Brands on TikTok and YouTube: discover which ones will dominate the competition in 2025 thanks to innovative strategies and high levels of engagement!
Have you ever wondered how certain brands on TikTok and YouTube manage to outperform their competitors year after year? In 2025, the digital marketing reveals some exciting surprises, with brands constantly innovating to stay one step ahead. In this exclusive article, discover the 20 brands on TikTok and YouTube that are crushing the competition, and the secrets behind their success.
The brands on TikTok and YouTube that will dominate in 2025
In 2025, the influence of brands on TikTok and YouTube continues to grow. Competition is tough, but some companies have managed to stand out for their creativity, innovative strategy and ability to engage their audience. Here is a ranking of the 10 most successful brands on each of these platforms, according to the annual report by Story, the creative studio of the Mobsuccess Group.
Top 10 brands on TikTok in 2025
On TikTok, video-on-demand (VOD) platforms occupy the top spots, with an original approach based on creative reuse of popular content and strong interactivity with users. Netflix France is in the lead, closely followed by Amazon Prime Video and Paramount France. Here are the full rankings:
| Ranking | Brand |
|---|---|
| 1 | Netflix France |
| 2 | Amazon Prime Video |
| 3 | Paramount France |
| 4 | Disneyland Paris |
| 5 | SEPHORA |
| 6 | Duolingo |
| 7 | Warner Bros France |
| 8 | Gendarmerie Official |
| 9 | DisneyPlus France |
| 10 | Free |
These brands on TikTok and YouTube appeal through well-established practices: interactivity, entertainment, educational tutorials and relevant use of cultural references. Netflix, for example, excels in creating a real sense of belonging with its community.
Winning strategies adopted by brands on TikTok
Brands on TikTok and YouTube don't owe their success to chance. Here are the four practices that clearly distinguish them:
Interact and entertain
Brands often use a humorous, offbeat tone to attract and hold attention. Whether through a charismatic community manager or a memorable mascot, direct interaction with the audience generates high levels of engagement.
Educational content
Tutorials are an effective way of supporting the customer. Sephora perfectly exploits this niche with beauty tutorials that make products accessible to all.
Enhancing the exceptional
Some brands focus on exceptional showcasing of their products or iconic locations, reinforcing the emotional attachment of their audiences.
Intelligent cultural reuse
The intelligent reuse of popular content excerpts and cultural references enables brands on TikTok and YouTube to stay relevant and close to their community.
Top 10 brands on YouTube in 2025
On YouTube, it's the French brands that are causing a sensation, driven by rich and varied content. Decathlon proudly occupies first place, thanks to a strategy focused on practical, educational videos. Here are the rankings:
| Ranking | Brand |
|---|---|
| 1 | Decathlon FR |
| 2 | Bugatti |
| 3 | Parions Sport |
| 4 | Government |
| 5 | La Banque Postale |
| 6 | Airbus |
| 7 | Unisport FR |
| 8 | I take action with ENGIE |
| 9 | LU Biscuits |
| 10 | Winamax |
The 3H matrix, the key to brand success on YouTube
To optimize their presence on YouTube, brands often use the 3H matrix: Help, Hub and Hero.
HELP
Educational content that responds directly to the needs and frequently asked questions of Internet users. Decathlon excels in this area, with explanatory videos and tutorials on sports.
HUB (Loyalty)
Regular videos that build audience loyalty through consistent programming and recurring appointments. Such is the case with the Government's regular educational series.
HERO (Maximize visibility)
This content aims to reach the greatest number of people at key events. Parions Sport makes perfect use of this strategy with targeted campaigns at major sporting events.
What you need to remember
Ultimately, these brands on TikTok and YouTube have understood the importance of authentic interaction, intelligent entertainment and cultural relevance. Their inspiring digital strategies will certainly continue to dominate these platforms over the coming years.
At ValueYourNetwork, experts in influencer marketing since 2016, we know all about the decisive impact of social networks. With dozens of successful campaigns under our belts, we help brands achieve digital success. Want to boost your presence on TikTok or YouTube? Contact us today and take your brand to new heights!