Instagram penalizes 5 types of posts: videos with watermarks, copied content, Reels that are too long... Find out how to avoid these mistakes and maximize your visibility!
As content creators, we know that every post on Instagram must capture attention while respecting the criteria imposed by the algorithm. If you're looking to maximize your reach on this social network, it's essential to know what practices to avoid. Recently, Instagram, via its official account @instagramforbusinesshas revealed the types of posts that can limit your visibility.
Five mistakes to avoid if you don't want to be penalized by the platform.
Watermarked videos: a practice to be avoided
Adding a watermark to your videos, especially one from a third-party application such as TikTokis one of the practices most severely penalized by Instagram. Adam Mosseri, CEO of Instagram, confirmed that content with a third-party logo would be less recommended in the Explore tab or in suggestions. This decision is intended to encourage the creation of original content on the platform. However, a company logo is not subject to this restriction. To avoid this sanction, make sure you export your videos without a watermark before sharing them on Instagram.
Copied or republished content: value originality
Instagram values original creations above all else. Content that is copied or directly republished, without creative modification or addition, is quickly detected and penalized. The algorithm favors unique and authentic publications. If you like to republish content, transform it by adding a personal touch, such as using tools like Remix or collaboration mode. These options allow you to personalize your publications while respecting the platform's rules.
Reels over 90 seconds: keep it short
Instagram Reels are designed to capture attention in a limited time. The platform recommends a maximum length of 90 seconds for videos aimed at users who don't yet follow you. Shorter videos, ideally between 30 and 90 seconds, are more likely to be highlighted in recommendations. Make sure you follow these guidelines to optimize the reach of your Reels, while remaining engaging and creative.
Commitment bait: a counter-productive strategy
Artificially encouraging users to interact with your posts can be tempting, but it can cost you. Instagram actively fights against engagement bait, such as explicit calls to share or comment to unlock content. While encouraging interaction is allowed, it's crucial to do so authentically and naturally. Prefer a subtle call to action, like asking your followers to share your post with a friend if they find it useful or inspiring.
Zero tolerance for content that does not comply with guidelines
Instagram has a strict policy regarding content that violates its community guidelines. Any content deemed inappropriate, whether it involves violence, explicit sexuality or the promotion of regulated products, will be immediately excluded from recommendation systems. This also includes sensitive topics such as self-harm and eating disorders. Respecting these rules is essential to maintaining the visibility and credibility of your account.
How to optimize your content for Instagram
Now that you know the mistakes to avoid, here are a few tips to maximize the reach of your publications:
- Invest in creative tools Watermark-free video and photo editing applications allow you to produce professional, original content.
- Use Instagram features Options such as Remix, Collaboration and integrated effects help you personalize your publications while staying on track.
- Keep it short and to the point Prefer short, punchy videos, with engaging captions that captivate your audience from the very first seconds.
- Analyze your performance Use the designer dashboard to monitor statistics and adjust your strategy.
What you need to remember
Above all, Instagram favors authenticity and creativity. Avoiding penalized practices, such as using watermarks or engagement bait, is essential to maximizing your visibility. By following these tips, you can not only avoid algorithmic penalties, but also build an engaged and loyal community.
And you, what are your best practices for optimizing your posts on Instagram? Share your tips in the comments!