BeReal and its new features unveiled

BeReal and its new features unveiled

Discover the new features of BeReal, the authentic sharing app without filters. More privacy and personalization options!

The application that has captured attention with its authentic, spontaneous concept now offers you new options to enrich your ...

Booktok, Bookstagram, Booktube: literary influence

Booktok, Bookstagram, Booktube: literary influence

The significant impact of BookTok, Bookstagram and Booktube on the literary world marks an exciting cultural revolution.

In the fascinating world of social networking, three particular phenomena have emerged, bringing together a global community of reading enthusiasts: BookTok, Bookstagram and BookTube. ...

Meta launches Threads in Europe to take on X

Meta launches Threads in Europe to take on X

A new era is dawning with the arrival on the scene of Threads, Meta's microblogging service, now launched in Europe. Announced for December 14, 2023, Meta aims to position itself as a major player against X, headed by

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The influence of seniors in digital marketing

The influence of seniors in digital marketing

Discover how the growing influence of seniors is impacting digital marketing. Learn how brands are adapting their strategies to target this active, connected audience.

A population too often neglected is beginning to assert its dominance: the growing influence of senior citizens in ...

Influencers create their own brand

Influencers create their own brand

Find out how influencers are taking the entrepreneurial plunge by creating their own brands. Examples with Léna Mahfouf, Squeezie, Amixem, Jeanne Damas, Nabilla, Anne-Laure Mais, Noholita, Gaëlle Garcia Diaz and LeBouseuh.

In the dynamic landscape of social media, many influencers ...

Elon Musk launches his new AI Grok

Elon Musk launches his new AI Grok

Elon Musk recently launched a new artificial intelligence called "Grok". Grok is presented as an alternative to ChatGPT, a popular model of generative artificial intelligence.

This AI, developed by its start-up xAI, was announced shortly ...

Influencer marketing: yesterday, today and tomorrow

Influencer marketing: yesterday, today and tomorrow

Discover the evolution of influencer marketing, from its origins to the present day, and its prospects. This comprehensive guide explains its definition, aims and benefits.

As you scan the landscape of today's marketing strategies, you'll find yourself confronted with the dramatic rise of ...

Shazam now available on TikTok

Shazam now available on TikTok

Discover the integration of Shazam on TikTok, offering users an immersive experience by instantly identifying music in videos. 

The most popular music recognition application, Shazam, is now available on TikTok. This collaboration between the two industry giants ...

Tiktok extends video length to 15 minutes

Tiktok extends video length to 15 minutes

TikTok innovates with 15-minute videos, redefining digital storytelling.

The evolution of TikTok: from viral clips to extended stories

TikTok, the social media giant known for its short, captivating videos, is taking another step forward by ...

Influencer compensation and salary

Influencer compensation and salary

Find out how influencers are compensated in digital marketing, revenue sources, influencing factors and discussions around their wages.

In an increasingly digital world, this article offers an insightful analysis of ...

Artificial intelligence in content creation

Artificial intelligence in content creation

Discover how artificial intelligence is transforming the creation of content. Learn how AI increases productivity, enables greater personalization and explores its ethical implications.

Artificial Intelligence (AI) has radically transformed many sectors, including the creative ...

Top 10 social networking trends

Top 10 social networking trends

Top 10 social networking trends in France! For many French people, these actions have become part of their daily lives. From the world of cooking to sports, and even influencers and companies.... Focus on trends ...