Instagram, already renowned for its ability to connect people through images and videos, is taking the next step by developing a most anticipated feature: a fully customizable "AI Friend".
This breakthrough promises to revolutionize the way we interact with social networks, introducing an unprecedented conversational and interactive dimension. With this "AI Friend", Instagram is not just following the trend, but forging a new path, transforming every interaction into a unique, bespoke experience.
A breakthrough in user interaction on instagram
Instagram, the visual sharing platform, is working on a revolutionary feature: an "AI Friend" with which users will be able to interact. According to screenshots shared by app researcher Alessandro Paluzzi, this feature will allow users to interact with AI to ask questions, ponder problems, brainstorm ideas and more.
Advanced AI friend customization
Creation of a customized digital companion
Users will be able to select the gender and age of their chatbot. They will then be able to choose their AI's ethnicity and personality, with options such as "reserved", "enthusiastic", "creative", "witty", "pragmatic" or "motivating".
Diverse interests for unique conversations
To further personalize their AI Friend, users will be able to choose their interests, which will influence their personality and the nature of their conversations. Options include "DIY", "pets", "career", "education", "entertainment", "music", "nature", and more.
Interaction and potential risks
The frontier between AI and human interaction
Julia Stoyanovich, director of the Center for Responsible AI at NYU, warns of the risks of anthropomorphizing AI, pointing out that users could be misled into thinking they're interacting with a real person, leaving them vulnerable to manipulation or deception.
Transparency as a fundamental principle
Stoyanovich insists on the need for absolute transparency: users must be aware that they are interacting with an AI, not a human. This clarity is essential to protect users from the associated risks.
Background and precedents
Controversies surrounding AI chatbots
The development of AI Friend comes at a time when AI chatbots have been at the center of controversy. Court cases in the UK and Belgium have highlighted the potential dangers when users take an AI chatbot's advice too seriously.
Social platforms and AI chatbots
Other social platforms have launched AI chatbots with varying results. Snapchat, for example, has faced controversy for launching a chatbot without appropriate age-control features.
Towards freer, more personalized conversations
The "AI Friend" chatbot that Instagram appears to be developing is designed to facilitate more open and personalized conversations. At a time when generative AI is booming, MetaInstagram's parent company, is already starting to integrate this technology into its family of applications. This development marks an important step in Instagram's evolution, as it seeks to enrich its users' experience with more sophisticated and personalized interactions.
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