CAMPAIGN #INFLUENCEURS FOOD : "L'ETOILE DES GOURMETS" GOURMET STAR
The objectives
L'Etoile des Gourmets offers you gourmet dishes delivered to your door. Compose your menu online, have it delivered, heat it up in just a few minutes... and enjoy! It's the perfect way for lazy gourmets to impress their friends and family. your friends !
The aim of this campaign was to promote the service and attract new customers through influencers food.
Set up with #ValueYourNetwork
A marketing campaign ValueYourNetwork influencers on #L'EtoiledesGourmets #Gastronomie
Networks used : Facebook and Twitter
Target : Bloggers and #influencers in the #Food and #Gastronomy fields
Message How about a #gastronomic dinner at home, ready in minutes? #Etoiledesgournets".
Results
This new concept, halfway between restaurateur and caterer, has won over many people.
- More than a hundred food influencers, in the following themes Food, Gastronomy, Lifestyle relayed the campaign on Facebook and Twitter.
- This operation has raised awareness of the service and led to recommendations to friends.
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