Influencer or affiliate marketing: how to choose?

Influencer or affiliate marketing: how to choose?

Discover the nuances between influencer and affiliate marketing. Learn which strategy is right for you to improve your online visibility.

Are you faced with a dilemma: influencer marketing or affiliate marketing? ...

Influencer marketing: Branding or performance?

Influencer marketing: Branding or performance?

Decipher influencer marketing from a branding and performance perspective. Dive into the analysis of strategies, examples and tips for optimizing your campaigns.

In the complex field of marketing, a persistent question concerns the relative effectiveness of branding versus ...

Product placement with influencers

Product placement with influencers

Explore the strategic impact of product placement in influencer marketing: a targeted and effective approach to connecting brands with consumers in a meaningful and measurable way.

Influencer marketing may seem a daunting task, but one of the most effective strategies ...

Influencer sports campaign

Influencer sports campaign

In the world of sports, a sports influencer campaign can be particularly effective in reaching a wide audience of sports and fitness enthusiasts.

Influencer marketing has become a powerful tool for brands looking to promote their products and ...

What is the engagement rate?

What is the engagement rate?

In the age of digital marketingEngagement rate is one of the most important metrics for measuring the success of an influencer marketing campaign.

This concept is a precise and powerful way of estimating the level of user engagement and interaction. ...

Influencer collaborations and bikini swimwear

Influencer collaborations and bikini swimwear

Influencer collaborations with swimwear brands are becoming more and more common. Indeed, collaborating with well-known and recognized influencers with a beautiful captive community considerably helps the brand to develop its image and notoriety. ...

Travel influencer marketing campaign with Voyage Privé

Travel influencer marketing campaign with Voyage Privé

CAMPAIGN #INFLUENCEURS VOYAGE: "PRIVATE TRIP

Voyage Privé influencer campaign

 

Objectives of the travel influencer campaign

Voyage Privé, the 1st a private sales travel site, wanted to develop a presence of mind on social networks in the run-up to the vacations....