Visit influencer marketing has become an indispensable pillar for brands wishing to connect with their audience in an authentic and effective way. But did you know that behind this strategy lie numbers that make you dizzy?
Here are some facts and figures about influencer marketing that will amaze you, while demonstrating why this method is essential for your brand.
Influencer marketing: an impressive return on investment
Undeniable profitability
Did you know that every dollar invested in influencer marketing generates 6.50 $ in revenue ? This exceptional return on investment explains why so many companies are adopting this strategy to boost their brand awareness and sales.
A powerful vector for brand discovery
According to statistics, 41 % of consumers discover a new brand or product every week thanks to a influencer. And more, 87 % of consumers say they were inspired to buy a product after seeing it on an influencer's website. This power to inspire puts influencer marketing at the heart of purchasing decisions.
Top 4 influencer marketing platforms
Social networks are the pillars of influencer marketing, offering a wide range of opportunities to reach specific audiences.
YouTube: the 2nd most frequented search engine
- 90 % of Internet users discover new brands via YouTube videos.
- 55 % of marketers consider YouTube to be their primary video channel.
- Popular formats include vlogs and review tutorials.
- With 2 billion active usersYouTube continues to innovate with YouTube Shorts, a feature that rivals TikTok and Instagram Reels.
- 56 % of marketers say YouTube videos are particularly effective at engaging their audience.
Instagram: marketers' favorite
- 67 % of brands use Instagram for influencer marketing.
- Features like IGTV and Stories propel influencers.
- 79 % influencer campaigns are launched on this platform.
- Growth of 34 % publications by Generation Z (18-24 year-olds) reinforces its appeal.
- 96 % of marketers adopt Instagram to establish influencer partnerships.
- 81 % of Internet users search for products and services via Instagram, and 55 % will make a purchase after seeing a post.
TikTok: the rise to power
- TikTok brings together 1 billion monthly active usersalthough it only appeared in 2016.
- 45 % of marketers integrate TikTok into their campaigns.
- An increase of 130 % of sponsors on the platform illustrates its growth.
- All micro-influencers generate an impressive engagement rate of 17,96 %against 4,96 % for better-known influencers.
- TikTok has seen its number of influencers increase significantly, from 35 528 à 106 104 this year.
Twitch: livestreaming that works
- Twitch attracts 30 million visitors with authentic, interactive content.
- Subscribers respond in real time, increasing engagement.
- Influencers use this platform to test and comment on products live.
- The Twitch community has grown from 9,990 to 36,663 influencers in one year.
- 6 % of marketing professionals consider it a strategic channel.
The key role of influencers in the fashion industry
An undeniable influence
In the fashion industry, influencer marketing is responsible for 86 % of the total media value of the 30 biggest fashion brands. Collaborations with influencers enable brands to establish authentic links with their consumers and differentiate themselves in a competitive market.
Insights on the beauty industry
A sector shaped by influencers
Influencer marketing has transformed the beauty industry:
- 67 % of beauty product buyers consult influencer reviews to discover new products.
- 49 % of consumers rely on their recommendations to make a purchasing decision.
- Two-thirds of Generation Z are ready to buy beauty products directly via social networks.
A committed community
With 62 % of women who follow at least one beauty influencer, brands have a unique opportunity to speak directly to their target audience on social networks, where engagement is highest.
Influence marketing in the food industry
Visual impact
When it comes to food, the adage "we eat first with our eyes" takes on its full meaning. Influencers specializing in visual content record 94 % more commitment than those limited to texts. This underlines the importance of captivating visuals to engage consumers.
Numbers that speak for themselves
- 86 % of Millennials try a new restaurant after seeing food-related content on social networks.
- 87 % of 18-34 year-olds use social networks to discover new ideas for recipes or dishes.
- A commitment rate of 7,38 % for influencer marketing campaigns in the food industry, five times more than traditional campaigns.
Influence in the home and design sector
A decision guided by social networks
Consumers who integrate social networks into their purchasing process are 37 % more likely to buy a product related to home and design. Influencers, offering visual inspiration and practical advice, play a key role in these decisions.
Why choose influencer marketing?
The facts are clear: influencer marketing is an essential lever for reaching a targeted audience, boosting engagement and driving sales. Whether you're in fashion, beauty, food or design, this strategy offers unrivalled opportunities to interact with your consumers in an authentic way.
Need help with your campaigns?
To take advantage of these insights and implement an effective influencer marketing strategy, contact our team of experts at ValueYourNetwork. Together, we'll develop campaigns tailored to your objectives.
At ValueYourNetwork, our expertise in influencer marketing guarantees effective campaigns tailored to your needs. Don't hesitate to contact us to maximize your impact on social networks and develop customized strategies.