For Valentine's Day 2025, discover 10 original collaborations with influencers! Jewelry, fashion, lingerie, food... These campaigns will surprise and inspire you. 💕
Visit Valentine's Day 2025 is fast approaching, and with it a wave of unprecedented collaborations between brands and influencers to seduce consumers. Every year, companies compete in ingenuity to create impactful influencer marketing campaigns, riding the wave of love and romance. Sparkling jewelry, enchanting lingerie, fashion collabs, irresistible treats and unusual experiences: influencers are the new brand ambassadors to make lovers dream. Discover the 10 most striking collaborations of this Valentine's Day 2025.
Zalando and Léna Situations celebrate love with Room 14
Zalando France struck hard for Valentine's Day 2025, teaming up with Léna Situations and her Hôtel Mahfouf brand to launch Room 14, an event-driven pop-up store in the heart of Paris. For three days, fans were able to discover an exclusive collection of 22 pieces and accessories playing on a gradient of red, black and burgundy, perfect for a bold, romantic ambiance. This collaboration fused the casual chic universe of Hôtel Mahfouf with the fashion expertise of Zalando, offering pieces accessible to all, with prices starting at 24 euros. Beyond the clothes, Room 14 has transformed the shopping into an immersive experience, including a tea room, scratch-off games and even a mock ceremony performed by an Elvis lookalike for couples or friends. With this operation, Zalando affirms its influencer marketing strategy by leveraging Léna Mahfouf's notoriety to attract new customers and reinforce its trendy, inclusive brand image.
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Moulinex bets on the Air Fryer to seduce gourmet couples
This year, Moulinex has chosen to capitalize on its love of homemade products by highlighting its Air Fryer on TikTok. The brand called on culinary influencers such as Justine Gallice and Hervé Cuisine, who shared special Valentine's Day recipes, from romantic dinners to gourmet desserts. As an added bonus, an exclusive promo code allows subscribers to purchase their equipment at a reduced price.
Air Up offers a scented Valentine's Day with Maghla and EnjoyPhoenix
The famous brand of scented water bottles, Air Up, has launched a special edition in the colors of love. To promote its product, it has teamed up with Maghla on YouTube via sponsorship of its Flippe & Go Sleep show. Influencer EnjoyPhoenix, meanwhile, unveiled a personalized box with the new gourd and fruity-flavored pods, accompanied by a promo code.
Pandora lights up love with Sananas and Jodie la Petite Frenchie
Pandora, the must-have jewelry brand, is counting on lifestyle content creators for its special Valentine's Day 2025 campaign. Among them, Sananas and Jodie La Petite Frenchie unveiled exclusive new charms and bracelets designed for the occasion. Meanwhile, Mayadorable, accompanied by her partner Jules Pedretti, took part in a glamorous shoot to celebrate love.
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Intimissimi bets on sensuality with Chloé B
Renowned Italian lingerie brand Intimissimi entrusted influencer Chloé B with the promotion of its special Valentine's Day collection. On Instagram, she unveiled red and black lace ensembles, sublimated by bouquets of red roses. A campaign combining elegance and seduction, which immediately won over her followers.
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L'Atelier d'Amaya and Noholita focus on personalized jewelry
Jewelry is an essential part of the Valentine's Day, and L'Atelier d'Amaya has understood this. The brand has collaborated with Noholitawho shared on Instagram her selection of customizable jewelryperfect for a unique gift for your partner. As a bonus, a promo code was offered to subscribers.
Calzedonia reinvents romantic tights with Carla Ginola
Details make all the difference, and Calzedonia told Carla Ginola the mission to create glamorous looks for the Valentine's Day 2025. The star attraction? Romantic tightsThese are the perfect accessories for an elegant, festive outfit.
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So Foot turns match commentaries into love songs
Visit Valentine's Day can be a real headache for soccer fans. So Foot has found the solution by launching Soccer Lover FMan innovative radio that transforms match commentary in romantic melodies thanks to artificial intelligence. For example, a spectacular goal becomes passionate flamencoand a carton rouge transforms into sensual jazz. A humorous concept that allows couples to reconciling love and passion for the game.
Pizza Hut offers heart-shaped pizzas
There's nothing like romantic dinner to celebrate Valentine's Day. This year, Pizza Hut is all about gourmet delights with the return of its Pan Coeurpizzas in the shape of heart available in limited edition from February 11 to 17. The brand offers three recipesincluding one vegetarian version created in collaboration with The Life™.
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Domino's Pizza unveils a pepperoni fragrance
For lovers of pizza, Domino's Pizza takes the concept one step further with Eau de Passiona limited edition fragrance inspired by its famous pepperoni pizza. Spicy notes, a pizza-shaped bottle and a humorous seduction campaign: an unusual concept that plays on the culinary passion.
Elsa Makeup realizes her dream with Bott and creates elegant, eco-friendly lingerie
This Valentine's Day 2025, content creator Elsa Makeup has unveiled an exceptional collaboration with Bott, a French lingerie brand renowned for its comfortable, eco-friendly pieces. Named Blossom, this exclusive collection reflects Elsa's refined and delicate universe, blending romantic aesthetics with a commitment to sustainable fashion. More than a simple collaboration, this collection is a dream come true for Elsa Makeup, who confesses she has always been fascinated by the world of lingerie. With its refined, timeless design, this campaign perfectly illustrates the alliance between influence marketing and craftsmanship, proving that fashion can be chic, responsible and inspiring all at the same time. The pieces are available on the Bott lingerie website, with an exclusive promo code shared by the influencer.
What you need to remember
Valentine's Day 2025 is a real boon for brands looking to stand out from the crowd with original collaborations. From personalized jewelry to heart-shaped pizza and romantic tights, every brand finds a unique way to engage its community thanks to influencers. This strategy not only boosts product visibility, but also creates a genuine emotional connection with consumers.
So, which of these Valentine's Day 2025 collaborations appeals most to you? Share your opinion in the comments and tell us which is your favorite this year!
This article was written in partnership with ValueYourNetwork, influencer marketing experts since 2016, who help brands create high-performance campaigns on social networks.