Get more views on TikTok with these 15 effective strategies! Discover how to optimize your content and boost your audience today.
TikTok has become an essential playground for designers, brands and influencers. But getting more views on TikTok isn't always easy. With millions of videos posted every day, it takes a well-thought-out strategy to stand out from the crowd. Fortunately, there are proven techniques for maximizing your visibility and boosting your statistics.
Discover in this article the 15 tried-and-tested strategies to get more views on TikTok.
Understanding what a view is on TikTok
Before diving into strategies for getting more views on TikTok, it's essential to understand how views are counted. On TikTok, a view is recorded as soon as a user views at least one second of your video. If a viewer watches several times, each viewing is counted, increasing your total number of views.
If you monetize your content with the TikTok Creator Fundonly qualified views (at least five seconds of viewing) are taken into account to generate revenue.
Does TikTok pay for views?
Contrary to popular belief, TikTok does not automatically pay for each view. Thanks to the TikTok Creator Fund, creators can earn between 0.02 and 0.04 cents per 1,000 views. In other words, to earn $100, you need to accumulate several million views.
Why are views important on TikTok?
The more views your video gets, the more prominence the TikTok algorithm gives it in recommendations and on the TikTok page. "Pour Toi. This means that every view counts and can open the door to exponential growth. More views also lead to more interactions (likes, shares, comments), which boosts your global visibility.
15 strategies to get more views on TikTok
1. Use strategic hashtags
Hashtags are essential for SEO on TikTok. Add popular hashtags and relevant related to your content. A few tips:
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Take inspiration from the hashtags used by your competitors.
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See section Trends to see popular hashtags.
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Mix niche and high-audience hashtags (#PourToi, #Viral, #TikTokTrends).
2. Create a series of videos
If a video works well, create a multi-part sequel. TikTok even lets you group these videos into playlistsmaking it easy to engage your audience.
3. Add trendy music or sound
Audio plays a key role on TikTok. Use viral music and trendy sound effects to maximize your visibility.
4. Follow the latest trends
TikTok evolves quickly. If a trend explodes, create related content before it becomes obsolete.
5. Tailor your content to your target audience
Identify your audience and tailor your videos to their expectations. Use the TikTok Analytics to see which type of content works best.
6. Post at the right time
Posting times have a strong influence on a video's performance. Here are the best times to post on TikTok:
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Tuesday : 16h-18h
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Wednesday : 9am-11am, 2pm-6pm
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Thursday : 9am-11am, 2pm-6pm
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Friday : 16h-18h
7. Share your videos on other platforms
Don't limit your distribution to TikTok. Share your videos on Instagram Reels, YouTube Shorts and Facebook to reach a wider audience.
8. Reply to comments with videos
Turn comments into content! TikTok lets you reply to a comment as a video, generating more engagement and views.
9. Use Duet and Stitch functions
These features allow you to interact with other creators, adding a personal touch to existing content.
10. Work with influencers and UGC creators
Influencers already have a loyal audience. Collaborate with them to take advantage of their notoriety and get more views on TikTok.
11. Take part in TikTok challenges
Challenges are an excellent opportunity to benefit from a viral effect. Create your own original challenge, or take part in the latest ones.
12. Publish content regularly
TikTok recommends publishing 1 to 4 videos per day to maximize your chances of going viral.
13. Interact with your audience
Comment, like and reply to messages to increase your engagement rate and maximize your views.
14. Experiment with different video formats
Test long videos, short videos, videos with text, videos with effects, etc. The algorithm encourages diversity and engaging content.
15. Collaborate with other designers
Collaboration between accounts enables exchange audiences and attract more views.
What you need to remember
Getting more views on TikTok doesn't happen by chance. By applying these 15 proven strategiesYou'll increase your visibility and engagement on the platform. Experiment, analyze your performance and adapt your strategy according to trends.
If you want to go further and maximize your impact on TikTok, call on influencer marketing experts like ValueYourNetwork. Since 2016, our agency has been helping brands implement effective and profitable influencer strategies.
So, which strategy will you test first?