Find out how to make a survey on TikTok and boost your visibility today with this simple and effective way to engage your community.
TikTok has become much more than just an entertainment platform. Every day, millions of users share, interact and, above all, search for content that really engages them. And in this quest for visibility, the TikTok survey is proving to be a formidable tool. Imagine being able, with just a few clicks, not only to entertain your community, but also to obtain valuable information to guide your strategic choices. Yes, that's exactly what a TikTok survey can do. Today, I'm going to show you how to use a survey on TikTok to boost your visibility right away.
Why the TikTok survey is a must for your content strategy
Polls on TikTok aren't just a fun feature. It's a powerful lever for those who want to energize their audience. By creating a poll on TikTok, you invite your community to actively participate in your content. Every click, every interaction with your TikTok poll feeds the platform's algorithm, improving your reach and visibility.
The main advantage of a survey on TikTok is its ease of use. In just a few seconds, you can ask your audience for their opinion. This creates a direct and authentic exchange. For example, if you're hesitating between two visuals for your next campaign, or between two slogans, the TikTok survey gives you instant, highly engaging answers.
What's more, by making intelligent use of the survey on TikTok, you naturally increase your commitment rate. TikTok's algorithm loves content that generates interaction. The more votes your TikTok poll garners, the more prominently your video will appear in users' feeds.
In short, the TikTok survey is an essential ally for capturing attention, engaging your audience and guiding your future marketing actions.
How to create a poll on TikTok: a step-by-step guide
Let's get down to business. How easy is it to set up a survey on TikTok? Rest assured, it will only take you a few minutes to master this tool. Here's the complete method, explained step by step, so you'll know exactly how to make a survey on TikTok and take full advantage of its benefits.
- Open your TikTok application and press the "+" button to create a new video. If you already have content ready, you can also use it.
- Save or import your video, then click "Next" to proceed to the editing stage.
- Access Stickers by selecting the small square on the right-hand side of the screen.
- Choose the "Poll" option.
- Formulate your question in a clear and engaging way. Your choice of words is crucial to maximizing participation in your TikTok survey.
- Add your two response options (TikTok currently only allows two choices).
- Set the length of time the poll is displayed in the video by adjusting the timeline.
This method makes creating a poll on TikTok child's play. Don't forget to adapt your video so that it perfectly introduces the subject of the poll. This will provide even more context and encourage your audience to participate.
Golden rules for a successful survey on TikTok
Creating a survey on TikTok is great. Making it a success is even better. To maximize the impact of your survey on TikTok, follow these simple but essential rules:
- Stay consistent with your video: The survey must be relevant to the content presented. Your audience must immediately understand the link between the question asked and the video.
- Be clear and concise: Formulate a simple question and explicit answers. Avoid complex wording that could slow down participation in your TikTok survey.
- React quickly to the results: Once your TikTok survey has been published, make the most of the results. Create a follow-up video to comment on responses or thank your participants.
These best practices will enhance the effectiveness of your survey on TikTok and help you establish a real dialogue with your community.
Inspiring examples of surveys on TikTok to boost your audience
To make your survey on TikTok truly engaging, it's essential to ask the right questions. Here's an inspiration board with 15 ideas you can adapt to your audience:
| Survey objective | Sample question for your TikTok survey |
|---|---|
| Product feedback | "Which design do you prefer for our new collection?" |
| Preferred content | "Do you like our short or long videos better?" |
| Discovering ideas | "Which dish would you like to see on our menu? 🍔 or 🍣?" |
| Knowledge tests | "What's the first film in the Marvel saga?" |
| General opinion | "Do you think social networks have a positive impact?" |
| Dress code | "Do you prefer high-waisted or low-waisted jeans?" |
| Personal motivation | "Your biggest challenge right now: Motivation or Organization?" |
| Upcoming products | "Do you prefer a limited edition or a permanent range?" |
| Coffee/tea preferences | "Rather coffee ☕ or tea 🍵 in the morning?" |
| Current trends | "This summer: Stripes or floral prints?" |
| Customer reviews | "Do you trust online reviews?" |
| Marketing | "Would you like more behind-the-scenes?" |
| Open debates | "Sugar or fat: which is more harmful?" |
| Playful education | "How do you say 'shoe' in Italian?" |
| Derivative products | "What goodies would you like to receive as gifts?" |
With these ideas, your survey on TikTok will always be relevant and aligned with your content strategy.
Our opinion on the TikTok survey to maximize your visibility
The poll on TikTok is much more than just a fun feature. It's a real catalyst for visibility and engagement. If you use this option correctly, you can turn every video into an opportunity for direct interaction with your audience.
In short, learning how to conduct a survey on TikTok opens the door to new marketing perspectives. It helps you better understand your community, guide your content choices and, above all, strengthen your presence on the platform.
To go even further, consider analyzing the results of your surveys to refine your overall strategy. A survey on TikTok can become an invaluable source of information about your audience's expectations, boosting the performance of your campaigns.
And of course, if you want to maximize the impact of your actions on TikTok, call on ValueYourNetwork. Since 2016, our expert agency in influence marketing can help you create powerful, engaging campaigns on social networks. We've run dozens of successful campaigns, and your brand could be the next to shine!