Discover TikTok Automotive Adsthe new advertising solution that's transforming automotive sales. Increase your engagement, optimize your ROI and reach actively searching buyers with TikTok's immersive formats.
Digitalization is transforming every aspect of our daily lives, and the automotive industry is no exception. Buying a vehicle is a complex process, requiring months of research and a highly personalized customer experience. It's against this backdrop that TikTok Automotive Ads enters the scene, offering advertisers in the automotive sector a revolutionary solution for reaching their audience with precision and efficiency. With the rise of e-commerce and the evolution of purchasing behavior, this innovation marks a turning point in digital advertising. But what is TikTok Automotive Ads and why should you integrate it into your marketing strategy? Find out everything you need to know.
The challenge of automotive advertising in the digital age
Automotive brands and dealers face several major challenges in their quest to acquire customers:
- A long and complex purchasing pathwith decision cycles that can last months.
- The need for ultra-personalized marketingEach buyer has his or her own specific criteria for choosing a vehicle.
- A commitment that's hard to maintain on various digital platforms.
- Declining advertising performance on traditional platforms where saturation is high.
In this context, TikTok Automotive Ads offers a powerful alternative, combining a personalized approach with total immersion in an ecosystem where consumers are spending more and more time.
TikTok Automotive Ads: a new approach to automotive marketing
TikTok Automotive Ads is an innovative advertising solution that uses a catalog system to present vehicles to users based on their preferences and online activity. This approach optimizes the connection between consumers and the most relevant automotive offers.
Two advertising formats are available:
- Video + Product Card : Combines immersive video with personalized product sheets, enabling users to discover and buy vehicles in just a few clicks.
- Multi-link Carousel Card For brands that don't want to use videos, this format showcases vehicles via interactive images taken directly from the catalog.
With these formats, TikTok makes the car-buying experience more fluid and engaging.
Types of TikTok Automotive Ads
TikTok Automotive Ads comes in two main categories:
- Inventory Ads Ideal for dealers and marketplaces, this format promotes specific vehicles (VINs). It offers simplified inventory management and targeted ads to attract serious buyers.
- Model Ads : Aimed at carmakers (OEMs), this format highlights specific models and offers, with a focus on awareness and conversion.
These formats can be adapted to the specific needs of different players in the automotive market.
Why is TikTok Automotive Ads a revolution?
1. An engaged audience ready to buy
With nearly 37 % of TikTok users actively looking for a vehicleTikTok is positioning itself as a strategic channel for automotive advertisers. Unlike traditional networks, where consumers are often passive in the face of advertising, TikTok encourages interaction and discovery.
2. Advanced personalization thanks to AI
TikTok Automotive Ads uses advanced optimization models to match the right ads to the right audiences. The algorithm analyzes user interest signals (engagement with automotive content, interactions with similar ads, etc.) to deliver relevant ads.
3. Optimized return on investment
Tests carried out on TikTok Automotive Ads show exceptional performance:
- 41 % reduction in cost per acquisition (CPA) compared with traditional advertising formats.
- 51 % last-click reduction CPA compared to other shopping on TikTok.
- A more than 40 % increase in overall performance campaigns after one month's use.
4. Simplified management for advertisers
With its fast, intuitive configuration, TikTok Automotive Ads makes it easy to set up high-performance campaigns without requiring extensive technical resources. Visit catalog manager provides detailed performance monitoring and real-time optimization.
Concrete results for brands and dealers
Peugeot's success with TikTok Automotive Ads
Peugeot recently tested TikTok Automotive Ads and observed a 95 % improvement in cost per committed session (CPES) compared to their usual benchmarks. According to Zoe Peacock, Head of Brand Communications & Experience at Peugeot UKTikTok has become the the best platform for optimizing advertising performance.
Impact on dealers
Turnkey Marketing, an agency specializing in automotive marketing, used TikTok Automotive Ads for its dealership clients and saw a significant increase in traffic and conversions. Drake Baerresen, VP Sales & CMO, Turnkey MarketingHe emphasized that these ads make it possible to effectively target actively searching buyers, while reducing marketing costs.
How can you integrate TikTok Automotive Ads into your strategy?
- Download your vehicle catalog on TikTok to enable precise matching with interested users.
- Configure your data connections (web events, pixels, etc.) to optimize ad distribution.
- Choose your advertising format (Video + Product Card or Multi-link Carousel Card).
- Launch your campaign and track performance via the catalog manager.
- Adjust your strategy based on results to maximize your return on investment.
The future of car advertising is on TikTok
With changing buying habits and the growing power of social networks, TikTok Automotive Ads provides essential leverage for automotive brands and dealerships. By combining personalization, engagement and performance, these new solutions offer unprecedented opportunities to effectively reach potential buyers.
If you want to take advantage of this innovation to boost your visibility and sales, it's time to integrate TikTok Automotive Ads to your marketing strategy.
ValueYourNetworkan expert in influence marketing since 2016, helps you optimize your advertising campaigns to maximize your impact on TikTok and other social platforms. Contact us today to propel your brand into the new age. digital marketing intelligent!