Find out why influencer marketing is the future of digital campaigns: 11 times higher ROI, greater trust and concrete results.
You can't imagine how much influencer marketing can boost your marketing results. Discover its 3 main advantages.
Digital marketing is constantly evolving, but with this progress comes new challenges.
You may have noticed that :
- Consumers no longer trust traditional advertising.
- Ad blockers hamper the effectiveness of digital campaigns.
- Advertising costs are skyrocketing, making certain channels less profitable.
That's where influencer marketing comes in, a strategy that can generate a return on investment (ROI) 11 times higher than traditional marketing channels. Here's why you should seriously consider integrating influencer marketing into your strategy.
1/ Influencer marketing: a unique lever of trust
Today's consumers are skeptical of advertising. Only 4 % of them believe in traditional advertising, and 96 % don't trust them. Consumers prefer to rely on honest, spontaneous reviews, often provided by other users or influencers.
Influencers establish a genuine connection with their audience, making them credible and trustworthy. The fact is, 63 % consumers say they trust influencer recommendations more than brand messages.
Why?
Because influencers inspire, guide and, often, resemble their followers. Even when it comes to sponsored collaborations, audiences are willing to listen to their recommendations. This bond of trust, often lacking in traditional advertising, makes all the difference.
2/ Influencer marketing: the answer to ad blockers
With the explosion of ad blockers (used by 42.7 % of worldwide Internet users), it's becoming increasingly difficult for brands to reach their target audience. These tools allow users to browse the Internet without interruption, but they render traditional advertising ineffective.
Influencer marketing gets around this problem. Unlike intrusive advertising, influencers are voluntarily followed by their audiences, who actively seek out their content. This type of content is perceived as natural and not forced, which greatly increases the chances of engagement.
What's more, for every euro spent on influencer marketing, companies generate on average 5.20 incomeproving that this strategy is not only effective, but also profitable.
3/ Influencer marketing: a solution to rising advertising costs
The cost of advertising on social platforms is rising all the time, due to stiff competition. However, influencer marketing offers an alternative. By collaborating with relevant influencers, brands can reach an engaged audience without the need for costly campaigns.
All partnerships Long-term collaborations with influencers help maintain your brand's visibility among their audience. These regular collaborations create natural recognition and increase the chances of conversion.
An efficient conversion tunnel thanks to influencer content
- Contents Consumers need to see a product on average 7 times before making a purchasing decision.
- Notoriety Influencer campaigns make brands memorable and sought-after.
- Gentle conversions The audience subscribes to your networks, downloads your guides or signs up for your newsletter.
- Sales : The trust we've built up translates into concrete purchases.
Why start today?
Influencer marketing is a proven strategy that overcomes the challenges of traditional advertising channels. By building trust, bypassing ad blockers and offering targeted exposure at lower cost, it is establishing itself as a must-have method for modern businesses.
Ready to take the plunge?
If you want to adopt a winning strategy and see concrete results, don't hesitate to contact us. to contact us to find out about the many possibilities offered by influencer marketing.