TikTok influences cinema like never before! Discover how the app manipulates your choices and boosts box-office success. Are you really in control of your decisions?
Cinema has long been shaped by reviews, trailers and word-of-mouth. But nowadays, TikTok influences cinema in a totally new way. You think you're free to choose your films? Think again! TikTok's algorithm manipulates your decisionsto encourage you to go and see films in cinemas or in theatres. streaming thanks to its viral tendencies.
According to a recent study, one Internet user in three discovers a film thanks to TikTok, and 47 % of users have discovered a film currently playing in cinemas via the app. TikTok is influencing cinema by transforming the way we choose the films we watch, and the studios have understood this. So how does this revolution work? Why do TikTok trends dictate the success of films? We tell you all about it!
TikTok influences cinema: the studios' new marketing tool
Traditional trailers have lost some of their impact in the face of TikTokTikTok's new TikTok, which relies on a short, punchy and viral format. From now on, TikTok will be influencing the world of cinema, highlighting key extracts, film trends and interactions with actors.
The example of Count of Monte Cristo with Pierre Niney is a perfect illustration of this phenomenon. Thanks to his active presence on TikTok, the actor has managed to capture the public's attention and create a real buzz around the film. The result? A box-office boosted by the virality of the application.
A study also reveals that 36 % of users bought a cinema ticket after watching a clip on TikTok. This figure confirms that TikTok influences cinema to the point of converting interest directly into ticket sales.
TikTok trends that manipulate you into going to the movies
TikTok doesn't just show you movie clips: it creates a need in you, an irresistible desire to see a film in its entirety. How? By relying on powerful psychological mechanisms :
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Viral trends A challenge or a cult scene goes viral, and everyone talks about it. There's no escaping it!
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Reaction videos Seeing someone cry, laugh or be shocked by a film makes you want to experience the same emotion.
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Making-of and interviews when an actor shares anecdotes from the shoot, you feel an attachment to the film even before you've seen it.
So.., TikTok influences cinema by playing on your emotions and turning curiosity into action. The study shows that 40 % of users have been influenced by a TikTok trend to go and see a film.
TikTok influences cinema by making certain genres more popular
Not all films are equally popular on TikTok. Some genres are particularly well suited to the virality of the social network:
| Type of film | Popularity on TikTok |
|---|---|
| Romance | Very popular, ideal for emotional videos and trends about movie couples |
| Animation | Explodes with trends around cute characters and catchy music |
| Horror | Generates scary reaction videos that quickly go viral |
So.., TikTok influences cinema by highlighting certain types of film more than others, thus modifying our viewing habits. consumption of 7ᵉ art.
TikTok goes one step further: movie tickets can be purchased directly in the app
Aware of its power over the film industry, TikTok has launched "Spotlighta feature that allows you to buy cinema tickets without leaving the application. There's no need to search for a booking site - a simple click is all it takes.
This innovation confirms that TikTok influences cinema by controlling the entire chain: from film discovery to ticket purchase. For studios, it's a golden opportunity. For moviegoers, it's further proof that TikTok controls their entertainment decisions.
TikTok influences cinema: are we all being manipulated?
The numbers don't lie: TikTok influences cinema more than ever. With one user in three discovering a film on the appand viral trends capable of propelling a film to the top of the box-office, TikTok has become a key player in the film industry.
So the next time you go to the movies, ask yourself this question: did you really choose it... or did TikTok decide for you?
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