#INFLUENCERS CAMPAIGN : "DIRECT ENERGIE
Thierry Moussu, Digital Relationship Manager: " Value Your Network helped us boost engagement with our competition, with a 5-fold increase in entries on the first day! It's definitely an effective way of going viral."
The objectives
Direct Energie, the electricity and gas supplier for energy savings, has launched a fun game for the Christmas seasonto win numerous gifts: The aim was to get as many people as possible to take part.
The system set up with #ValueYourNetwork
A influencer campaign ValueYourNetwork on #DirectNoelwith a pay-per-engagement approach, targeting the general public.
- Proposed networks : Facebook, Twitter
- Proposed target :
- Brief Message: "Every day, a gift to win with Direct Energie! Try your luck! #DirectNoel "
Results
- 750 K followers - exposed fans
- 118 % commitments in relation to objectives
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