Find out how to ensure ethics and transparency in influencer marketing to build trust between brands, influencers and audiences. As influencer marketing continues to gain ground, it's becoming essential for you, as industry professionals, to...
Influencer news
Discover every week all the news of the influencers influencers instagram, facebook, twitter and tiktok! You will learn all the news of the influencers important to know every week! The new opportunities of marketing of influence allow the brands to capitalize on the power of the influencers to share and to express their opinions, we propose to be up to date and not to miss anything with all the news influencers on our different articles.
How can you boost sales by working with influencers?
Find out how to boost your sales by working with influencers. Strategies, influencer selection, measures of success: everything you need to succeed.
It's essential for your company to stay on top of the most effective marketing strategies in order to maximize ...
How can you co-create content with influencers and explode your audiences?
Discover how to co-create content with influencers to grow your audience and strengthen your brand online. Key techniques and strategies.
In a world where the media landscape is constantly evolving, co-creating content with influencers ...
Influencers at the heart of the Paris 2024 Olympic Games
Find out how influencers revolutionize the preparation of Olympic Games Paris 2024, the Tibo InShape to Teddy Riner, and galvanize national momentum.
In the run-up to the Paris 2024 Olympic Games, the sporting landscape is experiencing unprecedented dynamism, ...
How do influencers use storytelling to boost their impact?
Find out how storytelling is becoming the key tool for influencers wishing to authentically engage and create lasting bonds with their audience.
With the way we communicate today, digital professionals are looking to understand how storytelling can increase the impact of ...
Fourth Edition of the Super Bowl TikTok Tailgate 2024
Discover the 4th edition of Super Bowl TikTok Tailgate 2024: music, sport and digital interaction for an electrifying pre-game. #SuperBowlTikTok
You're invited to mark your calendars for a spectacular celebration that promises to capture the attention of millions of ...
Prime Vidéo presents Squeezie: Merci Internet
Using Influence Marketing as a lever for SEO
Search engine optimization (SEO) has become a crucial issue for businesses. Discover the importance of Influence Marketing as a lever for improving online visibility and, consequently, boosting your business performance.
We ...
BeReal and its new features unveiled
Discover the NEW FEATURES from BeReal, the authentic sharing app without filters. More privacy and customization options!
The application that has captured attention with its authentic, spontaneous concept now offers you new options to enrich your ...
Booktok, Bookstagram, Booktube: literary influence
The significant impact of BookTok, Bookstagram and Booktube on the literary world marks an exciting cultural revolution. In the fascinating world of social networking, three particular phenomena have emerged, bringing together a global community of enthusiasts...
Influencers on Bookstagram and Booktok : The Literary Revolution
Influencers on Bookstagram and Booktok is a growing phenomenon of digital platforms where books come to meet the new generation.
Instagram and TikTok are ubiquitous on social networks, creating interactive and engaging spaces that promote ...
Meta launches Threads in Europe to take on X
...A new era dawns with the arrival on the scene of Threads, the service of microblogging of Meta, now launched in Europe. Announced for December 14, 2023, Meta wants to position itself as a major player against X, led
The influence of seniors in digital marketing
Find out how the growing influence of senior citizens is impacting the digital marketing. Learn how brands are adapting their strategies to target this active, connected audience.
A population too often overlooked is beginning to assert its dominance: the growing influence of senior citizens ...
Influencers create their own brand
Find out how influencers are taking the entrepreneurial plunge by creating their own brands. Examples with Léna Mahfouf, SqueezieAmixem, Jeanne Damas, Nabilla, Anne-Laure Mais, Noholita, Gaëlle Garcia Diaz and LeBouseuh.
In the dynamic landscape of social media, there are a number ...
Elon Musk launches his new AI Grok
Elon Musk recently launched a new artificial intelligence named "Grok". Grok is presented as an alternative to ChatGPT, a popular model of generative artificial intelligence.
This AI, developed by its start-up xAI, was announced shortly…
Influencer marketing: yesterday, today and tomorrow
Discover the evolution of influencer marketing, from its origins to the present day, and its prospects. This comprehensive guide explains its definition, aims and benefits.
As you scan the landscape of today's marketing strategies, you'll find yourself confronted with the dramatic rise of ...
Shazam now available on TikTok
Discover the integration of Shazam on TikTok, offering users an immersive experience by instantly identifying music in videos.
The most popular music recognition application, Shazam, is now available on TikTok. This collaboration between the two industry giants ...
Tiktok extends video length to 15 minutes
TikTok innovates with 15-minute videos, redefining the storytelling digital.
The evolution of TikTok: from viral clips to extended stories
TikTok, the social media giant known for its short, captivating videos, is taking another step forward by ...
Influencer marketing with artificial intelligence and virtual influencers
Artificial intelligence (AI) is having a huge impact on influencer marketing and virtual influencers. Able to process large amounts of data, AI helps marketers optimize influencer marketing campaigns.
The fields in which AI ...
Influencer compensation and salary
Find out how influencers are paid in digital marketing, sources of income, influencing factors and the debates surrounding their pay.
In an increasingly digital world, this article offers an insightful analysis of ...