Find out how Reddit, the platform for engaged and targeted communities, is redefining influencer marketing in 2024 thanks to its authenticity and record profitability
Since its creation in 2005, Reddit has established itself as a unique platform, combining authentic discussions and passionate communities. Long in the shadow of giants like Facebook or Instagram, Reddit is now experiencing dazzling growth and is establishing itself as a key player, particularly in influencer marketing. In 2024, its traffic increased by 47 %, and for the first time, the platform became profitable. Let's decipher why Reddit is set to become essential for brands and influencers in 2025.
Reddit: A unique platform that stands out from the crowd
Booming traffic
With over 500 million monthly active usersReddit saw its traffic explode in 2024. The keyword "Reddit" has become the sixth most searched term on Googlesurpassing well-established platforms. In October 2024, Reddit recorded a quarterly profit of $23.3 millionmarking a decisive step in its development.
Impressive value enhancement
At the time of its IPO, Reddit was valued at 6.4 billion dollars. Today, this valuation has risen to 21.25 billion dollarsThis growth reflects a solid business model and an engaged user base, attracted by the richness and quality of interactions on the platform. This growth reflects a solid business model and an engaged user base, attracted by the richness and quality of interactions on the platform.
Authentic, diverse communities
Reddit hosts more than 2.8 million subredditsReddit offers a space for in-depth conversations on a multitude of topics. Unlike other platforms saturated with ads or AI-generated content, Reddit favors authentic exchanges. Users can join niche communities such as :
- r/funny 56 million members.
- r/gaming 34 million members.
- r/memes 29 million members.
These communities enable brands to target specific audiences with remarkable precision.
Reddit: A golden opportunity for influencer marketing
A young, committed audience
Nearly 49 % of users of Reddit users are between 18 and 29 years old, a demographic highly prized by brands. On average, users spend 7 minutes and 37 seconds per session on the platform, a much higher engagement than other social networks.
With 92 million daily users, Reddit offers brands a unique opportunity to reach a loyal and receptive audience.
A space dedicated to influence marketing
Since 2015, Reddit has offered a subreddit dedicated to influencer marketing: r/InfluencerMarketing. This space enables brands, influencers and marketing experts to collaborate. It features :
- Tips for contacting and building relationships with influencers.
- Ideas for organizing effective campaigns.
- Discussions on the best platforms for different types of campaigns.
Thanks to this community, brands can find influencers aligned with their values and access valuable resources to maximize the impact of their campaigns.
Accessible micro-influencers
Reddit also makes it easier to access micro-influencers, often more engaged and authentic. On the subreddit r/InfluencerMarketingBrands can publish their requirements for specific campaigns, attracting content creators ready to collaborate.
How can you leverage Reddit for your campaigns?
1. Find relevant influencers
Reddit makes it easy to find influencers aligned with your values and message. Specific subreddits allow you to identify creators whose audience perfectly matches your targets.
2. Targeting niche communities
Subreddits offer natural audience segmentation. By joining relevant communities, brands can engage in authentic discussions and build a relationship of trust with their audience. However, it's essential to respect the rules of each community and avoid overly promotional content.
3. Create interactive content
Interactive formats, such as Ask Me Anything (AMA)are very popular on Reddit. These sessions enable brands to engage directly with their audience, answer their questions and reinforce their credibility.
4. Optimize your presence on Reddit
To maximize your impact, follow relevant subreddits and analyze content trends. Tools such as TrackReddit can alert you in real time when a keyword or mention of your brand appears, enabling you to react quickly.
Reddit: Promising global growth
Reddit isn't limiting itself to English-speaking markets. By 2025, the platform was already offering its content in five languagesincluding French, and plans to extend coverage to 30 languages by 2025. With 72 % mobile accessReddit is particularly well positioned to reach the connected, mobile generation.
Why is Reddit redefining influencer marketing?
Reddit stands out for its ability to foster authentic interactions, far removed from the standards of other social networks. With an engaged audience, targeted communities and dedicated tools, the platform offers unrivalled potential for brands seeking to establish a strong and significant presence in the digital world.
As an agency specializing in influencer marketing, ValueYourNetwork can help you design tailor-made campaigns for Reddit. Take advantage of this fast-growing platform to maximize your impact and build lasting relationships with your audience.
How many active communities and subreddits are there on Reddit?
Today, Reddit boasts more than 100,000 active communities, grouped into 2.8 million subreddits, each dedicated to a specific topic for in-depth, targeted discussion.
What are the demographics and profile of Reddit users?
49 % of Reddit users are between the ages of 18 and 29, an audience particularly prized by brands. What's more, 63.5 % of users are male, making Reddit a predominantly male site.
How many users does Reddit attract on a daily and monthly basis?
Reddit boasts 92 million daily users and hundreds of millions of monthly active users, confirming its growing popularity.
How much time do users spend on Reddit and how many pages do they consult?
Users spend an average of 7 minutes and 37 seconds per session, well above the average for a news site. Visitors consult around 5.73 pages per session, an indicator of their engagement.
What are Reddit's main uses?
78 % of users go to Reddit for entertainment topics, 43 % for news, and 17 % for discussions about companies or brands.
How many searches does Reddit record, and what percentage of them are mobile?
In January 2024, Reddit recorded 4.6 billion searches, compared with 3.4 billion a year earlier. What's more, 72 % of Reddit accesses are via mobile devices, confirming its importance for connected audiences.
Where does Reddit generate its revenue?
Currently, 82 % of the income of Reddit's revenue comes from the United States, reflecting its strong dominance of the American market.
What is Reddit's current value and who is its founder?
Reddit was valued at $6.4 billion at the time of its IPO. The company, founded by Alexis Ohanian (husband of Serena Williams), is listed on the NYSE under the ticker RDTT and is now valued at over $21.25 billion.
When and how was Reddit founded and developed?
Reddit was created in August 2005, 16 months after Facebook. In 2006, it was acquired by Condé Nast for an estimated amount of less than $20 million, before being sold back to its founders in 2011. Condé Nast retained a third of the shares until the IPO.
What are Reddit's international development plans?
Currently, Reddit posts are translated into 5 languages, including French. The platform plans to expand to 30 languages by 2025, boosting its appeal to a global audience.