All brands luxury ready-to-wear are now at the heart of digital strategies, and the influence of social networks is stronger than ever! Dior, Chanel, Louis Vuitton... What are the names most mentioned by influencers ? Dive into the world of luxury and fashion.
In the world of luxury, ready-to-wear represents a market where innovation, elegance and brand awareness play a crucial role. According to the latest studies, the luxury market is expected to reach 369 billion in 2024with average annual growth of 3.22 % by 2028. This phenomenon is accompanied by the rise in power of influencers, who now shape the image and desirability of major fashion houses.
So what are the luxury ready-to-wear brands that dominate social networking sites and capture the attention of fashion fans? Let's dive into this fascinating world.
Louis Vuitton: an indelible mark on the world of luxury
Louis Vuitton excels in the world of luxury ready-to-wear brands. With its famous monogram and bold artistic collaborations (such as those with Virgil Abloh and Yayoi Kusama), the brand is making a name for itself on Instagram and TikTok.
👉 Number of interactions on social networks in 2024: 25 million
Its association with the NBA has also helped to modernize its image and reach a wider audience, combining luxury and streetwear.
Dior: the timeless icon of luxury ready-to-wear
Dior is an absolute reference among luxury ready-to-wear brands. Dior's exceptional expertise and couture DNA mean it is omnipresent on social networks. Thanks to prestigious collaborations with celebrities such as Bella Hadid and Jisoo from Blackpink, Dior maintains an essential digital presence.
👉 Number of interactions on social networks in 2024: 17.9 million
With collections that blend refinement and modernity, Dior continues to seduce lovers of haute couture and sophisticated ready-to-wear.
Gucci: eccentricity that leaves its mark
Gucci is undoubtedly the house that has most transformed the image of the luxury ready-to-wear in recent years. Its bold, exuberant style appeals to younger generations in search of more expressive luxury.
👉 Number of interactions on social networks in 2024: 8.6 million
With its extraordinary runway shows and collaborations with iconic celebrities, Gucci is constantly reinventing luxury fashion.
Tiffany & Co: jewelry and ready-to-wear on the rise
Tiffany & Co continues to seduce with its luxurious ready-to-wear and timeless accessories. The American brand, now under the aegis of LVMH, is multiplying its collaborations and strengthening its digital image.
👉 Number of interactions on social networks in 2024: 7.6 million
Cartier: timeless elegance and innovation
Cartier, synonymous with excellence and prestige, is also making its mark in the world of ready-to-wear thanks to effective digital communication and collaborations with celebrities and renowned influencers.
👉 Number of interactions on social networks in 2024: 4.7 million
Chanel: French elegance at the top of its game
It's hard to talk about luxury ready-to-wear brands without mentioning Chanel. Its strong identity, inherited from Coco Chanel, continues to make its mark. The house relies on powerful muses such as Margot Robbie and Kristen Stewart to establish its prestige.
👉 Number of interactions on social networks in 2024: 4.5 million
Prada: the Italian house that seduces the new generation
Prada is causing a stir on social networks with collections that blend modernity and avant-garde. Its ready-to-wear combines luxury and innovation, attracting a audience ever wider.
👉 Number of interactions on social networks in 2024: 4.4 million
Alexander McQueen: heritage and creativity in the service of luxury
Alexander McQueen is a brand that embodies audacity and singularity in the world of ready-to-wear. His rebellious aesthetic continues to inspire and captivate fashion enthusiasts.
👉 Number of interactions on social networks in 2024: 4.2 million
Versace: glamour and extravagance at the summit
Versace is a brand synonymous with glamour and exuberance. Its ready-to-wear is distinguished by bold designs and iconic prints that appeal to fashion lovers the world over.
👉 Number of interactions on social networks in 2024: 4.1 million
Loewe: the Spanish house on the rise
Loewe is enjoying a meteoric rise in the world of luxury ready-to-wear. Its innovative approach and modern aesthetic have earned it a place among the most influential brands.
👉 Number of interactions on social networks in 2024: 3.9 million
Asian ambassadors: the K-Pop phenomenon takes over luxury goods
K-Pop is a real trend on social networks: 1 billion messages will be published in 2024 on this subject.
Luxury brands were quick to spot the phenomenon, surrounding themselves with these faces to embody their creations.
👉 Cartier is particularly famous for its collaboration with singer THV. Verdict: 3.1 million likes on his Reel.
What you need to remember
All luxury ready-to-wear brands have been able to evolve by adapting to the new codes of digital and social networking. Today, they rely on well-orchestrated influencer campaigns to reach a wider audience and engage their communities. Dior, Chanel and Louis Vuitton largely dominate the ranking, but more recent brands like Jacquemus are shaking up established codes.