All about influencer campaigns
Our influencer campaigns are based on our customer experience, and the success of an influencer marketing campaign depends on defining clear objectives and choosing the right influencers!
Here you will find :
- Some case studies of influencer campaigns on instagram, facebook or twitter to show you the power of influencer word-of-mouth.
- Articles to make your influencer campaigns a success and to better understand the power of instagram, tiktok and facebook influencers.
The success of Influence marketing campaigns depends in part on the relationships between advertisers and influencers that we set up from A to Z.
ValueYourNetwork can help you make a success of your influencer campaigns by amplifying your marketing actions.
Contact us to set up your influencer marketing strategy, and monitor and analyze your influencer campaigns.
You too, like hundreds of other brands, dare to experiment with social recommendation via influencer campaigns!
How to identify nano and micro-influencers and manage their campaigns
Discover how to identify nano and micro-influencers and the importance of managing their influencer marketing campaigns to boost your results.
The identification and effective management of nano and micro-influencers have become essential for marketing strategies online. We can ...
Influencer marketing at Christmas time
Find out how to maximize consumer engagement and revenue this Christmas with influencer marketing. Learn strategies, trends and more.
It's a time of year when the marketing strategies take a new turn, harnessing the magic ...
Mega, macro, micro, nano influencers: what are they?
Discover the different types of influencers: Mega, Macro, Micro and Nano, their characteristics, advantages and disadvantages for your marketing strategy. digital marketing.
In the world of digital marketing, the figure of the influencer has taken on a predominant role, becoming ...
Micro-influencers: the new stars of influencer marketing
Discover the micro-influencersthe new stars of influencer marketing. We reveal their impact and benefits for influencer campaigns.
In this prolific digital age, there is no denying that the realm of influencer marketing has found a new constellation of…
Nano-influencers: everything you need to know about this influencer marketing strategy
Discover the world of nano-influencers and how they can boost your influencer marketing strategy. Learn how to harness their underestimated potential for authentic engagement.
Nano-influencers are increasingly seen as a valuable strategic resource, you ...
Influencer marketing vs. content marketing
Discover the subtleties, advantages and disadvantages of influencer marketing and content marketing. Learn how to use these two strategies to increase your brand's visibility.
Exploring the complex world of digital marketingyou may find yourself confronted ...
Influencer or affiliate marketing: how to choose?
Discover the nuances between influencer and affiliate marketing. Learn which strategy is right for you to improve your online visibility.
You're faced with a dilemma: influencer marketing or affiliate marketing? ...
6 benefits of using Pinterest for business
Discover the 6 key benefits of Pinterest for businesses and how Pinterest can transform your influencer marketing strategy.
Pinterest, a dynamic visual discovery platform, has become a must-have tool for businesses looking to expand their presence ...
Influencer marketing for Black Friday
Find out how influencer marketing can amplify your impact for Black Friday. Learn effective tactics and strategies to boost your sales during this crucial period.
We explain how to use influencer marketing effectively to amplify your impact ...
10 reasons to use influencer marketing for your communications
10 compelling reasons to join influencer marketing in your communications strategy. One of these powerful tools is influencer marketing, which has proven its effectiveness in engaging audiences, improving brand image and increasing awareness.
The power ...
How to target Generation Z with influencer marketing
Visit Generation Zborn between 1995 and 2010, has become a prime target for brands with influencer marketing campaigns due to its growing purchasing power and influence on cultural trends.
Being the ...
Influencer marketing: Branding or performance?
Decipher influencer marketing from a branding and performance perspective. Dive into the analysis of strategies, examples and tips for optimizing your campaigns.
In the complex field of marketing, a persistent question concerns the relative effectiveness of branding versus ...
Live streaming and influencer marketing: a winning duo
Le Live streamingrapidly emerging as an influential medium in influencer marketing, is more than a passing fad; it symbolizes a new era of interactive communication, facilitating a direct connection between brand and consumer.
With popular platforms ...
Product placement with influencers
Explore the strategic impact of product placement in influencer marketing: a targeted and effective approach to connecting brands with consumers in a meaningful and measurable way.
Influencer marketing may seem a daunting task, but one of the most effective strategies ...
The Influence Marketing Guide
Let's go back to the basics influencer marketing with this comprehensive guide to influencer marketing. Learn how to identify and solicit the right influencers, create effective strategies and measure their results.
This methodically designed article offers valuable insights into the ...
5 tips for your social media influence strategy
Discover 5 tips for your influence strategy social media and master digital platforms to increase your online impact and captivate your audience.
Navigating the vast world of social media can seem daunting. This article will provide you
How can brands succeed with BeReal marketing campaigns in 2023?
The secrets of a successful BeReal marketing campaign for brands in 2023
Find out how to optimize your BeReal marketing campaign for brands and reach a wide audience with this fast-growing social network.
Social networks have become ...
Influencer sports campaign
In the world of sports, a sports influencer campaign can be particularly effective in reaching a wide audience of sports and fitness enthusiasts.
Influencer marketing has become a powerful tool for brands looking to promote their products and ...
Influencer marketing trends: how it's transforming brand promotion
Influencer marketing has become a key element of brand promotion strategies in the age of social networks.
Influencers, with their loyal and committed audience, enable companies to reach new consumers and reinforce their image. ...
What is the engagement rate?
In the age of digital marketingEngagement rate is one of the most important metrics for measuring the success of an influencer marketing campaign.
This concept is a precise and powerful way of estimating the level of user engagement and interaction. ...