced with this evolution, Telegram retains a unique advantage: its commitment to data confidentiality and thelack of advertisingthat appeal to users weary of the aggressive approaches of other platforms. With a clear focus on billion monthly active usersTelegram is establishing itself not just as an alternative, but as a key player in the future of social networking.
In a constantly evolving ecosystem, Telegram doesn't just follow trends: it redefines them. And with its strategic positioning and values, the platform looks set to dominate a digital landscape in the throes of transformation.
Telegram is no longer limited to its role as a secure messaging service. It's asserting itself as a versatile platform, hosting discussions on brands, news, entertainment and more. In 2024, Telegram establishes itself as a serious competitor traditional social networks, attracting brands, activists and finance enthusiasts alike.
Telegram, long criticized for its links to activism and cybersecurity, is now becoming one of the most influential social networks, surpassing even some of the giants in the branding and entertainment arena. Whether you're a company looking to monitor your reputation, or a user looking for new communities, Telegram offers a unique and constantly evolving space.
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