Influencer marketing: what are the limits?

Influencer marketing: what are the limits?

Discover the challenges and limits of influencer marketing, the risks of misuse and methods for an effective strategy in this detailed guide.

We'll take a look at the mystery of the fast-growing influencer marketing industry, ...

How advertising works on Twitch

How advertising works on Twitch

Find out all about advertising on Twitcha revolutionary platform for reaching a young, engaged audience. Learn how to create effective campaigns and measure their impact.

We take a look at how advertising works on Twitchplatform ...

Identify influencers for your brand via ValueYourNetwork

Identify influencers for your brand via ValueYourNetwork

Discover how ValueYourNetwork helps you identify influencers aligned with your values to boost your influencer marketing.

In influencer marketing, authenticity and alignment of values are paramount, and it's imperative to identify influencers who genuinely resolve issues with the spirit of ...

The Adviser: a new type of influencer

The Adviser: a new type of influencer

Discover the world of "Advisers", a new type of influencer who passes on valuable advice in a variety of fields. Discover their role, their methods and their growing impact on modern society.

You may have heard of influencers on ...

What's the difference between an influencer and a KOL?

What's the difference between an influencer and a KOL?

What's the difference between an influencer and a KOL? Discover their characteristics and the impact they can have on an influencer marketing campaign.

We'll explain the distinction between an influencer and a KOL (Key Opinion Leader). These ...

How do you create a social media strategy?

How do you create a social media strategy?

Discover the essential steps for creating a successful social media strategy. Choose the right platforms, define your objectives and identify your target audience.

You're aware of the importance of a social media strategy for your company, but you don't know ...

The main types of Brand Content

The main types of Brand Content

Discover the different Brand Content strategies and formats (editorial, visual, interactive, advertising, branded) used to reinforce a brand and connect with the target audience.

The main types of brand content are currently used by ...

Discover Amazon Inspire

Discover Amazon Inspire

Discover Inspire, Amazon's new feature for a more immersive, personalized and inspiring online shopping experience. Find products quickly, explore personalized suggestions and share your purchases with other users.

Discover Amazon's Inspire, which promises to be a source of ...

Influencer marketing for B2B companies

Influencer marketing for B2B companies

Discover how B2B influencer marketing can boost your business. From effective strategies to challenges, learn how to optimize influencer marketing for B2B companies.

Influencer marketing has become an indispensable tool in the business world, and the industry is ...

Influencer marketing levers

Influencer marketing levers

Discover the levers of influencer marketing and how they can help your business thrive in the digital world. Tips, strategies and the future of influencer marketing.

In today's digital age, where social networks and influencers dominate the landscape ...

Mega, macro, micro, nano influencers: what are they?

Mega, macro, micro, nano influencers: what are they?

Discover the different types of influencers: Mega, Macro, Micro and Nano, their characteristics, advantages and disadvantages for your digital marketing strategy.

In the world of digital marketing, the figure of the influencer has taken on a predominant role, becoming ...

Micro-influencers: the new stars of influencer marketing

Micro-influencers: the new stars of influencer marketing

Discover micro-influencers, the new stars of influencer marketing. We reveal their impact and the advantages they offer influencer campaigns.

In this prolific digital age, there's no denying that the realm of influencer marketing has found a new constellation of stars ...

Influencer marketing vs. content marketing

Influencer marketing vs. content marketing

Discover the subtleties, advantages and disadvantages of influencer marketing and content marketing. Learn how to use these two strategies to increase your brand's visibility.

As you explore the complex world of digital marketing, you may find yourself confronted ...

Influencer or affiliate marketing: how to choose?

Influencer or affiliate marketing: how to choose?

Discover the nuances between influencer and affiliate marketing. Learn which strategy is right for you to improve your online visibility.

Are you faced with a dilemma: influencer marketing or affiliate marketing? ...