Meet “Edits,” Instagram’s new AI-powered video editing app that offers innovative tools to transform your creations.
With the rise of social media, Instagram is taking a new step in content creation with "Modifications", a video editing app powered by artificial intelligence (AI). Designed to compete with CapCut, this new solution promises new features, facilitating the creation and sharing of high-quality videos. While TikTok is going through a period of uncertainty in the United States, Meta seeks to attract more creators and strengthen its digital ecosystem. But what makes this app different and why could it become a must-have?
A serious alternative to CapCut with an innovative approach
Launched by ByteDance, CapCut has quickly won over content creators with its advanced tools and seamless integration with TikTok. With "Modifications", Instagram offers an attractive alternative by taking the best features of CapCut while adding a unique touch thanks to artificial intelligence.
Among the key features, we find:
- Easy editing on an interactive timeline : Creators can easily organize and edit their videos.
- Videos up to 10 minutes : a format that adapts to current trends and creators of long-form content.
- A storage of drafts : to allow continuous editing without losing your work.
- Detailed analyses : to optimize the performance of published videos.
- High quality export : essential for offering professional content.
But what really differentiates "Modifications", it's his deep AI integration, allowing for a more intuitive and creative experience.
Artificial intelligence at the service of creators
Meta is betting heavily on AI to attract creators looking for powerful and innovative tools. "Modifications" thus goes further than simple video editing by integrating several new features:
- Still Image Animation
Thanks to AI, it will be possible to transform a simple photo into an animated sequence, bringing the shots to life without requiring video recording. - AI-powered special effects
The application will allow you to modify the appearance of the videos by changing certain elements such as:- The clothing of the people filmed.
- The lighting and atmosphere of the scene.
- The background, for immersive and dynamic effects.
- Intelligent automatic assembly
AI will offer editing suggestions, adapting the structure of videos to current trends and user preferences. - Real-time audio trends
Meta wants to capitalize on the importance of trendy music in the virality of videos. "Modifications" will therefore integrate a catalog continuously updated with current trends.
Adam Mosseri, head of Instagram, stressed that these new features are designed to allow everyone to transform a simple video into a real cinematographic production, making video editing accessible to everyone.
Collaboration made easy for creators and brands
Another major innovation of "Modifications" lies in its collaborative features. Meta wants simplify teamwork, an essential aspect in creating influential content.
Creators will be able to:
- Working in real time with several people on a project.
- Share drafts to get instant feedback.
- Create interactive montages integrating multiple creators.
These options are particularly interesting for brands and influencer marketing agencies, who will be able to collaborate more easily with influencers to optimize their campaigns.
A monetization strategy to watch
Unlike CapCut, which offers some of its AI features as a premium version, "Modifications" will be completely free when it launched. A strategic decision by Meta to maximize adoption of its app and attract creators.
However, is this free service sustainable? Meta could eventually introduce a freemium model, with advanced features accessible via subscription or in-app purchase.
An asset for influencer marketing
With the rise of influencer marketing, platforms like ValueYournetwork could benefit from this new application. By integrating "Modifications" In their content creation strategies, brands and influencers will benefit from:
- From a greater creative freedom to produce quality content.
- From simplified collaboration processes, speeding up campaign production.
- Fromadvanced analytics to optimize the impact of their videos.
The agency ValueYournetwork, specializing in influencer marketing, could see in this application a powerful new tool for its campaigns. Thanks to AI features and collaboration tools, influencers will be able to produce content that is ever more engaging and relevant to their audiences.
Instagram takes next step into the era of mobile editing
With "Modifications", Meta does not just copy CapCut, but seeks to Redefining the standards of mobile video editing. By combining advanced editing, artificial intelligence and collaborative tools, the app could well become a must-have for creators and brands.
The question now remains whether it will be able to compete with CapCut and attract an audience already accustomed to existing tools. Its success will depend on the quality of its deployment and its ability to offer truly differentiating features.
The app will be available for preview in select regions starting next month. So, will you be among the first to try it?