Instagram is becoming the social network most used by young people, and in just a few years it's become the best selling point among Millennials!

According to Diplomeo's survey of young people on social networks, Instagram is the most widely used, with 81% of use among young people aged 16 to 25, 74% on Snapchat and 61% on Facebook

From the point of view marketingIt's essential to understand what influences Generation Y, what attracts them, and how it triggers their purchasing act. Their mobile device is never far away!

There has never been a more technologically savvy generation than the Millennials. A group maturing to become the next wave of buyers, thinkers and influencers.

Today's Millennials share more than contentIt's the biggest source of views, opinions and comments ever. Instagram alone has grown to over 500 million users a day and 1 billion a month, and for brands and advertisers, it's a treasure trove of information.

Generation Y is a powerful force when it comes to sales and promotion. A study by the McCarthy Group found that Millennials are more likely to trust their friends' opinions when buying a product than sources solely interested in selling something. 80% of consumers to decide before buying a product thanks to instagram!

How to attract Millennials:

Create a tribe

Brands will find success on Instagram by reaching their audience authentically and openly, connecting with their buyer and earning their trust as if they were a personal friend.

Delivering value

Prove to them that your product can add value to their lives to win their attention. Generation Y likes to compare products or read blogs and user reviews before buying, which means they're less likely to buy spontaneously, and the help of influencers can only reassure them with stories and real engagement!

Don't turn your Instagram account into a billboard

Use publications to start conversations or continue telling your story, without forgetting that they're looking for meaningful interaction. Once you have their attention, you can sell them products and trust their loyalty!

It's up to you!