With over 21 million monthly active users in France, TikTok has established itself as an essential platform for entertainment, monitoring and developing marketing strategies. However, to take full advantage of this tool, it is essential to optimize its TikTok news feed.
Discover our practical tips for personalizing your recommendations and maximizing your visibility on this fast-growing social network.
How the TikTok algorithm works
The TikTok algorithm is sophisticated and personalizes your experience according to your behaviors. This precision is based on several key factors.
Interaction with content
Every action you take on TikTok directly influences the suggestions in your "For You" feed:
- All likes indicate that you appreciate a particular type of content.
- All comments signal a deeper commitment, encouraging TikTok to offer you similar videos.
- All shares are perceived as high value-added interactions.
- All recordings are considered major signals of relevance.
Video features
The algorithm carefully analyzes video content to refine its recommendations:
- All hashtags classify videos and target a specific audience.
- All folk music increase the visibility of videos thanks to their virality.
- All legends contextualize publications and attract the right audience.
Technical data and history
Elements such as your locationyour language and your viewing habits also influence the videos that appear in your feed. TikTok favors content that you watch in its entirety or several times.
Choosing which accounts to follow
Identify your goals
Defining clear objectives is crucial before tracking accounts. For example, if you're looking to improve your competitive intelligenceIf you're in the market for a new product or service, give preference to content creators linked to your business sector. If your objective is to boost your creativityfollow inspiring or innovative accounts.
Avoid unnecessary subscriptions
For professional use of TikTok, focus on accounts that add real value. Don't limit yourself to following your friends or general influencers with no connection to your objectives.
Explore strategic hashtags
Recherchez des hashtags spécifiques à votre domaine pour identifier des créateurs pertinents. Par exemple, un entrepreneur en e-commerce peut explorer #EcommerceTips ou #MarketingDigital pour trouver des contenus utiles.
Navigate between the "Suivis" and "Pour toi" feeds
TikTok offers two distinct streams, each with its own advantages:
- Follow-up Access the publications of accounts to which you are subscribed to follow their news.
- For you Discover personalized content based on your interactions and interests, even if you don't follow the creators.
Alternating between these flows allows you to combine loyalty and discovery to enrich your experience.
Set up notifications for targeted monitoring
TikTok lets you customize notifications to avoid distractions while staying informed:
- Publications Activate alerts for strategic accounts only.
- LIVE videos Receive personalized notifications of relevant live events.
- No Disable notifications for less essential accounts.
These adjustments guarantee an optimized flow adapted to your professional needs.
Interact intelligently with content
To maximize the effectiveness of your news feed, rely on thoughtful interactions:
- Share or record videos that meet your objectives.
- Comment to engage relevant discussions.
- Respond to creators or initiate exchanges to increase your visibility.
Use the "Do not follow any more" function
Don't hesitate to stop following accounts that no longer provide value. This keeps your feed clean and relevant. TikTok notifies you if you stop following an account with which you are mutually subscribed, giving you the opportunity to preserve strategic relationships.
Optimizing your wire for professional use
Optimizing your TikTok News Feed is based on a detailed understanding of the algorithm and a rigorous selection of content and accounts. By interacting intelligently and configuring your preferences, you'll create an environment tailored to your professional goals.
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